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	<title>Hotel Archives - EASY Digital Pro</title>
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	<item>
		<title>Restaurant Concepts, Management and Operations</title>
		<link>https://easydigital.pro/products/restaurant-concepts-management-and-operations/</link>
		
		<dc:creator><![CDATA[Richard]]></dc:creator>
		<pubDate>Fri, 09 Oct 2020 03:05:41 +0000</pubDate>
				<guid isPermaLink="false">https://easydigital.pro/?post_type=product&#038;p=5104</guid>

					<description><![CDATA[<h3 id="title" class="a-spacing-none a-text-normal"><span id="productTitle" class="a-size-extra-large">Restaurant Concepts, Management and Operations, Eighth Edition</span></h3>
<p><i><b>Restaurant Concepts, Management, and Operations, 8th Edition</b></i> takes the reader from the initial idea to the grand opening. It features comprehensive, applications-based coverage of all aspects of developing, opening, and running a restaurant. This includes topics such as staffing, legal and regulatory concerns, cost control and general financing, marketing and promotion, equipment and design, the menu, sanitation, and concept. A one-stop guide to the restaurant business, the Eighth Edition of Walker’s, <b><i>Restaurant Concepts, Management, and Operations</i></b> continues the success of previous editions, providing, in an easy-to-read way, all of the skills and information needed to master every challenge and succeed in this highly competitive and rewarding industry. Each chapter has been revised, updated, and enhanced with numerous industry examples, sidebars, charts, tables, photographs, and menus. All of this information will help restaurant owners make the decisions necessary to build a thriving business.</p>
<h3>Reviews</h3>
<p><strong>Great reference tool<br />
</strong>Glad I purchased the ebook. A great reference tool for anyone wanting to start or manage a restaurant.</p>
<h3>About the Author</h3>
<p><strong>John R. Walker</strong>, DBA, CHA, FMP, is the McKibbon Professor of Hotel and Restaurant Management at the School of Hotel and Restaurant Management at the University of South Florida, Sarasota-Manatee.</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full PDF E-Book Included</strong></li>
<li><strong>Good Quality PDF for Print</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>444 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-10 : </span>1119441404</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-13 : </span>978-1119441403</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Wiley (September 21, 2017)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
</ul>
</div>
<p>The post <a href="https://easydigital.pro/products/restaurant-concepts-management-and-operations/">Restaurant Concepts, Management and Operations</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h3 id="title" class="a-spacing-none a-text-normal"><span id="productTitle" class="a-size-extra-large">Restaurant Concepts, Management and Operations, Eighth Edition</span></h3>
<p><i><b>Restaurant Concepts, Management, and Operations, 8th Edition</b></i> takes the reader from the initial idea to the grand opening. It features comprehensive, applications-based coverage of all aspects of developing, opening, and running a restaurant. This includes topics such as staffing, legal and regulatory concerns, cost control and general financing, marketing and promotion, equipment and design, the menu, sanitation, and concept. A one-stop guide to the restaurant business, the Eighth Edition of Walker’s, <b><i>Restaurant Concepts, Management, and Operations</i></b> continues the success of previous editions, providing, in an easy-to-read way, all of the skills and information needed to master every challenge and succeed in this highly competitive and rewarding industry. Each chapter has been revised, updated, and enhanced with numerous industry examples, sidebars, charts, tables, photographs, and menus. All of this information will help restaurant owners make the decisions necessary to build a thriving business.</p>
<h3>Reviews</h3>
<p><strong>Great reference tool<br />
</strong>Glad I purchased the ebook. A great reference tool for anyone wanting to start or manage a restaurant.</p>
<h3>About the Author</h3>
<p><strong>John R. Walker</strong>, DBA, CHA, FMP, is the McKibbon Professor of Hotel and Restaurant Management at the School of Hotel and Restaurant Management at the University of South Florida, Sarasota-Manatee.</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full PDF E-Book Included</strong></li>
<li><strong>Good Quality PDF for Print</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>444 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-10 : </span>1119441404</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-13 : </span>978-1119441403</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Wiley (September 21, 2017)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
</ul>
</div>
<p>The post <a href="https://easydigital.pro/products/restaurant-concepts-management-and-operations/">Restaurant Concepts, Management and Operations</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>The Routledge Handbook of Tourism and Hospitality Education</title>
		<link>https://easydigital.pro/products/the-routledge-handbook-of-tourism-and-hospitality-education/</link>
		
		<dc:creator><![CDATA[Richard]]></dc:creator>
		<pubDate>Thu, 08 Oct 2020 10:16:15 +0000</pubDate>
				<guid isPermaLink="false">https://easydigital.pro/?post_type=product&#038;p=5044</guid>

					<description><![CDATA[<h3 id="title" class="a-spacing-none a-text-normal"><span id="productTitle" class="a-size-extra-large">The Routledge Handbook of Tourism and Hospitality Education (Routledge Handbooks)</span></h3>
<p>Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change. Understanding, responding to, and managing this change will inevitably require knowledge workers who are able to address a range of problems associated with tourism, travel, hospitality, and the increasingly complex operating environment within which they exist.</p>
