Whether you build them in PowerPoint, Keynote, or an online platform like SlideShare, it’s the quality of your slides that determines whether the audience hears your message—or simply falls asleep. In this short course, Dayna Rothman goes over the best practices for creating and promoting content through slides. She teaches how to outline a presentation; choose the right text and images; and create, share, and promote your presentation. Start watching to learn how to make your next slide deck educating and entertaining.

About the Author

Dayna Rothman is the senior content marketer at Marketo and author of Lead Generation for Dummies. Dayna Rothman is the senior content marketer at Marketo where she leads content strategy and creation. She is also the author of Lead Generation for Dummies and has extensive experience in content marketing, social media, marketing automation, and inbound marketing. Dayna has an MBA from Golden Gate University and lives in Oakland, CA.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Intermediate
• Video Duration: 33m 14s
• Instructor: Dayna Rothman

The post Content Marketing: Slides appeared first on EASY Digital Pro.

Content Marketing is a series of courses designed to help marketers think differently about content and its potential to elevate your brand in a crowded marketing landscape. This installment focuses on blogs, which provide a different avenue for reaching customers online.

Are you a business that needs to start a blog from scratch? Dayna Rothman, senior marketer at Marketo, shows how to choose a blogging platform and design your first blog. Then she dives into creating content that will drive conversions—writing on your own or with inside and outside contributors. Finally, she explains how to promote your blog and measure the impact of your marketing efforts. Start now and learn how to connect with customers and market your business online with great blog content.

Topics include:

• Recognize three factors to consider when selecting a blogging platform.
• Recall the key function of the post title.
• List three characteristics of good visuals for a blog post.
• Determine the first place to promote a blog post.
• Identify the benefits of using influencer marketing strategies.
• Summarize three types of goals you might set for your blog.

About the Author

Dayna Rothman is the senior content marketer at Marketo and author of Lead Generation for Dummies. Dayna Rothman is the senior content marketer at Marketo where she leads content strategy and creation. She is also the author of Lead Generation for Dummies and has extensive experience in content marketing, social media, marketing automation, and inbound marketing. Dayna has an MBA from Golden Gate University and lives in Oakland, CA.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Intermediate
• Video Duration: 1h 5m
• Instructor: Dayna Rothman

The post Content Marketing: Blogs appeared first on EASY Digital Pro.

Your customers are multichannel and multidevice. They interact with you from their desktop and on their smartphones, over social media, through email, and on your website. They also expect you to know who they are and what they want to hear. So how can you make sure your content stays both personalized and relevant? By keeping track of your buyers’ behaviors across channels and leveraging that data to customize your communications.

Watch this course to learn how to keep your content marketing efforts current. Find out how to stay on top of trends, craft personalized content, and create a lasting relationship with your customers. Content marketing expert Dayna Rothman also reveals the secrets to connecting with customers one-on-one—so they feel like you truly know them.

About the Author

Dayna Rothman is the senior content marketer at Marketo and author of Lead Generation for Dummies. Dayna Rothman is the senior content marketer at Marketo where she leads content strategy and creation. She is also the author of Lead Generation for Dummies and has extensive experience in content marketing, social media, marketing automation, and inbound marketing. Dayna has an MBA from Golden Gate University and lives in Oakland, CA.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Intermediate
• Video Duration: 18m 8s
• Instructor: Dayna Rothman

The post Content Marketing: Staying Relevant appeared first on EASY Digital Pro.