Charles Arthur Archives - EASY Digital Pro https://easydigital.pro/product-tag/charles-arthur/ Download Windows Software, Mac Software, Wordpress Themes, Audiobooks, E-Books, Music, Games Tue, 01 Mar 2022 18:08:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://easydigital.pro/wp-content/uploads/2020/06/cropped-favicon-32x32.png Charles Arthur Archives - EASY Digital Pro https://easydigital.pro/product-tag/charles-arthur/ 32 32 Digital Wars: Apple, Google, Microsoft and the Battle for the Internet https://easydigital.pro/products/digital-wars-apple-google-microsoft-and-the-battle-for-the-internet/ Thu, 17 Sep 2020 07:59:06 +0000 https://easydigital.pro/?post_type=product&p=3866 Digital Wars: Apple, Google, Microsoft and the Battle for the Internet

Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" ---and what (real) objects lay inside it?
When did Microsoft have the chance to catch Google in making money from search ---and who vetoed it?
Why did Google test 40 shades of blue on its users?
How long did outside developers wait before asking to write apps for Apple's iPhone after Steve Jobs announced it?
Who said that Microsoft should have its own music player -- and why did it fail?

Digital Wars starts in 1998, when the internet and computing business was about to be upended -- by an antitrust case, a tiny startup and a former giant rebuilding itself. Arthur looks at what are now the three best-known tech companies and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. Microsoft was a giant -- soon to become the highest-valued company in the world, while Apple was a minnow and Google just a startup. By February 10 2012, Apple was worth more ($462bn) than both Microsoft ($258bn) and Google ($198bn) combined.

The chance had come from tumultuous battles between the three. To win their battles:
Apple used design, the vertical model of controlling the hardware and software and a relentless focus on the customer to the exclusion of others.
Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to try to move into new markets - such as search and music.
Google focused on being quick, efficient and using the power of data analysis - not human "taste" - to make decisions and get ahead of would-be rivals.With exclusive information from interviews with current and former employees of the three companies Arthur also addresses:
- What the inventors of the hard drive used in the iPod thought it would really be used for
- How Apple transformed the smartphone market
- Which of Android or Apple forced Microsoft to abandon Windows Mobile
- What happened to Microsoft's tablet plans

About the Author

Charles Arthur is the technology editor at the Guardian newspaper. An experienced journalist, he has over 25 years' experience in technology and science journalism. He met Bill Gates, Larry Page and Steve Jobs on numerous occasions. He speaks regularly at conferences, writes and blogs on all topics relating to technology.

Product details

  • Full Audiobook MP3 Program
  • Full PDF E-Book Included
  • Print Length : 272 pages
  • ISBN-13 : 978-0749464134
  • Item Weight : 13.4 ounces
  • Publisher : Kogan Page; 1st Edition (April 15, 2012)
  • Language: : English

The post Digital Wars: Apple, Google, Microsoft and the Battle for the Internet appeared first on EASY Digital Pro.

]]> Digital Wars: Apple, Google, Microsoft and the Battle for the Internet

Which of Apple, Google and Microsoft had an office with a “drawer of broken dreams” —and what (real) objects lay inside it?
When did Microsoft have the chance to catch Google in making money from search —and who vetoed it?
Why did Google test 40 shades of blue on its users?
How long did outside developers wait before asking to write apps for Apple’s iPhone after Steve Jobs announced it?
Who said that Microsoft should have its own music player — and why did it fail?

Digital Wars starts in 1998, when the internet and computing business was about to be upended — by an antitrust case, a tiny startup and a former giant rebuilding itself. Arthur looks at what are now the three best-known tech companies and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. Microsoft was a giant — soon to become the highest-valued company in the world, while Apple was a minnow and Google just a startup. By February 10 2012, Apple was worth more ($462bn) than both Microsoft ($258bn) and Google ($198bn) combined.