<p>The purpose of this <em>Handbook </em>is to provide an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism, hospitality and events education and to highlight the creative, inventive and innovative ways that educators are responding to these issues. It takes as its central focus a dynamic curriculum space shaped by internal and external factors from global to local scales, a variety of values and perspectives contributed by a range of stakeholders, and shifting philosophies about education policy, pedagogy and teaching practice. A benchmark for future curriculum design and development, it critically reviews the development of conceptual and theoretical approaches to tourism and hospitality education. The<em> Handbook</em> is composed of contributions from specialists in the field, is interdisciplinary in coverage and international in scope through its authorship and content.</p>
<p>Providing a systematic guide to the current state of knowledge on tourism and hospitality education and its future direction this is essential reading for students, researchers and academics in Tourism, Hospitality, Events, Recreation and Leisure Studies.</p>
<h3>About the Author</h3>
<div class="a-section a-spacing-small a-padding-small">
<p><strong>Dianne Dredge</strong> is Professor in the Department of Culture and Global Studies, Aalborg University, Denmark. She has 20 years experience as a tourism and environmental planner in various locations including Australia, Canada, Mexico and China. Dianne’s research focus is on tourism planning, policy and governance with a particular focus on the role of the state, relational and discursive policy development, community participation and capacity building. She also undertakes research in higher education policy, teaching and learning. Dianne won an Australian National Carrick Citation for Outstanding Contributions to Student Learning in 2007, and was Chief Investigator on the national project ‘Building a stronger future: balancing professional and liberal education ideals in tourism and hospitality education’.</p>
<p><strong>David Airey</strong> is Professor of Tourism Management at the University of Surrey. He has been involved in tourism education for 40 years. He began his academic career at Surrey, then spent time with the UK Ministry of Education and with the European Commission before returning to academia in 1993. During his time at Surrey he has been head of School and Pro-Vice Chancellor, responsible for teaching and learning. He retired from his full-time post in 2009 and now continues at Surrey on a part-time basis. He currently holds a number of visiting professorships and fellowships and is in involved in a range of projects. His research focuses on matters related to education and to tourism policy. In 2006 he received the UNWTO Ulysses Award for his services to tourism education</p>
<p><strong>Michael J. Gross</strong> is a Lecturer with the University of South Australia in Adelaide. Michael holds a Bachelor of Science in Business Administration (BSBA) with a major in Hotel and Restaurant Management from the University of Denver, Masters Degrees in Education (MPET) and Business (MBA) from Deakin University, and a PhD from the University of South Australia. He has an extensive professional background in international hospitality management with some of the world's leading hotel firms. He currently teaches in hospitality and tourism programs at the undergraduate and postgraduate levels. His research and publishing focus are on hospitality management and tourism management areas, with particular interests in international education, development and internationalization of hospitality firms, China hospitality industry, destination marketing, destination image, lifestyle tourism, consumer involvement, and place attachment.</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full PDF E-Book Included</strong></li>
<li><strong>Good Quality PDF for Print</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>602 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-10 : </span>9780415842051</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-13 : </span>978-0415842051</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Routledge; 1st Edition (October 13, 2014)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ASIN : </span>0415842050</span></li>
</ul>
</div>
</div>
<p>The post <a href="https://easydigital.pro/products/the-routledge-handbook-of-tourism-and-hospitality-education/">The Routledge Handbook of Tourism and Hospitality Education</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h3 id="title" class="a-spacing-none a-text-normal"><span id="productTitle" class="a-size-extra-large">The Routledge Handbook of Tourism and Hospitality Education (Routledge Handbooks)</span></h3>
<p>Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change. Understanding, responding to, and managing this change will inevitably require knowledge workers who are able to address a range of problems associated with tourism, travel, hospitality, and the increasingly complex operating environment within which they exist.</p>
<p>The purpose of this <em>Handbook </em>is to provide an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism, hospitality and events education and to highlight the creative, inventive and innovative ways that educators are responding to these issues. It takes as its central focus a dynamic curriculum space shaped by internal and external factors from global to local scales, a variety of values and perspectives contributed by a range of stakeholders, and shifting philosophies about education policy, pedagogy and teaching practice. A benchmark for future curriculum design and development, it critically reviews the development of conceptual and theoretical approaches to tourism and hospitality education. The<em> Handbook</em> is composed of contributions from specialists in the field, is interdisciplinary in coverage and international in scope through its authorship and content.</p>
<p>Providing a systematic guide to the current state of knowledge on tourism and hospitality education and its future direction this is essential reading for students, researchers and academics in Tourism, Hospitality, Events, Recreation and Leisure Studies.</p>
