Harry Beckwith Archives - EASY Digital Pro https://easydigital.pro/product-tag/harry-beckwith/ Download Windows Software, Mac Software, Wordpress Themes, Audiobooks, E-Books, Music, Games Tue, 01 Mar 2022 18:13:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://easydigital.pro/wp-content/uploads/2020/06/cropped-favicon-32x32.png Harry Beckwith Archives - EASY Digital Pro https://easydigital.pro/product-tag/harry-beckwith/ 32 32 Selling the Invisible: A Field Guide to Modern Marketing https://easydigital.pro/products/selling-the-invisible-a-field-guide-to-modern-marketing/ Sun, 09 Aug 2020 15:29:24 +0000 https://easydigital.pro/?post_type=product&p=2197 Selling the Invisible: A Field Guide to Modern Marketing

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.

About the Author

Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.

Product details

  • Full Audiobook MP3 Format
  • Full PDF Book Included
  • Print Length: 272 pages
  • Publisher: Grand Central Publishing; Reprint edition (March 20, 2012)
  • Language: English
  • ISBN-10: 0446672319
  • ISBN-13: 978-0446672313

The post Selling the Invisible: A Field Guide to Modern Marketing appeared first on EASY Digital Pro.

]]> Selling the Invisible: A Field Guide to Modern Marketing

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don’ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.

About the Author

Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school’s highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.

Product details

  • Full Audiobook MP3 Format
  • Full PDF Book Included
  • Print Length: 272 pages
  • Publisher: Grand Central Publishing; Reprint edition (March 20, 2012)
  • Language: English
  • ISBN-10: 0446672319
  • ISBN-13: 978-0446672313

The post Selling the Invisible: A Field Guide to Modern Marketing appeared first on EASY Digital Pro.

]]>