Many digital marketers consider email marketing to be an essential component of their company’s marketing mix. To get your desired return on investment—and to ensure your company maintains a positive reputation—you have to do it right. In this course you can learn how to craft an email marketing campaign that works. Professional marketer and marketing trainer Megan Adams offers tips on building your email lists, choosing themes, creating effective messaging, building newsletters, and analyzing and optimizing your campaigns. The course features MailChimp, but the strategies apply to any email marketing service provider. By the end, you’ll have a new tool to drive traffic to your website, engage new audiences, and grow your business.

Instructor

Megan Adams

Digital Marketing Consultant & Instructor at LinkedIn Learning | Over 250k Online Course Learners!
Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business.

Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing!

With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business’s brand out in front and resonating with its core audience.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Instructor: Megan Adams

The post Email and Newsletter Marketing Foundations appeared first on EASY Digital Pro.

Email marketing campaigns, when executed properly, can help you build trust with even the most disengaged customer. In this course, learn how to run successful drip campaigns, which are automated email campaigns that help you meet the needs of your prospective customers. Instructor Sam Dey takes you through each step of a drip marketing campaign, showing you how to nurture your leads, draft effective emails, refine your sales funnel, and measure your results. Upon wrapping up this course, you’ll be equipped with strategies that can help you retarget your customers with marketing automation.

Instructor

Sam Dey
Sam Dey – Founder of DeyTips.com

Sam Dey is an entrepreneur, consultant, and instructor specializing in digital marketing.After initially attaining success in the ecommerce space—selling physical products on Amazon, eBay, and Gumtree—Sam decided to share his digital marketing know-how by starting a blog, Deytips.com. He also created a YouTube channel that provides professionals with weekly marketing tips. As a blogger, consultant, and instructor of online courses, Sam helps entrepreneurs adopt simple but effective digital marketing strategies that can help them increase leads and sales.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Instructor: Sam Dey

The post Email Marketing: Drip Campaigns appeared first on EASY Digital Pro.

Digital marketing tools and techniques are constantly evolving. In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Brad begins by discussing the building blocks of online marketing, including how it’s used, where it’s been, and where it’s headed. He then steps through how to define your value proposition, identify your target market, and establish your goals and KPIs. Next, he covers how customers evaluate the entirety of a brand’s online presence, as well as how to decide on a marketing channel, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you. Plus, learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress.

Instructor

Brad Batesole
Partner @ Madecraft | Instructor @ LinkedIn Learning | Growth Marketer

Brad Batesole is an internationally recognized marketing thought leader.

Brad has led teams at top companies including LinkedIn, LegalZoom, Lynda.com, and TMZ. He’s a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online.

Brad has spent more than 15 years working at the crossroads of growth marketing, business development, and advertising. He was featured in Entrepreneur magazine after launching his first successful business at the age of 15. Brad honed his skills working as a growth consultant alongside brands large and small, including Warby Parker, Staples, BioLite, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.

In addition to speaking at conferences nationwide, including CES and SXSW, Brad is constantly learning the latest marketing tools and technologies. Brad’s passion for marketing is rivaled only by his passion for flying and whiskey—at separate times, of course.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Instructor: Brad Batesole

The post Digital Marketing Foundations appeared first on EASY Digital Pro.

“If you build it, they will come” may be a great movie line, but it doesn’t apply to finding customers for a new business. You need to create demand for your product or service. This course outlines the building blocks of a successful marketing and sales program, from social media to net promoter scores. Techniques for identifying the right acquisition programs for your target market and metrics for measuring the effectiveness of initiatives are highlighted throughout. Guidelines for aligning marketing and sales activities with product, positioning, and brand strategy are included, as are methods for calculating cost per acquisition and other key financial planning data. The workshop section helps you create an acquisition plan that connects your business with its first customers.

This course was created by EntrepreneurNOW. We are please to offer this training in our library.

Topics include:

• Setting goals for the acquisition plan
• The role of thought leadership
• Containing sales and marketing costs
• Prioritizing acquisition programs
• Measuring the success of marketing initiatives
• Leveraging social media
• Measuring success via retention

About the Author

EntrepreneurNOW brings entrepreneurship education to the fingertips of every human around the world. EntrepreneurNOW was designed with entrepreneurs in mind, providing on-demand video content, a live call-in show, blog posts, one-on-one coaching, and weekly live programming. Founder Ken Burke and his team of carefully vetted experts create custom content on a variety of topic areas meaningful to entrepreneurs. The curated courses get to the point, teach by example, and include worksheets so that you can put skills into practice right away. Learning and good relationships both benefit from collaboration. The EntrepreneurNOW community is also a great place to start a dialogue, learn about you,

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Beginner
• Video Duration: 38m 55s
• Instructor: EntrepreneurNOW

The post Creating Your Strategic Marketing Plan appeared first on EASY Digital Pro.