<h3>Review</h3>
<div class="a-section a-spacing-small a-padding-small">
<p><strong>&#8220;This highly authoritative text provides a very timely, reflective and forward-looking critique of tourism and hospitality education and the forces impacting its development and delivery across the world. The breadth and depth of issues included in the text provide comprehensive coverage of the subject with the international and inter-disciplinary approach adopted making it a highly useful, even essential, text for all tourism and hospitality scholars worldwide&#8221;</strong> <em>&#8211; Professor Alan Fyall, Orange County Endowed Professor of Tourism Marketing Rosen College of Hospitality Management, University of Central Florida, USA<br />
</em><br />
<strong>&#8220;The editors have assembled a well crafted, timely and authoritative collection offering rich coverage of educational provision in diverse settings. Based on philosophical principles and drawing upon a strong research base, they convey the dynamic and challenging environment which is confronting tourism and hospitality educators in the classroom and beyond.&#8221;</strong> &#8211; <em>Professor Brian King &#8211; Associate Dean (Executive Education and Partnership) and Professor, School of  Hotel and Tourism Management, The Hong Kong Polytechnic University</em></p>
<p><strong>&#8220;Comprehensive and provocative, this book is a &#8220;must read&#8221; for faculty and administrators in hospitality and tourism programs the world over.   It effectively presents the history and evolution of our programs, curricular challenges and innovations, and threats and opportunities for the future.  Without doubt, hospitality and tourism have taken their rightful place in the higher education landscape.  But, as this handbook so aptly argues, this is a landscape that is forever shifting.  It is up to us to successfully navigate these changes and successfully chart a course for the future.  Like many of the authors in this volume, I applaud the recognition that hospitality and tourism have the opportunity to shape the world for the better.  It is up to us develop the curriculum that makes this abundantly clear; one that provides our students with the opportunity to develop the knowledge, skills and values that will help this be so.  I have no doubt that this handbook will prove to be an immensely useful resource in this essential endeavour.&#8221;</strong> <em>Julia Christensen Hughes, College of Business and Economics Dean, University of Guelph</em></p>
</div>
<h3>About the Author</h3>
<div class="a-section a-spacing-small a-padding-small">
<p><strong>Dianne Dredge</strong> is Professor in the Department of Culture and Global Studies, Aalborg University, Denmark. She has 20 years experience as a tourism and environmental planner in various locations including Australia, Canada, Mexico and China. Dianne’s research focus is on tourism planning, policy and governance with a particular focus on the role of the state, relational and discursive policy development, community participation and capacity building. She also undertakes research in higher education policy, teaching and learning. Dianne won an Australian National Carrick Citation for Outstanding Contributions to Student Learning in 2007, and was Chief Investigator on the national project ‘Building a stronger future: balancing professional and liberal education ideals in tourism and hospitality education’.</p>
<p><strong>David Airey</strong> is Professor of Tourism Management at the University of Surrey. He has been involved in tourism education for 40 years. He began his academic career at Surrey, then spent time with the UK Ministry of Education and with the European Commission before returning to academia in 1993. During his time at Surrey he has been head of School and Pro-Vice Chancellor, responsible for teaching and learning. He retired from his full-time post in 2009 and now continues at Surrey on a part-time basis. He currently holds a number of visiting professorships and fellowships and is in involved in a range of projects. His research focuses on matters related to education and to tourism policy. In 2006 he received the UNWTO Ulysses Award for his services to tourism education</p>
<p><strong>Michael J. Gross</strong> is a Lecturer with the University of South Australia in Adelaide. Michael holds a Bachelor of Science in Business Administration (BSBA) with a major in Hotel and Restaurant Management from the University of Denver, Masters Degrees in Education (MPET) and Business (MBA) from Deakin University, and a PhD from the University of South Australia. He has an extensive professional background in international hospitality management with some of the world&#8217;s leading hotel firms. He currently teaches in hospitality and tourism programs at the undergraduate and postgraduate levels. His research and publishing focus are on hospitality management and tourism management areas, with particular interests in international education, development and internationalization of hospitality firms, China hospitality industry, destination marketing, destination image, lifestyle tourism, consumer involvement, and place attachment.</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full PDF E-Book Included</strong></li>
<li><strong>Good Quality PDF for Print</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>602 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-10 : </span>9780415842051</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-13 : </span>978-0415842051</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Routledge; 1st Edition (October 13, 2014)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ASIN : </span>0415842050</span></li>
</ul>
</div>
</div>
<p>The post <a href="https://easydigital.pro/products/the-routledge-handbook-of-tourism-and-hospitality-education/">The Routledge Handbook of Tourism and Hospitality Education</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Introduction to Management in the Hospitality Industry</title>
