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No successful journey starts without a roadmap, and no successful marketing endeavor starts without a plan. This course helps anyone—from marketing professionals to small business owners—write effective marketing plans. Learn how to assemble a cross-functional team, analyze an existing market, and break down the plan’s components into focused sections, covering strategy and tactical implementation. Instructor Drew Boyd also offers advice on how best to present and leverage the plan throughout an organization.
Drew Boyd
Author, keynote speaker (live and virtual), educator, inventor, podcast, and luthier | LinkedIn Learning Instructor
Drew Boyd is a global leader in creativity and innovation.Drew is the coauthor of Inside the Box. He also serves as the executive director of the Master of Science in Marketing program and associate professor of marketing and innovation at the University of Cincinnati. Drew entered the world of academia after a highly successful business career. He spent 17 years with Johnson & Johnson in marketing, mergers and acquisitions, and international development. Before Johnson & Johnson, Drew worked with United Airlines, in sales, marketing, and strategic planning. He was one of the early pioneers of strategic partnerships between airline carriers that led to the creation of the Star Alliance.
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