Marketing Analytics: Presenting Digital Marketing Data

Possessing an expertise in any area of knowledge is, of course, a great thing to have. However, expertise in a vacuum doesn’t do much good. A thoroughly researched, meticulously prepared presentation is just a waste of hard work if you can’t communicate your points with your clients or audience. Especially in a field like data analysis, it is vital not just to present the numbers, but to communicate what those numbers mean and what they mean going forward. In this course, Samantha Barnes shows you how to create informative and persuasive data presentations. She covers key points of presentations, starting with the importance of considering your audience before anything else, crafting a narrative with your data, best practices for data visualizations, and a number of unique data presentation tools. After this course, you will have important tools that you can utilize throughout your career.

Instructor

Samantha Barnes
Director, Experience Analytics at Bounteous

Samantha Barnes is a speaker, trainer, and the director of Google Analytics at Bounteous. Samantha works with enterprise brands to develop smart, strategic behavior tracking to increase data intelligence for business performance. She has trained hundreds of professionals on web analytics and data visualization across the country and loves being a part of the vast digital marketing community. From technical implementation to visualization, she believes in the importance of data accessibility to provide quality over quantity.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Instructor: Samantha Barnes