“Today’s high divorce rate is due largely to the fact that marriage itself is so different from what it was in the past; new strategies are needed if the institution is to survive. Pragmatic thinking within a business framework, the strategy promoted by this wise and informative book, may be just what many people need to make their marriages a success.” (David Popenoe, Founder and Co-Director, the National Marriage Project, Rutgers University)

“Practical wisdom mixed with economic insights–an excellent guide for level-headed dreamers who want love to last.” (David Blankenhorn, President, The Institute for American Values, Author, The Future of Marriage)

“Professor Parkman speaks authoritatively from two things he knows very well: business management and happy marriage. He learned the first in his day job as a long-time professor of business management and the second in his 30+ years of happy marriage to his wife, Amy. Allen takes the wisdom learned from both of these rich lives and offers his reader keen and practical insight on how to make your marriage a success, doing so through pages that flow with the ease of a good novelist, not your typical business school professor. This book overflows with must-have wisdom and insight for any married or engaged couple.” (Glenn T. Stanton, Author of Why Marriage Matters)

Allen M. Parkman is a nationally known economist specializing in marriage and family issues. Currently Regents’ Professor of Management at the University of New Mexico, he served a year as Senior Staff Economist for the President’s Council of Economic Advisors in Washington, D.C. Parkman holds dual doctorates, in economics and law, and served as Visting Scholar at the Institute for Research in Social Sciences at the University of York.

Product details