		<link>https://easydigital.pro/products/introduction-to-management-in-the-hospitality-industry/</link>
		
		<dc:creator><![CDATA[Richard]]></dc:creator>
		<pubDate>Thu, 08 Oct 2020 10:08:41 +0000</pubDate>
				<guid isPermaLink="false">https://easydigital.pro/?post_type=product&#038;p=5041</guid>

					<description><![CDATA[<h3 id="title" class="a-spacing-none a-text-normal"><span id="productTitle" class="a-size-extra-large">Introduction to Management in the Hospitality Industry </span><span id="productSubtitle" class="a-size-large a-color-secondary">10th Edition</span></h3>
<p>Readers seeking management careers in hospitality will enter a dynamic industry filled with opportunities. The rewards are many, but so are the challenges. Today’s hospitality managers must deal with such complex factors as globalization, terrorism threats, ecotourism, internet commerce, new business and financial models, and rapidly changing consumer demands. <b><i>Introduction to Management in the Hospitality Industry, Tenth Edition</i></b> gives readers the industry know-how and the management skills needed to thrive in all aspects of the field, from food service to lodging to tourism. The <b><i>Tenth Edition</i></b> of <b><i>Introduction to Management in the Hospitality Industry</i></b> features both historical perspectives and discussions of new trends in a variety of sectors. This book has the most thorough coverage of the hospitality industry, covering foodservice, lodging, and travel and tourism, hospitality careers, and hospitality management. Readers will have a strong grasp of the many facets of the hospitality industry once they have utilized this textbook.</p>
<p><strong>This resource focuses on the issues critical to managers, including:</strong></p>
<ul>
<li>Planning, goal setting, and strategizing, with a modernized discussion of goal-setting, as well as an updated case history</li>
<li>Organizing staff and delegating authority, including an introduction to power and influence as well as the flattening of organizations</li>
<li>Staffing and human resource management, including employee retention and a new focus on electronic resources, such as on-line recruiting and social networking</li>
<li>Control, with information on control systems and accounting tools, as well as the realities of downsizing</li>
<li>Leadership, with important information on motivating employees, leadership and communication styles and theories, and how companies affect their communities</li>
<li>Revised and updated <i>Case Histories</i> highlighting specific real-world examples to reinforce concepts; <i>Industry Practice Notes</i> focusing on specific trends, like the "green" movement; and <i>Global Hospitality Notes</i> providing an international perspective to hospitality management through coverage of topics like "voluntourism"</li>
</ul>
<h3>About the Author</h3>
<div class="a-section a-spacing-small a-padding-small">
<p><b>CLAYTON W. BARROWS</b> is Chair and Professor of Hospitality Management in the Whittemore School of Business and Economics at the University of New Hampshire.</p>
<p><b>TOM POWERS</b> is Professor Emeritus at the School of Hospitality and Tourism Management at the University of Guelph in Ontario, Canada.</p>
<p><b>DENNIS REYNOLDS</b> is the Ivar Haglund Distinguished Professor in the School of Hospitality Business Management at Washington State University.</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full PDF E-Book Included</strong></li>
<li><strong>Good Quality PDF for Print</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>752 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-10 : </span>0470399740</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-13 : </span>978-0470399743</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Wiley; 10th Edition (February 15, 2011)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
</ul>
</div>
</div>
<p>The post <a href="https://easydigital.pro/products/introduction-to-management-in-the-hospitality-industry/">Introduction to Management in the Hospitality Industry</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h3 id="title" class="a-spacing-none a-text-normal"><span id="productTitle" class="a-size-extra-large">Introduction to Management in the Hospitality Industry </span><span id="productSubtitle" class="a-size-large a-color-secondary">10th Edition</span></h3>
<p>Readers seeking management careers in hospitality will enter a dynamic industry filled with opportunities. The rewards are many, but so are the challenges. Today’s hospitality managers must deal with such complex factors as globalization, terrorism threats, ecotourism, internet commerce, new business and financial models, and rapidly changing consumer demands. <b><i>Introduction to Management in the Hospitality Industry, Tenth Edition</i></b> gives readers the industry know-how and the management skills needed to thrive in all aspects of the field, from food service to lodging to tourism. The <b><i>Tenth Edition</i></b> of <b><i>Introduction to Management in the Hospitality Industry</i></b> features both historical perspectives and discussions of new trends in a variety of sectors. This book has the most thorough coverage of the hospitality industry, covering foodservice, lodging, and travel and tourism, hospitality careers, and hospitality management. Readers will have a strong grasp of the many facets of the hospitality industry once they have utilized this textbook.</p>
<p><strong>This resource focuses on the issues critical to managers, including:</strong></p>
<ul>
<li>Planning, goal setting, and strategizing, with a modernized discussion of goal-setting, as well as an updated case history</li>
<li>Organizing staff and delegating authority, including an introduction to power and influence as well as the flattening of organizations</li>
<li>Staffing and human resource management, including employee retention and a new focus on electronic resources, such as on-line recruiting and social networking</li>
<li>Control, with information on control systems and accounting tools, as well as the realities of downsizing</li>
