The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques

As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.

An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising!

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

The definitive guide on the future of marketing, this must-have resource will help you:

• Incorporate the new rules that will keep you ahead of the digital marketing curve
• Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
• Gain valuable insights through compelling case studies and real-world examples

The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

About the Author

The post The New Rules of Marketing and PR, 8th Edition appeared first on EASY Digital Pro.

Wall Street Journal Bestseller
Publishers Weekly Bestseller

We all know the world has changed dramatically in the 21st century. The opportunities that defined past generations and steered their course through life (aka "The American Dream") just aren't out there for us anymore.

Today, 54% of college graduates regret choosing to invest in a degree, over 70% of Americans detest their jobs (part of why they change jobs every 20 months on average), and 2 out of 3 of Americans will never be able to stop working and retire.

But what are we supposed to do? Is there an alternative to the "system of systems" we live in: school, college (debt), job, different job, more different jobs, 401K/pension, retire (hopefully but probably not)? And if there is an alternative can it really work for everyone regardless of where they currently are in the system? Is there something else out there that works equally well for the 18-year-old deciding whether or not to go to college, the 45-year-old questioning his/her career path, the 65-year-old who is way short of being able to retire, and anyone else feeling dazed and confused in the modern world?

In Unlock Your Potential, author and entrepreneur Jeff Lerner answers those questions with a resounding YES! He shows readers how the failings of our education, employment, and retirement systems have opened doors most people didn't even know exist. And, most important, he'll show YOU how to step through those doors—where they exist, how they work, what it takes to go through them, and what's on the other side.

Jeff is the founder and Chief Vision Officer of ENTRE Institute, the world’s fastest growing education company and the first institute of higher learning dedicated to entrepreneurialism. Now, he is sharing his story and lessons learned from his own rags-to-riches journey from a broke musician to a $100 million entrepreneur. In this book, you'll discover “digital real estate—an asset that generates income, builds wealth, and supports any life you choose to live—along with strategies any employee, business owner, retiree, child, etc. can use to escape the broken system and create their dream life in the modern world.

Let Unlock Your Potential serve as the blueprint: a master key to unlocking your full potential and living a life no one told you was possible. Herein lies the key for anyone, anywhere in the world to escape the broken system and create a quality of life that was unimaginable a generation ago.

About the Author

The post Unlock Your Potential appeared first on EASY Digital Pro.

A straightforward, practical guide to the newest frontier in investment strategy—crypto—from #1 New York Times bestselling author and personal finance expert Ric Edelman.

Blockchain and bitcoin are here to stay—and as the Bank of England stated, this new technology could “transform the global financial system.” No wonder PWC says blockchain technology will add $2 trillion to the world’s $80 trillion economy by 2030. Indeed, blockchain technology and the digital assets it makes possible are revolutionary, the most profound innovation for commerce since the invention of the internet.

And yet, the average investor—and the investment advisors who manage two-thirds of all their money—aren’t aware of all this, or of the incredible investment opportunities now available. Fortunately, Ric Edelman, one of the most influential experts in the financial field, shows investors how they can engage and thrive in today’s new investment marketplace.

Featuring the prophetic insights you’d expect from one of most acclaimed financial advisors, The Truth About Crypto is fun to read and easy to understand—and most importantly gives readers the sound, practical advice we all need to succeed with this new asset class. Best of all, Edelman shows how blockchain works, the difference between digital currency and digital assets, and a comprehensive look at every aspect of the field. This book is a must-read guide if you want to achieve investment success today.

About the Author

The post The Truth About Crypto appeared first on EASY Digital Pro.

Make the best choices for your money and earn big with this guide to high-risk, high-reward investment strategies including options trading, investing in meme stocks, and the business of cryptocurrency.

Your favorite sites are filled with the latest investment trends and stories of other people making bank by making smart moves in the market. But how can you get your own share of the wealth?

