A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.

Reviews

It was the perfect book to read as I had a map of
I came across Cameron Herold from his TED Talk “Let’s raise kids to be entrepreneurs” and instantly knew I had found an innovator. I purchased “Double Double” with a vision for my business as it was just taking off, and was so thankful I did. I was given a vision on how to “Double” my business which is exactly what I was looking for. Once my business was running, my first question was “how can I expand and increase my revenue?” The answers were all within this book. I learned how to become clear with my vision or painted picture, to double my revenue and the mindset needed to accomplish this. It was the perfect book to read as I had a map of the world in front of me, an action plan to expand and Cameron’s book as a guide. If his book is this good, I can only imagine his coaching programs would follow suit. A must read for any serious entrepreneur.

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