<li>Leadership, with important information on motivating employees, leadership and communication styles and theories, and how companies affect their communities</li>
<li>Revised and updated <i>Case Histories</i> highlighting specific real-world examples to reinforce concepts; <i>Industry Practice Notes</i> focusing on specific trends, like the &#8220;green&#8221; movement; and <i>Global Hospitality Notes</i> providing an international perspective to hospitality management through coverage of topics like &#8220;voluntourism&#8221;</li>
</ul>
<p>Richly illustrated and written in a clear, accessible style, <b><i>Introduction to Management in the Hospitality Industry, Tenth Edition</i></b> leaves readers with a strong grasp of the many facets of the management function in the hospitality industry, allowing them to meet challenges head-on, successfully lead their organizations, and reap the many rewards within their reach.</p>
<h3>About the Author</h3>
<div class="a-section a-spacing-small a-padding-small">
<p><b>CLAYTON W. BARROWS</b> is Chair and Professor of Hospitality Management in the Whittemore School of Business and Economics at the University of New Hampshire.</p>
<p><b>TOM POWERS</b> is Professor Emeritus at the School of Hospitality and Tourism Management at the University of Guelph in Ontario, Canada.</p>
<p><b>DENNIS REYNOLDS</b> is the Ivar Haglund Distinguished Professor in the School of Hospitality Business Management at Washington State University.</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full PDF E-Book Included</strong></li>
<li><strong>Good Quality PDF for Print</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>752 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-10 : </span>0470399740</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-13 : </span>978-0470399743</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Wiley; 10th Edition (February 15, 2011)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
</ul>
</div>
</div>
<p>The post <a href="https://easydigital.pro/products/introduction-to-management-in-the-hospitality-industry/">Introduction to Management in the Hospitality Industry</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Human Resource Management for the Hospitality and Tourism Industries</title>
		<link>https://easydigital.pro/products/human-resource-management-for-the-hospitality-and-tourism-industries/</link>
		
		<dc:creator><![CDATA[Richard]]></dc:creator>
		<pubDate>Thu, 08 Oct 2020 10:00:49 +0000</pubDate>
				<guid isPermaLink="false">https://easydigital.pro/?post_type=product&#038;p=5039</guid>

					<description><![CDATA[<h3>Human Resource Management for the Hospitality and Tourism Industries</h3>
<p><b>Human Resource Management for the Hospitality and Tourism Industries</b> takes an integrated look at HRM policies and practices in the tourism and hospitality industries. Utilising existing human resource management (HRM) theory and practice, it contextualises it to the tourism and hospitality industries by looking at the specific employment practices of these industries, such as how to manage tour reps or working in the airline industry.</p>
<p>It initially sets the scene with a broad review of the evidence of HRM practice within the tourism and hospitality industries. Having identified the broader picture, the text then begin to focus much more explicitly on a variety of HR policies and practices such as:<br />
. Recruitment and selection: the effects of ICT, skills required specific for the industry and the nature of advertising<br />
. Legislation and equal opportunities: illegal discrimination and managing diversity<br />
. Staff health and welfare: violence in the workplace, working time directives, smoking and alcohol and drug misuse<br />
. Remuneration strategies in the industry: the 'cafeteria award' approach, minimum wage and tipping</p>
<p><b>Human Resource Management for the Hospitality and Tourism Industries</b> will be illustrated throughout with both examples of best practice for prescriptive teaching and discussion, and international case studies to exercise problem solving techniques and contextualise learning. It incorporates a user friendly layout and includes pedagogic features such as: chapter outlines and objectives, HRM in practice - boxed examples, reflective review questions, web links' discussion questions and further reading.</p>
<p>Accompanying the text are online supplementary lecturer materials including downloadable figures from the book, PowerPoint slides, further cases and extra exercises and points for discussion.</p>
<p>* An integrated look at HRM policies and practices in the tourism and hospitality industries<br />
* A comprehensive contextualisation of the nature of the industries, the dynamics of service quality and the variety of HR policies and practices, including a realistic treatment of training, labour markets, employee relations and remuneration<br />
* International examples showcase good practice in a variety of organisations, such as Prêt a Manger, Marriott and South West Airlines, as well as a number of examples of good practice in SMEs</p>
<h3>About the Author</h3>
<div class="a-section a-spacing-small a-padding-small">
<p><strong>Dennis Nickson</strong> is Professor and Head of Department of HRM, University of Strathclyde Business School</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full PDF E-Book Included</strong></li>
<li><strong>Good Quality PDF for Print</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>320 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-10 : </span>0750665726</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-13 : </span>978-0750665728</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Butterworth-Heinemann; 1st Edition (March 1, 2007)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
</ul>
</div>
</div>
<p>The post <a href="https://easydigital.pro/products/human-resource-management-for-the-hospitality-and-tourism-industries/">Human Resource Management for the Hospitality and Tourism Industries</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h3>Human Resource Management for the Hospitality and Tourism Industries</h3>
