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Blue Ocean Strategy

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy is a marketing theory and the title of a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD.

Written by the business world’s new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe from growth. And the business world has caught on – companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching “must read” status among smart business readers. Have you caught the wave?

“one of the bestselling business books of the century” — Financial Times

Blue Ocean Strategy is the most successful book on business master-planning.” — The Economist

“A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market.” — Qantas The Australian Way

Praise for Blue Ocean Strategy:

  • A bestseller across 5 continents
  • More than 4 million copies sold worldwide
  • Translated into 46 languages
  • Wall Street JournalBusinessWeek, and Fast Company bestseller
  • Thinkers50 Strategy Award for Best Business Book of the decade
  • The Fast Company Leadership Hall of Fame
  • Winner of the Carl S. Sloane Award for Excellence in Management Consulting

About the Author

W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 4 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. In 2019, Chan Kim and Renee Mauborgne were named the world’s most influential business thinkers by Thinkers50. They are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, BLUE OCEAN SHIFT, see blueoceanstrategy.com.

Product details

  • Full Audiobook MP3 Format
  • Full PDF E-Book Included
  • Print Length: 256 pages
  • Publisher: Harvard Business Review Press; 1 edition (February 3, 2005)
  • Language: English
  • ISBN-10: 1591396190
  • ISBN-13: 978-1591396192
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Product Description

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy is a marketing theory and the title of a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD.

Written by the business world’s new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe from growth. And the business world has caught on – companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching “must read” status among smart business readers. Have you caught the wave?

“one of the bestselling business books of the century” — Financial Times

Blue Ocean Strategy is the most successful book on business master-planning.” — The Economist

“A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market.” — Qantas The Australian Way

Praise for Blue Ocean Strategy:

  • A bestseller across 5 continents
  • More than 4 million copies sold worldwide
  • Translated into 46 languages
  • Wall Street JournalBusinessWeek, and Fast Company bestseller
  • Thinkers50 Strategy Award for Best Business Book of the decade
  • The Fast Company Leadership Hall of Fame
  • Winner of the Carl S. Sloane Award for Excellence in Management Consulting

About the Author

W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 4 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. In 2019, Chan Kim and Renee Mauborgne were named the world’s most influential business thinkers by Thinkers50. They are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, BLUE OCEAN SHIFT, see blueoceanstrategy.com.

Product details

  • Full Audiobook MP3 Format
  • Full PDF E-Book Included
  • Print Length: 256 pages
  • Publisher: Harvard Business Review Press; 1 edition (February 3, 2005)
  • Language: English
  • ISBN-10: 1591396190
  • ISBN-13: 978-1591396192

 

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