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Digital Darwinism takes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology that threatens even the most established business models. These forces could destroy your company or, with the right strategy in place, help you transform it into a market leader. Digital Darwinism lends a guiding hand through the turbulence, offering practical strategies while sounding a call to action that lights a fire underneath complacency to inspire creative change.
Digital Darwinism shines a light on the future by exploring technology, society and lessons from the past so you can understand how to adapt, what to embrace and what to ignore. Tom Goodwin proves that assumptions the business world has previously made about “digital” are wrong: incremental change isn’t good enough, adding technology at the edges won’t work and digital isn’t a thing – it’s everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism.
“In a cacophony of voices calling for an immediate digital revolution, how reassuring to hear one advocating a more nuanced and balanced path forward for your business. How refreshing to have an author parting the weeds of digital transformation, offering homespun, achievable suggestions and solutions for your company.The digital world is littered with a baffling array of jargon and acronyms. Goodwin cuts through the gobbledygook to offer down-to-earth, practical advice for transforming your business. Digital Darwinism reassures you that futurizing your company doesn’t mean you need to be the next Uber or Amazon of anything. Among the multiple platinum nuggets in this book, the most valuable takeaway is that change must be at the core of your business, not at the edges. Digitally transform your business? First change the way you think about change.”, Adam Najberg, Head of Digital Media, Alibaba; formerly Digital Editor, The Wall Street Journal Asia
Tom Goodwin is the Executive Vice President and Head of Innovation at Zenith Media USA. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a “must follow” by Fast Company. An industry provocateur and commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to The Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost & Digiday.
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