<p><b>Human Resource Management for the Hospitality and Tourism Industries</b> takes an integrated look at HRM policies and practices in the tourism and hospitality industries. Utilising existing human resource management (HRM) theory and practice, it contextualises it to the tourism and hospitality industries by looking at the specific employment practices of these industries, such as how to manage tour reps or working in the airline industry.</p>
<p>It initially sets the scene with a broad review of the evidence of HRM practice within the tourism and hospitality industries. Having identified the broader picture, the text then begin to focus much more explicitly on a variety of HR policies and practices such as:<br />
. Recruitment and selection: the effects of ICT, skills required specific for the industry and the nature of advertising<br />
. Legislation and equal opportunities: illegal discrimination and managing diversity<br />
. Staff health and welfare: violence in the workplace, working time directives, smoking and alcohol and drug misuse<br />
. Remuneration strategies in the industry: the &#8216;cafeteria award&#8217; approach, minimum wage and tipping</p>
<p><b>Human Resource Management for the Hospitality and Tourism Industries</b> will be illustrated throughout with both examples of best practice for prescriptive teaching and discussion, and international case studies to exercise problem solving techniques and contextualise learning. It incorporates a user friendly layout and includes pedagogic features such as: chapter outlines and objectives, HRM in practice &#8211; boxed examples, reflective review questions, web links&#8217; discussion questions and further reading.</p>
<p>Accompanying the text are online supplementary lecturer materials including downloadable figures from the book, PowerPoint slides, further cases and extra exercises and points for discussion.</p>
<p>* An integrated look at HRM policies and practices in the tourism and hospitality industries<br />
* A comprehensive contextualisation of the nature of the industries, the dynamics of service quality and the variety of HR policies and practices, including a realistic treatment of training, labour markets, employee relations and remuneration<br />
* International examples showcase good practice in a variety of organisations, such as Prêt a Manger, Marriott and South West Airlines, as well as a number of examples of good practice in SMEs</p>
<h3>About the Author</h3>
<div class="a-section a-spacing-small a-padding-small">
<p><strong>Dennis Nickson</strong> is Professor and Head of Department of HRM, University of Strathclyde Business School</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full PDF E-Book Included</strong></li>
<li><strong>Good Quality PDF for Print</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>320 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-10 : </span>0750665726</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-13 : </span>978-0750665728</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Butterworth-Heinemann; 1st Edition (March 1, 2007)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
</ul>
</div>
</div>
<p>The post <a href="https://easydigital.pro/products/human-resource-management-for-the-hospitality-and-tourism-industries/">Human Resource Management for the Hospitality and Tourism Industries</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Developing Hospitality Properties and Facilities</title>
		<link>https://easydigital.pro/products/developing-hospitality-properties-and-facilities/</link>
		
		<dc:creator><![CDATA[Richard]]></dc:creator>
		<pubDate>Thu, 08 Oct 2020 09:49:38 +0000</pubDate>
				<guid isPermaLink="false">https://easydigital.pro/?post_type=product&#038;p=5037</guid>

					<description><![CDATA[<h3 id="title" class="a-spacing-none a-text-normal"><span id="productTitle" class="a-size-extra-large">Developing Hospitality Properties and Facilities, Second Edition</span></h3>
<p><b>Developing Hospitality Properties and Facilities</b> sets out some of the key issues in developing hospitality properties from the hospitality manager's perspective. From the original concept, through each part of the process, it provides an essential guide for students and professionals on how to manage hospitality facilities to their best effect, using a model-based insight into the process in an informed, but non-technical way.</p>
<p>Now in its second edition, this successful text has been updated with new international case studies from companies such as MyTravel, Disneyland Paris Hotel, Elysium Beach Resort Cyprus and many others. It also includes new chapters from well-known authors. With contributions from both academics and practitioners, this book looks at design, building issues, operational relationships, and therefore provides the hospitality manager with insight into how these areas work and what they need to know in order to get the best out of them.</p>
<p>* The only text that bridges the gap between generic and applied texts for students and practitioners in hospitality and tourism<br />
* Updated with international case studies such as Disneyland Paris, Radisson SAS, Brussels and Elysium Beach Resort, Cyprus<br />
* New contributions from acclaimed authors and figures in the industry, such as Richard Penner and Jan de Roos, Cornell University, USA</p>
<h3>Review</h3>
<div class="a-section a-spacing-small a-padding-small">Praise for the previous edition:<br />
"I commend this book to you as a really good read."<br />
David M C Michels, Chief Executive, Hilton International"This book.. will add significantly to the body of knowledge available to students and practitioners alike"<br />
David Wood, Chief Executive, Hotel and Catering International Management Association (HCIMA)</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full PDF E-Book Included</strong></li>