A Beginner’s Guide to High-Risk, High-Reward Investing can help you make sense of trends, from short selling to cryptocurrency and “meme stock,” breaking down the buzzwords to give you hard facts about the opportunities and risks of fringe investment strategies. With advice from expert Robert Ross, this easy-to-follow investing guide gives you everything you need to determine which high-risk, high-reward investment strategies are the best fit for your portfolio.

About the Author

The post A Beginner’s Guide to High-Risk, High-Reward Investing appeared first on EASY Digital Pro.

The bestselling stock-investing guide―revised and updated to improve your performance in today’s world of long-term investing and short-term trading

There’s never been a better time to get into stocks. New technologies provide tools and equipment for novices that previous generations of investors and traders didn’t even dream of.

The go-to guide for beginners, Understanding Stocks, provides everything you need to start out strong. From opening an account to evaluating stocks to making trades, it covers all the fundamentals―market language, players, rules, strategies, and environment―and helps you build a solid portfolio by developing the right balance between risk and reward. This updated third edition includes brand-new chapters on:

• Risk management
• Identifying winning stocks
• Testing your trading strategy
• Bitcoin and alternative investments
• Ways to read the market quickly and accurately
• Technical and fundamental analysis
• Short-term trading and long-term investing

In addition, this comprehensive resource brings you fully up to date on pattern day trading rules and zero commissions; strategies for both bull and bear markets; the influence of computer algorithms; and preparing for the market open.

You don’t need a fortune to make a fortune. With Understanding Stocks you have everything you need to succeed as an investor or trader.

Michael Sincere is the author of many popular investing and trading books. He routinely provides his insight into the stock market. Sincere has worked as an adjunct professor at two universities, and he writes for several major corporations and brokerage firms. He also writes a column for MarketWatch, “Michael Sincere’s Long-Term Trader.”

About the Author

The post Understanding Stocks, Third Edition appeared first on EASY Digital Pro.

WALL STREET JOURNAL BESTSELLER

From the cofounder of the longest-running Bitcoin exchange comes a compelling argument for how this digital currency will transform the global economy—and how it can work for you.

A financial revolution is materializing before our eyes. The way individuals, organizations, and governments conduct transactions—from purchasing a book online to acquiring major corporations to delivering billions in financial aid—will look vastly different in the near future. Bitcoin is spearheading this revolution and may be the best investment opportunity of our time, yet most people have yet to understand its promise.

In this book, Bobby C. Lee, one of the earliest, most successful pioneers in the cryptocurrency space, debunks myths and dispels fears that surround Bitcoin, arguing that this rational, logical system is superior to traditional monetary systems. He cites signs of Bitcoin’s widening acceptance: a growing community of users worldwide and multiple initiatives for investing in and holding bitcoin among major financial services organizations and institutional investors who control trillions in assets.

Lee offers a primer on the best strategies for investing in this digital currency, the value of which will only continue to grow. He discusses the pros and cons, and covers the complicated yet more profitable method of acquiring bitcoin, mining. He offers predictions for the future, including price, trajectory, use, and participation in the larger economy—as well as developments in regulation, technology, business, and society.

Invest in the promise of Bitcoin today.

About the Author

The post The Promise of Bitcoin: The Future of Money and How It Can Work for You appeared first on EASY Digital Pro.

Escape the mediocrity that ensnares so many in business and become a better, more effective leader.

Have you ever wondered what it would take to be a better leader, or achieve your wildest dreams, or make a bigger difference in the world? The answer lies in the choices you make: about everything from how you spend your time to the way you view the world.

Smart Leadership is the latest essential business title from internationally bestselling author of Win the Heart and Chess Not Checkers Mark Miller. In this book, he shares the four research-based “smart choices” the best leaders make to scale their influence and results.

By teaching you how to Confront Reality, Grow Capacity, Fuel Curiosity, and Create Change, Miller will help you:
•  Bring fresh eyes and fresh thinking to your leadership approach.
•  Increase your confidence in your ability to make a difference.
•  Lead at levels you never thought possible.
•  Accelerate your learning curve so that all these benefits come faster and more naturally.

