“If you build it, they will come” may be a great movie line, but it doesn’t apply to finding customers for a new business. You need to create demand for your product or service. This course outlines the building blocks of a successful marketing and sales program, from social media to net promoter scores. Techniques for identifying the right acquisition programs for your target market and metrics for measuring the effectiveness of initiatives are highlighted throughout. Guidelines for aligning marketing and sales activities with product, positioning, and brand strategy are included, as are methods for calculating cost per acquisition and other key financial planning data. The workshop section helps you create an acquisition plan that connects your business with its first customers.

This course was created by EntrepreneurNOW. We are please to offer this training in our library.

Topics include:

• Setting goals for the acquisition plan
• The role of thought leadership
• Containing sales and marketing costs
• Prioritizing acquisition programs
• Measuring the success of marketing initiatives
• Leveraging social media
• Measuring success via retention

About the Author

EntrepreneurNOW brings entrepreneurship education to the fingertips of every human around the world. EntrepreneurNOW was designed with entrepreneurs in mind, providing on-demand video content, a live call-in show, blog posts, one-on-one coaching, and weekly live programming. Founder Ken Burke and his team of carefully vetted experts create custom content on a variety of topic areas meaningful to entrepreneurs. The curated courses get to the point, teach by example, and include worksheets so that you can put skills into practice right away. Learning and good relationships both benefit from collaboration. The EntrepreneurNOW community is also a great place to start a dialogue, learn about you,

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Beginner
• Video Duration: 38m 55s
• Instructor: EntrepreneurNOW

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