Artificial intelligence and machine learning are changing the world. Computers can “learn” from data without being programmed and make automated, intelligent decisions. The technology is accessible to businesses large and small, and is making a major impact on the way companies conduct marketing. With machine learning, marketers can automate many tasks within the customer journey, including customer segmentation, personalization, and even pricing. This course helps those in technical, creative, and leadership roles understand how machine learning can revolutionize the way you sell to your B2B and B2C customers. Marketing consultant Chris DallaVilla shows how machine learning can be used in all aspects of marketing, from improving customer engagement to optimizing account-based marketing. He provides practical use cases that show the technology in action, and baseline information you can use to optimize all your campaigns.

Topics include:

• Improving market awareness
• Improving consideration engagement
• Improving active customer engagement
• Improving advocacy
• Improve account-based marketing (ABM)

About the Author

Chris DallaVilla is the founder and CEO of VALID, an independent marketing consulting practice. VALID specializes in providing data-driven solutions that help chief marketing officers and their teams strengthen their planning and execution, and drive results. Chris has expertise in digital and social media marketing, as well as certifications in Agile, Google AdWords, and Google Analytics. He studied computer science at Harvard University, design technology at Massachusetts College of Art and Design, and advertising and marketing communications at the Questrom School of Business at Boston University.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Intermediate
• Video Duration: 55m 54s
• Instructor: Chris DallaVilla

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