The chance had come from tumultuous battles between the three. To win their battles:
Apple used design, the vertical model of controlling the hardware and software and a relentless focus on the customer to the exclusion of others.
Microsoft depended on the high quality of its employees’ programming skills and its monopolies in software to try to move into new markets – such as search and music.
Google focused on being quick, efficient and using the power of data analysis – not human “taste” – to make decisions and get ahead of would-be rivals.With exclusive information from interviews with current and former employees of the three companies Arthur also addresses:
– What the inventors of the hard drive used in the iPod thought it would really be used for
– How Apple transformed the smartphone market
– Which of Android or Apple forced Microsoft to abandon Windows Mobile
– What happened to Microsoft’s tablet plans

Review

“[A] journalistic tale of competitive intrigue… For anyone with an interest in how our digital world has evolved, Charles Arthur’s Digital Wars is required reading.” –ForeWord Reviews

“Arthur traces the ups-and-downs of the companies over time and the cutthroat competition that persists today to create the next state of the art server, music device, smartphone, tablet, or something entirely new. …Lively and informative, even non-geeks will find this story riveting.” –Publishers Weekly

“It’s rare to say that a business book is a page-turner. But Charles Arthur’s book, Digital Wars, is just that. …[Arthur] does something unexpected in his book: He breathes life into these billion-dollar companies and makes them…human. … Digital Wars does more than rehash familiar stories of these industry giants, instead focusing on overarching narratives complete with an accounting of the victories and losses of each. … If you enjoyed Walter Isaacson’s biography of the late Apple CEO as a personal glimpse into the man, Digital Wars is a must-read for a view of Jobs’ doppelganger, Apple, and the other companies that waxed and waned in no small part due to his genius.” –New York Journal of Books

“Science and technology journalist Arthur (Guardian, UK) provides a summary of the big three Internet-era companies, focusing on search platforms, digital music, smartphones, and tablets. …Where many similar works such as John Battelle’s The Search and Walter Isaacson’s Steve Jobs focus primarily on personalities and management approaches, this work focuses more on various aspects of market economics and strategies, as well as competitive patent practices. Valuable for all readers, and a suitable addition for history of technology and business collections. Summing Up: Highly recommended. All levels/libraries. —CHOICE, K. D. Winward, Central College

“…[R]arely do I enjoy books as much as Charles Arthur’s new Digital Wars. …Not only is this highly informative, but it is extremely well written. …He somehow manages to craft an exciting thriller out of what could have been written in a very arid and boring way. …This book is a “must read” for anyone who really wants to understand some of the changes that have taken place in the ICT industry over the last 15 years. …There is much to be learnt about the past from Digital Wars to help us shape the future.” –Tim Unwin, CEO, Commonwealth Telecommunications Organisation

“…[A] great read, written in a concise, clear and engaging style.” –Tim Anderson, ITWriting

“…[A] definitive history of the battle for internet dominance between Microsoft, Apple and Google. … What distinguishes his book from the many volumes written about the Big Three is a passion for detail, checked and referenced facts, laced with anecdotes collected over decades of his professional writing career. There is a forensic quality to his writing that is as impressive as it is much welcomed. …There are so many lessons to be learnt from this book.” –Liberate Media

“…I believe that history shapes the future even in the fast moving world of technology. So, if you share the same beliefs, then this this is indeed an interesting read. …I recommend it.” –A. Jaokar, Open Gardens Blog

“…[A] revealing account of Apple, Google and Microsoft’s battles for dominance in search, digital music and smartphones.” –Robert Skinner, Ertblog

“…getAbstract recommends it to students of history, technology and corporate success. And if you are reading this abstract on a tablet or phone, you will soon learn more about the myriad decisions that led to the device in your hand.” –getAbstract

“[A] fine survey documenting battles over search technology, mobile music, smartphones and more, and considers how these companies embarked on campaigns that not only changed their business structures, but the nature of information as a whole.” –Midwest Book Review

About the Author

Charles Arthur is the technology editor at the Guardian newspaper. An experienced journalist, he has over 25 years’ experience in technology and science journalism. He met Bill Gates, Larry Page and Steve Jobs on numerous occasions. He speaks regularly at conferences, writes and blogs on all topics relating to technology.

Product details

  • Full Audiobook MP3 Program
  • Full PDF E-Book Included
  • Print Length : 272 pages
  • ISBN-13 : 978-0749464134
  • Item Weight : 13.4 ounces
  • Publisher : Kogan Page; 1st Edition (April 15, 2012)
  • Language: : English

The post Digital Wars: Apple, Google, Microsoft and the Battle for the Internet appeared first on EASY Digital Pro.

]]>