What's keeping you from turning your communication talents into a successful long-term career? Whether your goal is to advance up the ladder in a mega-agency or start your own boutique firm, this course can inspire you to make it happen. Learn from one of the most respected and revered women in communications, Liz Kaplow. Liz's recipe for world-wide success can help you grow your skills, attract clients and manage your staff, and build an esteemed and valued agency—all the markers of a successful career in communications. Discover confidence-building tools, leadership lessons, the secrets to find the right partners, personal branding tips, and advice for dressing the part and embracing opportunity. Plus, get tips for cultivating a timeless and long-standing company culture.

This course was created by genconnectU. We are pleased to offer this training in our library.

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Generating business, reaching new clients, or acting as a spokesperson for your company or product—there are many benefits to building your thought leadership on LinkedIn. Whether you are a seasoned professional or just starting out, Alexandra Galviz ("Authentic Alex”) can help. Alex is a Linked Top Voice for the UK and the cofounder of #LinkedInLocal. In this course, she offers a step-by-step guide to using LinkedIn to reach audiences and establish your expertise.

She explains how to craft an authentic voice, grow your audience of brand ambassadors, and create courageous content. Each chapter is filled with examples of her favorite thought leaders in the UK, from entrepreneurs to business leaders. By the end, you’ll be sharing your stories in an authentic and relatable way and creating a deeper connection with your network.

About the Author

Alexandra "Authentic Alex" Galviz is a branding and strategy coach, speaker, and Top Voice on LinkedIn.

By day Alex coaches C-suite execs, consultants, entrepreneurs, and businesses on how to get noticed on LinkedIn and leverage the platform to achieve their goals. By night she turns into a superhero LinkedIn blogger under the hashtag #AuthenticAlex. Every single thing that you'd be scared of sharing publicly, she's written or spoken about.

In between Alex trains apprentices and graduates, creates digital content, and speaks at universities, career fairs, and social mobility events.

She is also cocreator of #LinkedInLocal, the biggest hashtag campaign on LinkedIn, and LocalX, a community consulting startup helping businesses create, nurture, and scale their communities.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Appropriate for all
• Video Duration: 34m 58s
• Instructor: Alexandra Galviz
• Language: English

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Even your loftiest goals are possible if you approach them strategically. In this course, join Aimee Bateman as she shares her top tips on setting—and achieving—goals, explaining how to take small steps that can help you make your bigger plans a reality. Discover how to scope out and define your career goals, removing anything that isn't quite right for you. Learn how to refine your objectives by identifying barriers and determining the steps you need to take to work towards your goal. To wrap up, Aimee shares strategies that can help you stay on track.

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As a sales professional, you probably know your product inside and out. But success in sales requires more than just technical know-how. Soft skills—those tough-to-define relational skills that help you earn your customer's trust—are equally essential to your bottom line. In this course, business strategist and instructor Meridith Elliott Powell covers soft skills in depth, sharing strategies that can help you bolster your emotional intelligence and communicate more effectively with prospects. Meridith begins by explaining why soft skills are crucial to sales success. She then dives into some of the most essential soft sales skills, including building connections, listening, and selling with greater emotional intelligence. Throughout the course, Meridith also uses real-world scenarios that help illustrate soft skills in action.

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Small business consultant Dave Crenshaw offers a simple three-step sales system (explore-present-act) that you can incorporate into your own small business to boost sales. First, learn the seven foundations of small business sales: common-sense techniques such as asking questions, listening, and following up. Then get tips to start building your sales system. Dave shows that by (1) getting to know the prospects and their needs better, you can (2) provide a brief presentation that focuses on their needs and (3) follow up to determine next steps and encourage them to act. Dave also provides sample sales scripts you can use for each stage of the process, as well as suggestions to create your own scripts. To keep your sales going strong far into the future, make sure you check out the closing chapters on practicing and measuring your progress and evolving your sales system.

About the Author

Dave Crenshaw develops leaders in Fortune 500 companies, universities, and organizations of every size.