With this guide, your leadership—and your life—will be transformed forever.

About the Author

The post Smart Leadership: Four Simple Choices to Scale Your Impact appeared first on EASY Digital Pro.

For fans of Radical Candor, Leaders Eat Last, and Covey’s original bestseller, The Speed of Trust.

Unleash the hidden power of trust, change lives, and influence your organization with proven, patented techniques.

When Stephen M.R. Covey wrote The Speed of Trust in 2006, he had no idea the book would sell over 2 million copies in twenty-two languages and become a worldwide phenomenon. His belief in the hidden power of trust to change lives and impact organizations is now expanded in Smart Trust:Creating Prosperity, Energy, and Joy in a Low-Trust World.

Trust in the modern workplace cannot be overstated. Trusted people are more likely to be hired and promoted, get the best projects and bigger budgets, and are typically the last group to be laid off. In an increasingly unpredictable marketplace, understanding and applying the tenets of Smart Trust will increase your probability of thriving personally and professionally. Additionally, your sound judgment and ability to trust in this low-trust world will give you a tremendous competitive advantage—and the capacity to navigate the organizational uncertainty that low trust creates.

In a compelling and readable style, Covey and his long-time business partner Greg Link share enlightening principles and anecdotes of people and organizations that are not only achieving unprecedented prosperity from high-trust relationships but—even more inspiring—also attaining elevated levels of energy and joy.

About the Author

The post Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World appeared first on EASY Digital Pro.

The Future of Work has arrived. And it’s powered by empathy.

We are in a period of change. We need to think and act differently. The new world of work is significantly more digitized and decentralized than before―a transformation accelerated by the COVID-19 crisis. We need to orient ourselves differently to be successful, shifting from transactional to human-centric management, mindsets, and methods to deal with the faster pace of business developments, continuing uncertainties, more complex issues, and an increase in multidimensional projects.

In Empathy Works, work futurist, international keynote speaker, popular online course instructor and workforce consultant Sophie Wade shows you why empathy is a critical corporate value, mindset, and skill for improving engagement and productivity, and achieving sustained growth as we emerge from the pandemic. Sharing data and insights from brain science, organizational psychology, as well as real situations, stories, and solutions from around the world, Wade guides you through the steps to cultivate empathy throughout both the Customer Journey and the Employee Journey―encompassing culture and leadership, managing distributed workers, fostering effective sales teams, and bridging generations.

You’ll learn how to integrate empathy habits into management practices and daily operations, nurturing customer experiences empowered by human-centric connection and understanding. You will be able to gain sustainable competitive advantage by cultivating a more supportive, meaningful, and positive workplace as you manage, motivate, and enhance team performance and business results.

An invaluable resource for both established and rising executives and managers, Empathy Works provides you with essential insights and knowledge to adapt, thrive, and grow―no matter what the future holds.

About the Author

The post Empathy Works: The Key to Competitive Advantage in the New Era of Work appeared first on EASY Digital Pro.

Win more deals with the perfect sales story!

“Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.”
―Karen Quintos, CMO and SVP, Dell Inc.

“The concepts outlined in this book are critical skills to building a world-class presales organization.”
―Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP

“Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.”
―Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company

“The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!”
―Ken Powell, Vice President, Worldwide Sales Enablement, ADP

“The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.”
―Aron Ain, CEO, Kronos

About the Book:

In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition―or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story―the one in which they are the heroes and they achieve success.

Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale.

Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals.

With Conversations That Win the Complex Sale, you’ll learn how to:

• Differentiate yourself from the competition by finding your “Value Wedge”
• Avoid parity in your value propositions by creating “Power Positions”
• Create a message that can literally double the number of deals you close
• Spike customer attention and create “Wow” in your conversations
• Prove all your claims without resorting to lists of boring facts and statisticsYour competitors are out there telling their own corporate story―a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers.Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.

About the Author

The post Conversations That Win the Complex Sale appeared first on EASY Digital Pro.