<li><strong>Good Quality PDF for Print</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>352 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-10 : </span>9.78075E+12</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-13 : </span>978-0750659826</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Butterworth-Heinemann; 2nd Edition (July 21, 2004)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ASIN : </span>0750659823</span></li>
</ul>
</div>
</div>
<p>The post <a href="https://easydigital.pro/products/developing-hospitality-properties-and-facilities/">Developing Hospitality Properties and Facilities</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h3 id="title" class="a-spacing-none a-text-normal"><span id="productTitle" class="a-size-extra-large">Developing Hospitality Properties and Facilities, Second Edition</span></h3>
<p><b>Developing Hospitality Properties and Facilities</b> sets out some of the key issues in developing hospitality properties from the hospitality manager&#8217;s perspective. From the original concept, through each part of the process, it provides an essential guide for students and professionals on how to manage hospitality facilities to their best effect, using a model-based insight into the process in an informed, but non-technical way.</p>
<p>Now in its second edition, this successful text has been updated with new international case studies from companies such as MyTravel, Disneyland Paris Hotel, Elysium Beach Resort Cyprus and many others. It also includes new chapters from well-known authors. With contributions from both academics and practitioners, this book looks at design, building issues, operational relationships, and therefore provides the hospitality manager with insight into how these areas work and what they need to know in order to get the best out of them.</p>
<p>* The only text that bridges the gap between generic and applied texts for students and practitioners in hospitality and tourism<br />
* Updated with international case studies such as Disneyland Paris, Radisson SAS, Brussels and Elysium Beach Resort, Cyprus<br />
* New contributions from acclaimed authors and figures in the industry, such as Richard Penner and Jan de Roos, Cornell University, USA</p>
<h3>Review</h3>
<div class="a-section a-spacing-small a-padding-small">Praise for the previous edition:<br />
&#8220;I commend this book to you as a really good read.&#8221;<br />
David M C Michels, Chief Executive, Hilton International&#8221;This book.. will add significantly to the body of knowledge available to students and practitioners alike&#8221;<br />
David Wood, Chief Executive, Hotel and Catering International Management Association (HCIMA)</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full PDF E-Book Included</strong></li>
<li><strong>Good Quality PDF for Print</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>352 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-10 : </span>9.78075E+12</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-13 : </span>978-0750659826</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Butterworth-Heinemann; 2nd Edition (July 21, 2004)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ASIN : </span>0750659823</span></li>
</ul>
</div>
</div>
<p>The post <a href="https://easydigital.pro/products/developing-hospitality-properties-and-facilities/">Developing Hospitality Properties and Facilities</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Food Safety in the Hospitality Industry</title>
		<link>https://easydigital.pro/products/food-safety-in-the-hospitality-industry/</link>
		
		<dc:creator><![CDATA[Richard]]></dc:creator>
		<pubDate>Wed, 07 Oct 2020 16:20:21 +0000</pubDate>
				<guid isPermaLink="false">https://easydigital.pro/?post_type=product&#038;p=4994</guid>

					<description><![CDATA[<h3 id="title" class="a-spacing-none a-text-normal"><span id="productTitle" class="a-size-extra-large">Food Safety in the Hospitality Industry</span></h3>
<p>Food Safety in the Hospitality Industry is a user-friendly guide to current food safety and hygiene legislation and is vital reading for all those involved in food handling and preparation.</p>
<p><strong>Using frequent practical examples, the text outlines and explains what you need to know about the following areas:</strong></p>
<ul>
<li>The key legislation and legal background in easy-to-follow terms - includes a comparison of the UK and European Union.</li>
<li>Safe food handling in practice - an easy reference source for all areas of a catering operation, including food service and labelling, storage and temperature controls and health and safety.</li>
<li>The application of food safety policies in business - practical guidance on food hazard analysis, including planning, implementation, control and measurement.</li>
</ul>
<p>Ideal reading for the core food safety component of hospitality management and catering degrees, the text is also a useful reference for industry practitioners who need to be up to speed on the legal requirements and best practice for maintaining safety and hygiene in the workplace.</p>
<p>Provides a framework around which all sectors of industry can build a food hygiene system<br />
Covers the essential legal requirements and background<br />
A practical, comprehensive breakdown of safe food handling practices and application of food safety policies</p>
<h3>Review</h3>
<div class="a-section a-spacing-small a-padding-small">"The book has a crystal clear, logical structure, specific and tangible links between chapters and has sound balance and relevance."<br />
Cailein Gillespie, Lecturer in Hotel and Hospitality Management, The Scottish Hotel School, University of Strathclyde</div>
<div class="a-section a-spacing-small a-padding-small">
<h3>About the Author</h3>
<p><b>Tim Knowles</b> is an artist living in Bristol. His work is exhibited widely in the UK and internationally and he has been commissioned to present temporary works and events in major cities around the world.</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full PDF E-Book Included</strong></li>
<li><strong>Good Quality PDF for Print</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>339 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-10 : </span>0750653493</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-13 : </span>978-0750653497</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Butterworth-Heinemann; 1st Edition (June 19, 2002)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