Dave has appeared in Time magazine, USA Today, Fast Company, and the BBC News. His courses on LinkedIn Learning have been viewed tens of millions of times. His five books have been published in eight languages, the most popular of which is The Myth of Multitasking—a time management bestseller. As an author, speaker, and online instructor, Dave has transformed the lives and careers of hundreds of thousands around the world.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Intermediate
• Video Duration: 48m 53s
• Instructor: Dave Crenshaw
• Language: English

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Curious about why leaders at your organization decided not to fund your project? In this course, get an inside look at how cybersecurity and information technology (IT) managers use a preliminary risk analysis to determine which projects to pass on and which ones to support with funding. Instructor Jason Dion goes over the terms used by executives and managers when discussing risk management, including what it means to mitigate, transfer, avoid, and accept risk. He also digs into the two methods you can use to calculate risk: qualitative and quantitative risk measurement. To lend these concepts a real-world context, Jason dives into a case study. Upon wrapping up this course, you'll have the knowledge you need to build a more compelling business case for your projects.

About the Author

Jason Dion is a cybersecurity trainer at Dion Training Solutions.

Jason specializes in actionable information you can use to further your cybersecurity and information technology career. He provides IT certification and training videos that help students prepare themselves to tackle today's cybersecurity challenges.

Jason Dion, CISSP No. 349867, is an instructor at Anne Arundel Community College and at the School of Engineering and Computational Science at Liberty University. He has multiple information technology professional certifications, including Certified Information Systems Security Professional (CISSP), Certified Ethical Hacker (CEH), Certified Network Defense Architect (CNDA), CompTIA Security+, CompTIA Network+, CompTIA A+, and ITILv3.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Beginner
• Video Duration: 1h 22m
• Instructor: Jason Dion
• Language: English

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Do you want to bring out the best in your young employees? It can be challenging to get great performance from people who are brand new to the workforce. However, with the right leadership, young employees have the opportunity to shine—and to deliver great results for your business. This course provides the management tips and techniques you need to guide young employees to success. Instructor David Brownlee, author of Rock Star Service, Rock Star Profits, reveals the secrets to communicating effectively, building rapport, conducting training, and creating the goals, policies, and procedures that will help point your team in the right direction. You can also discover how to overcome challenges, including behavior issues, and get coaching tips to improve individual performance.

About the Author

David Brownlee is the founder and CEO of Pure Customer Service.

In addition to being the author of Rock Star Customer Service, David is one of the most watched customer service trainers in history. He has trained over half a million businesses and individuals from around the world in customer service through his online training, live events, and coaching programs.

He has conducted over 2,500 one-on-one coaching sessions and has created a training system to take you from where you are now in your customer service efforts to where you want to be.

For the last 20 years, David has been an entrepreneur obsessed with providing his clients with world-class customer service in various industries. He has spent thousands of hours researching best practices and documenting what works in the companies that are delivering amazing customer experiences.

His past clients include Paramount Pictures, McDonald's, Nike, and others.

When David is not on the road speaking to companies, he is enjoying his time with his wife Luna and his two young children in San Diego, CA.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Beginner
• Video Duration: 36m 20s
• Instructor: David Brownlee
• Language: English

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Almost everything you do in the workplace is a project, from the smallest task to the largest endeavor. All of this work can benefit from some basic project management skills. Once mastered, you will be able to transfer this valuable skillset to any project, of any size, in any industry. In this course, management trainer Chris Croft outlines the twelve steps to managing projects without creating a lot of extra overhead, and shows how to use traditional project management tools—such as Gantt charts and network diagrams—to help you succeed. Learn how to plan a project, manage resources, monitor progress, and deliver your project on time and on budget.

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Learn how to efficiently manage small projects for great results. In this newly updated course, instructor and project manager Bonnie Biafore shows how to manage smaller scale projects with a simpler yet effective approach. She defines what "small" means in the context of project management and provides an overview of the life cycle of a small project, sharing the best techniques for planning, getting things done, tracking progress, and wrapping up.

Along the way, Bonnie shares the top 10 things you should know about small projects; special considerations for freelancers; best practices for estimating time and costs; objective measures for assessing quality; smart ways to identify risk; and meaningful ways to close a project. Use these tips to make your next small project a success.

Note: This course aligns with best practices from A Guide to the Project Management Body of Knowledge, (PMBOK® Guide) - Sixth Edition, published by the Project Management Institute®.

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For designers juggling a slew of clients and projects, project management is a critical tool that can help them stay organized, prioritize, collaborate, and keep up with the current tasks at hand. In this course, instructor Justin Ahrens provides designers with a framework that can help them keep their projects on track. Justin starts by helping you evaluate current project management areas where you're gifted, as well as where you might be lacking. He then guides you through scheduling and troubleshooting your projects and discusses how great project management impacts team culture and client relations. Justin wraps up the course with a brief discussion of software recommendations.

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