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Even the most skilled and experienced real estate agents struggle sometimes. In today’s rapidly evolving real estate environment, it’s easy to get caught up in the daily minutia and neglect the big picture. By developing a long-term strategy for suc- cess that’s based on goals, benchmarks, achievements, and industry standards, agents can create satisfying careers instead of running from pillar to post 24/7/365. The Real Estate Agent’s Business Planner offers you a system for managing your business effectively by: Setting up a strategy for getting through the “lean” times Preparing accurate financial projections Working on your business, instead of just “in” your business Leveraging technology to work better, smarter, and faster Forming teams, hiring assistants, and delegating non-core tasks Planning for association dues, desk fees, and other overhead expenses Creating and reviewing specific performance measurements Using the easy-to-apply strategies outlined in e Real Estate Agent’s Business Planner, agents can chart a course for success while meeting the day-to-day demands of their growing businesses.
Having worked as both a REALTOR and a real estate office manager, Bridget McCrea has been writing about (and owning her own) real estate since graduating from Keystone College with a journalism degree in 1989. Over the past two decades, Bridget has written five books on the subject (including Second Homes for Dummies and The Real Estate Agents’ Field Guide), covered both the residential and commercial sides of the industry for magazines like REALTOR, Florida Real Estate Journal, Florida REALTOR, Illinois REALTOR, RE Magazine, California Real Estate, and The Residential Specialist, and helped numerous agents achieve individual levels of success along the way. She enjoys turning complicated and complex topics into understandable and useful information that her readers can actually apply in their own work and personal lives. An award-winning journalist, Bridget is president and CEO of Expert Writing Services, Inc.
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