</ul>
</div>
</div>
<p>The post <a href="https://easydigital.pro/products/food-safety-in-the-hospitality-industry/">Food Safety in the Hospitality Industry</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h3 id="title" class="a-spacing-none a-text-normal"><span id="productTitle" class="a-size-extra-large">Food Safety in the Hospitality Industry</span></h3>
<p>Food Safety in the Hospitality Industry is a user-friendly guide to current food safety and hygiene legislation and is vital reading for all those involved in food handling and preparation.</p>
<p><strong>Using frequent practical examples, the text outlines and explains what you need to know about the following areas:</strong></p>
<ul>
<li>The key legislation and legal background in easy-to-follow terms &#8211; includes a comparison of the UK and European Union.</li>
<li>Safe food handling in practice &#8211; an easy reference source for all areas of a catering operation, including food service and labelling, storage and temperature controls and health and safety.</li>
<li>The application of food safety policies in business &#8211; practical guidance on food hazard analysis, including planning, implementation, control and measurement.</li>
</ul>
<p>Ideal reading for the core food safety component of hospitality management and catering degrees, the text is also a useful reference for industry practitioners who need to be up to speed on the legal requirements and best practice for maintaining safety and hygiene in the workplace.</p>
<p>Provides a framework around which all sectors of industry can build a food hygiene system<br />
Covers the essential legal requirements and background<br />
A practical, comprehensive breakdown of safe food handling practices and application of food safety policies</p>
<h3>Review</h3>
<div class="a-section a-spacing-small a-padding-small">&#8220;The book has a crystal clear, logical structure, specific and tangible links between chapters and has sound balance and relevance.&#8221;<br />
Cailein Gillespie, Lecturer in Hotel and Hospitality Management, The Scottish Hotel School, University of Strathclyde</div>
<div class="a-section a-spacing-small a-padding-small">
<h3>About the Author</h3>
<p><b>Tim Knowles</b> is an artist living in Bristol. His work is exhibited widely in the UK and internationally and he has been commissioned to present temporary works and events in major cities around the world.</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full PDF E-Book Included</strong></li>
<li><strong>Good Quality PDF for Print</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>339 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-10 : </span>0750653493</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-13 : </span>978-0750653497</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Butterworth-Heinemann; 1st Edition (June 19, 2002)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
</ul>
</div>
</div>
<p>The post <a href="https://easydigital.pro/products/food-safety-in-the-hospitality-industry/">Food Safety in the Hospitality Industry</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Marketing in Food, Hospitality,Tourism and Events</title>
		<link>https://easydigital.pro/products/marketing-in-food-hospitalitytourism-and-events/</link>
		
		<dc:creator><![CDATA[Richard]]></dc:creator>
		<pubDate>Wed, 07 Oct 2020 16:08:48 +0000</pubDate>
				<guid isPermaLink="false">https://easydigital.pro/?post_type=product&#038;p=4990</guid>

					<description><![CDATA[<h3 id="title" class="a-spacing-none a-text-normal"><span id="productTitle" class="a-size-extra-large">Marketing in Food, Hospitality,Tourism and Events: A Customer Based Approach</span></h3>
<p>Targeted at second year undergraduate students through to master's level post-graduate, Marketing in Tourism, Events and Food 2nd edition takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability and power, as well as semiotics and commercial myth making, and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.</p>
<h3>About the Author</h3>
<div class="a-section a-spacing-small a-padding-small">
<p><strong>Dr Richard Tresidder</strong>, Centre for Tourism, Hospitality and Events Research, Sheffield Business School, Sheffield Hallam University, UK<strong>Dr Craig Hirst</strong>, Senior Lecturer of Food Marketing, Sheffield Business School, Sheffield Hallam University, UK</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full PDF E-Book Included</strong></li>
<li><strong>Good Quality PDF for Print</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>302 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-10 : </span>1910158313</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-13 : </span>978-1910158319</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Goodfellow Publishers; 2nd Edition (November 30, 2016)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
</ul>
</div>
</div>
<p>The post <a href="https://easydigital.pro/products/marketing-in-food-hospitalitytourism-and-events/">Marketing in Food, Hospitality,Tourism and Events</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h3 id="title" class="a-spacing-none a-text-normal"><span id="productTitle" class="a-size-extra-large">Marketing in Food, Hospitality,Tourism and Events: A Customer Based Approach</span></h3>
<p>Targeted at second year undergraduate students through to master&#8217;s level post-graduate, Marketing in Tourism, Events and Food 2nd edition takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability and power, as well as semiotics and commercial myth making, and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.</p>
<h3>About the Author</h3>
<div class="a-section a-spacing-small a-padding-small">
<p><strong>Dr Richard Tresidder</strong>, Centre for Tourism, Hospitality and Events Research, Sheffield Business School, Sheffield Hallam University, UK<strong>Dr Craig Hirst</strong>, Senior Lecturer of Food Marketing, