Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the world s best companies.

Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each PR idea is succinctly described and is followed by advice on how it can be applied to the reader s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.

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It is very easy to be a successful leader. All you need is the charisma of a hero; the wisdom of a philosopher; the vision of a seer; the interpersonal skills of a diplomat; the memory of an elephant; the stamina and fitness of an athlete; the integrity of a judge; the presentation skills of an actor; the humility of a saint; the confidence of a politician . . . One way to find out the secret of successful leadership is to ask great leaders what they think are the most important things that they do in their own life that have led to their success.

100 Great Leadership Ideas analyses the writings, interviews and published statements of over 130 famous leaders to see what they believe are the most aspects of their leadership leaders such as Jack Welch, Louis Gerstner, Richard Branson, Lee Iacocca, Mukesh Ambani, Irene Rosenfeld, Alan Sugar, Steve Jobs, Anne Mulcahy, Bill Gates, Bhaskar Bhat, David Packard, Andrea Jung, John Chen, Andrew Grove, Fred Smith, Nancy Snyder, Narayana Murthy, Reuben Mark and Wu Xiaobing, to name a few. Each of the 100 ideas is simply and compellingly presented and followed by a concise summation of how these ideas can be applied in practice. Every successful leader needs good ideas. This book reveals what today's great leaders believe are the most important 100 leadership ideas.

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