Your customers are multichannel and multidevice. They interact with you from their desktop and on their smartphones, over social media, through email, and on your website. They also expect you to know who they are and what they want to hear. So how can you make sure your content stays both personalized and relevant? By keeping track of your buyers’ behaviors across channels and leveraging that data to customize your communications.

Watch this course to learn how to keep your content marketing efforts current. Find out how to stay on top of trends, craft personalized content, and create a lasting relationship with your customers. Content marketing expert Dayna Rothman also reveals the secrets to connecting with customers one-on-one—so they feel like you truly know them.

About the Author

Dayna Rothman is the senior content marketer at Marketo and author of Lead Generation for Dummies. Dayna Rothman is the senior content marketer at Marketo where she leads content strategy and creation. She is also the author of Lead Generation for Dummies and has extensive experience in content marketing, social media, marketing automation, and inbound marketing. Dayna has an MBA from Golden Gate University and lives in Oakland, CA.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Intermediate
• Video Duration: 18m 8s
• Instructor: Dayna Rothman

The post Content Marketing: Staying Relevant appeared first on EASY Digital Pro.

One of the most challenging parts of being a consultant is you’re in business for yourself. So, when it comes to making sales, you’re in the driver’s seat. That’s why you need a sales system that’s easy to implement, and more importantly, one that will help you use your natural consulting talents to fill your sales funnel.

In this course, sales strategist and instructor Meridith Elliott Powell spells out how to create and implement a strong sales system that helps you grow your consulting practice. Discover how to design a sales conversation, create a compelling value proposition, identify and respond to objections, and more.

Topics include:

• Recognize the best ways to determine what customers are buying.
• Identify the steps to creating a successful sales system.
• Explore the fundamentals of creating your client avatar.
• Define the role of a follow-up when closing a sale.
• Examine the importance of qualifying prospects in a successful sales system.
• Evaluate the hidden value tracking possesses in a sales system.
• Distinguish the essential fundamentals of developing the right sales actions.
• Identify the importance of creating consistency and sustainability within a company’s sales system.

About the Author

Meridith Elliott Powell is an award-winning author, keynote speaker, and business strategist.

With a background in corporate sales and leadership, her career expands over several industries including banking, healthcare, and finance. Meridith worked her way up from an entry-level position to earn her seat at the C-Suite table. Voted one of the Top 15 Business Growth Experts to watch by Currency Fair, Meridith is a Certified Speaking Professional, a designation held by less than twelve percent of professional speakers.

She has a cutting-edge message, rooted in real-life examples and real-world knowledge. She is the author of four books, including Winning In The Trust & Value Economy (a finalist in the USA Best Book Awards) and her latest Own It: Redefining Responsibility-Stories of Power, Freedom & Purpose about how to build cultures that inspire ownership at every level to create profits at every turn. Meridith writes, speaks, and is passionate about helping her clients understand everything they need to know about how to make this economy start working for them.

High energy and highly interactive, Meridith’s keynotes, workshops, and innovative coaching programs help leaders and business owners learn the new rules of success today, including how today’s economy has changed, how that has changed today’s customers and employees, and specifically how that impacts your business.

In her highly engaging keynote-speaking sessions, Meridith shows her audiences how to attract more business, retain top talent, and leap into position to win in this new economy. No walking on coals, no breaking boards, just real-life strategies you can put into place first thing Monday morning.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Intermediate
• Video Duration: 1h 6m
• Instructor: Meridith Elliott Powell

The post Consulting Foundations: Building Your Sales System appeared first on EASY Digital Pro.

In this course you will learn how to make money online as an affiliate marketer even if you are a complete beginner and don’t have your own product. It can work for anyone anywhere in the world and all you need is a laptop or smart phone and internet connection.

At first I will explain what is affiliate marketing and what are some advantages. I will also share with you what are the best affiliate products to promote so you can make recurring passive income.

After we choose your profitable niche we will go inside ClickBank marketplace where you will learn how to find the best products that are working right now. I will show you how you can get your affiliate link and how to make it shorter and better looking.

When you have a product to promote we can start generating free traffic so you can start making commission. I will teach you how to do this effectively on Facebook. I will also share with you secrets how to get a free traffic on LinkedIn too. Lastly I will show you tricks I use to get free and automated traffic on YouTube.

You can pick and choose what traffic option works best for you and start taking action. In the end I will share with you the number one most important advice how to become a successful affiliate marketer.

Instructor

Mario Jurik
Entrepreneur

Hey, my name is Mario and I’m here to help you succeed as an entrepreneur so together we can change the world. Let me share with you my origin story. How I went from very humble-beginnings to a success I once only imagined. And I try to bring as many people as possible with me. I’ve been fortunate enough to train over 10,000 people in my programs. The main reason I started an online business was not to make money but to become free and to live my life the way I choose.

The post Clickbank Affiliate Secrets – Affiliate Marketing 2021 appeared first on EASY Digital Pro.

Successful marketing is holistic: it considers every channel, from email to search to social media. It is also focused: on the business’s core values, customers, and goals. What keeps all these moving parts in check? An effective strategy. Learn how to build an integrated online marketing plan for your organization, in this course with marketing expert Matt Bailey.

Discover why a successful business strategy starts with you, namely your narrative and your value. Learn how to define your target customers, and understand where their needs and your business goals align. Find out how to evaluate the best channel for your message, whether it’s Facebook, Twitter, Instagram, LinkedIn, or Pinterest. See how to develop a calendar for putting the right content in front of the right people at the right time. Plan for success by researching SEO, trending topics, annual content, and seize-the-day opportunities. Plus, learn how to think like a publisher; integrate content marketing into lead generation; and measure, model, and review your success.

Topics include:

• Defining who you are
• Creating your value statement
• Identifying your customers
• Measuring lifetime value and loyalty
• Researching customers
• Defining marketing goals
• Creating a long-term content calendar
• Curating content
• Measuring and modifying your plan

About the Author

Matt Bailey is a best-selling author, marketing expert, trainer, and speaker.

Matt resides in the heart of the “Hall of Fame City” (also known as Canton, Ohio). Aiming to carry on his city’s legacy, he’s developed marketing expertise and technical know-how that’s helped him become a leader in his field.

Matt is the digital marketing instructor for the Direct Marketing Association, a member of the digital marketing faculty for Simplilearn, an instructor at LinkedIn Learning, and an instructor for the Online Marketing Certified Professional (OMCP) program.

Matt Bailey has taught Google employees how to use Google Analytics, Experian how to present data, and digital marketing workshops at Microsoft, Disney, Proctor & Gamble, and IBM.

Matt’s claim to fame doesn’t stop there. He’s worked with a vast and widely known clientele, including HP, ESPN, IBM, Travel Weekly, Orange telecom, Apple Vacations, and countless more. He keynotes conferences and provides in-house training for companies all over the globe.

According to the Data & Marketing Association (DMA)—formerly, the Direct Marketing Association—”No one else has approached the plain-English demystification of building an effective online presence as cost-effectively and time-effectively as has Matt.”

He’s the author of Internet Marketing: An Hour a Day (2011 ), Wired to be Wowed (2015), and his newest title, Teach New Dogs Old Tricks! (2017).

When he isn’t immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four girls). Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of Joe—especially while reading.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Advanced
• Video Duration: 2h 18m
• Instructor: Matt Bailey

The post Building an Integrated Online Marketing Plan appeared first on EASY Digital Pro.

Throughout his decade-long tenure as the head of sales at LinkedIn, Mike Gamson has amassed a wealth of knowledge on the topic of sales leadership. In this course, Mike shares what he knows with you, spelling out how to run a successful sales team. Discover how to develop a strong, consistent leadership voice, inspire your team, and define your objectives. Plus, learn how to establish your core principles; implement global and local strategies; execute your tactics; and observe, analyze, and adjust to ensure that you’re able to grapple with any missteps.

About the Author

Mike Gamson is the CEO of Relativity. In his former role as senior vice president of global solutions at LinkedIn, Mike and his team focused their efforts on helping companies large and small leverage LinkedIn to transform the way they hire, market, sell, and learn. Throughout his time at LinkedIn, Mike was dedicated to operating with integrity, investing in others to achieve their dreams—and remembering to stop and smell the flowers. Prior to working at LinkedIn, Mike was the director of product marketing at SS&C Advent, where he was responsible for growing a $20 million business line in the company’s investment management group.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Advanced
• Video Duration: 21m 39s
• Instructor: Mike Gamson

The post Becoming Head of Sales: Developing Your Playbook appeared first on EASY Digital Pro.

Affiliate marketing is a complicated, multidisciplinary practice that is often misunderstood. At its heart, it is a performance-based marketing technique in which affiliates are financially rewarded for sending customers to another website to purchase goods or services. If you have a website, blog, or other online property, you too can earn money through affiliate marketing. In this course, instructor Sam Dey explores the basic principles of this powerful technique, explaining how to create a successful affiliate marketing business from the ground up. Sam explores how to create a compelling online brand, apply to the right affiliate programs, and build a successful affiliate marketing strategy that allows you to convert your followers into affiliate sales.

About the Author

Sam Dey is an entrepreneur, consultant, and instructor specializing in digital marketing. After initially attaining success in the ecommerce space—selling physical products on Amazon, eBay, and Gumtree—Sam decided to share his digital marketing know-how by starting a blog, Deytips.com. He also created a YouTube channel that provides professionals with weekly marketing tips. As a blogger, consultant, and instructor of online courses, Sam helps entrepreneurs adopt simple but effective digital marketing strategies that can help them increase leads and sales.

Video Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Beginner
• Video Duration: 1h 18m
• Instructor: Sam Dey

The post Affiliate Marketing Foundations appeared first on EASY Digital Pro.