As one of the top salespeople in the world, Brian Tracy knows the ability to close a sale is the key skill required by all top sales professionals. Fortunately, your success or failure at closing sales is not based on innate ability. In this straightforward how-to, Tracy reveals how practicing the skills of the highest paid salespeople in every business can earn you more and better sales. The Art of Closing the Sale offers readers a practical, proven, step-by-step process that any salesperson can follow–making sales faster and easier than ever before. You’ll learn how to: build value by focusing on benefits and solutions; lower perceived risk by emphasizing guarantees and assurances; answer any objection; and bring a sales conversation to a natural and easy conclusion using effective questioning. Filled with tangible tips and industry insights, The Art of Closing the Sale will give you the confidence you need to increase your reach and effectiveness in any market.

Reviews

The Secrets of closing are all here!
If you are working in Retail or Direct Selling the techniques for framing and closing a sale are all here.This little book is literally worth thousands of dollars in sales commissions if only you would stop and apply some of the well proven ideas in this book.

The ideas are simple, well proven and easy to apply.I have trained literally thousands of sales people in the Retail Electrical Appliance Industry in Australia to sell extended warranties. I encourage them to use some of the techniques in Brian Tracy’s book and have literally watched individuals sales figures skyrocket over night as a result.

If I was a business owner or sales manager working in sales I would give a copy of this book to every team member and then use it as a focus for team meetings and skills development.

Highly recommended

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