As a modern marketer, you have a wealth of digital marketing solutions at your disposal. How do you determine which ones are right for you and your organization? In this course, marketing expert Anson Alexander digs into the tools available to you across the different areas of digital marketing, providing you with key insights along the way. Anson covers industry-leading solutions for social media marketing, email marketing, digital advertising, content creation, search engine optimization (SEO), and affiliate marketing. Upon wrapping up this course, you’ll be better equipped to navigate the world of digital marketing and hone in on the best tools for your company.

About the Author

Anson Alexander is a blogger, author, SEO expert, teacher, and tech geek. As the founder of AnsonAlex.com, Anson works full time writing, editing, and producing content for his site and providing technical and business services to clients. He has a BS in international business and information systems from the University of Tampa. In his free time, Anson plays video games, enjoys nature, spends time at the beach, and loves to travel.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Beginner
• Video Duration: 1h 45m
• Instructor: Anson Alexander

The post Marketing Tools: Digital Marketing appeared first on EASY Digital Pro.

Interested in marketing your product or service on Instagram? Join Anson Alexander as he acquaints you with key features and digital marketing strategies that can help you boost your sales and online presence using the popular social platform. Anson demonstrates how to use built-in Instagram tools for businesses, brainstorm content ideas, and develop a posting schedule based on the activity of your target market. He shares tips for creating engaging Instagram stories and reels, using hashtags and location tagging to aid discovery, and leveraging Instagram Insights to review statistics and metrics regarding your posts. Plus, he provides insider tips that can help you navigate the Instagram community like a pro, including how to deal with pesky bot accounts.

Instructor

Anson Alexander
YouTube Educator – LIL Author – Content Marketer

Anson Alexander is a blogger, author, SEO expert, teacher, and tech geek. As the founder of AnsonAlex.com, Anson works full time writing, editing, and producing content for his site and providing technical and business services to clients. He has a BS in international business and information systems from the University of Tampa. In his free time, Anson plays video games, enjoys nature, spends time at the beach, and loves to travel.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Instructor: Anson Alexander

The post Marketing on Instagram appeared first on EASY Digital Pro.

YouTube is a great place to market a product or service and generate ad revenue. Join Anson Alexander to learn the secrets of starting and maintaining a successful and profitable YouTube channel. First, learn how to set up a business account in YouTube Studio and discover strategies for producing video content optimized for discovery and ad placement. Then explore different monetization strategies, from joining the YouTube Partner Program to selling merchandise directly to subscribers. You can also learn how to customize your YouTube channel page to fit your brand, and apply tried-and-true SEO techniques to help your videos reach the top of search results. Finally, Anson shows how to use YouTube Analytics to better guide your content strategy moving forward.

Topics include:

• Setting goals for YouTube
• Creating a business account
• Optimizing video
• Applying to the YouTube Partner Program
• Selling merchandise
• Attracting subscribers
• Managing comments
• Branding your YouTube page
• Optimizing videos for search engines
• Adding translations
• Viewing YouTube Analytics

About the Author

Anson Alexander is a blogger, author, SEO expert, teacher, and tech geek. As the founder of AnsonAlex.com, Anson works full time writing, editing, and producing content for his site and providing technical and business services to clients. He has a BS in international business and information systems from the University of Tampa. In his free time, Anson plays video games, enjoys nature, spends time at the beach, and loves to travel.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Beginner
• Video Duration: 2h 5m
• Instructor: Anson Alexander

The post Marketing and Monetizing on YouTube appeared first on EASY Digital Pro.

Who doesn’t want to know what their competitors are up to? This course shows how to use SEO tools and techniques to research the competition online. Learn what keywords your competitors are optimizing for and then outrank them on search engine results pages.

Author Anson Alexander explains what to look for when researching a competitor’s SEO presence and website traffic. He then shows how to find both paid and organic keywords that competitors are targeting. Then learn how to find out what is driving traffic to a competitor’s site, evaluate on-page SEO factors and usability, understand how competitors’ social media platforms contribute, and monitor for new entries into the market.

Course includes:

• The benefits of researching competitor’s SEO
• Researching competitors and their website traffic data
• Finding keywords targeted by competitors
• Reviewing incoming links and social media
• Checking out sitemaps
• Using competitor SEO data

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Instructor: Anson Alexander

The post Spying With SEO Tools appeared first on EASY Digital Pro.

As a modern marketer, you have a wealth of digital marketing solutions at your disposal. How do you determine which ones are right for you and your organization? In this course, marketing expert Anson Alexander digs into the tools available to you across the different areas of digital marketing, providing you with key insights along the way. Anson covers industry-leading solutions for social media marketing, email marketing, digital advertising, content creation, search engine optimization (SEO), and affiliate marketing. Upon wrapping up this course, you’ll be better equipped to navigate the world of digital marketing and hone in on the best tools for your company.

About the Author

Anson Alexander is a blogger, author, SEO expert, teacher, and tech geek.

As the founder of AnsonAlex.com, Anson works full time writing, editing, and producing content for his site and providing technical and business services to clients. He has a BS in international business and information systems from the University of Tampa. In his free time, Anson plays video games, enjoys nature, spends time at the beach, and loves to travel.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Beginner
• Video Duration: 1h 45m
• Instructor: Anson Alexander

The post SEO Tools Fundamentals appeared first on EASY Digital Pro.