Are you unfulfilled at work, holding a private dream of starting a business and stuck negotiating with yourself? Have you told yourself a story that it’s too late, you aren’t ready, or you can’t afford the risk? Third Shift Entrepreneur presents a new path, grounded in research and the experience of dozens of entrepreneurs to move beyond these false narratives and false choices, to show how you can take action today to build the business you’ve always aspired to without risking your career or financial stability. Author Todd Connor has helped hundreds of aspiring entrepreneurs start their own businesses without quitting their day jobs or securing outside capital. Third Shift Entrepreneur offers the stories, the inspiration, and ultimately the strategies for how you too can start to build your business, today.

Drawn from the experiences of actual small business success stories, Third Shift Entrepreneur widens the frame for who can start a business, the diverse kinds of businesses that are possible, and exactly how to go about doing it.

Including both a fictional story of Matt Carney who takes the steps to start his own business, as well as the 12 Observations framework for how to become an entrepreneur yourself, this book will dramatically change how you think about entrepreneurship, and how exactly you should go about starting a business.

Third Shift Entrepreneur lifts the veil on what thousands of successful entrepreneurs already understand about how to start a business, which is often overlooked in start-up literature. This is not simply a book to be read, but rather a book to be applied towards real and immediate possibilities for your life.

Praise for THIRD SHIFT ENTREPRENEUR

“A must read for any aspiring entrepreneur with the itch to start their own business who is wondering ‘but what do I do first?'”
—Gino Wickman, Author of Traction and Creator of EOS

“Our country and our communities are better when people bring their own ideas to life as entrepreneurs — and this book written as an engaging story helps show us how. If you’re ready to step into the arena, grab hold of this book and the strategies in it.”
—Robert A. McDonald, 8^th Secretary of the Department of Veteran Affairs Retired Chairman, President and CEO of The Procter & Gamble Company

“Todd Connor has written the secret real testament of how so many entrepreneurs managed to start and survive. He doesn’t just lift the lid on the world of working entrepreneurs, he offers a game plan to follow. This is a book every person who dreams of starting their own business needs to read first.”
—Charlynda Scales, Founder, Mutt’s Sauce LLC

“I cannot tell you how much I needed this book. I literally could not put it down. It spoke to my soul, brought me to tears several times while re-living my own angst and discontent, and then ultimately left me bursting with hope, energy and clarity for the path forward. This for me was straight up therapy as well as the coaching I needed. If you’re at that place of wanting to step into your ownential, you have to read this.”

– Michael H.,  Aspiring Entrepreur

About the Author

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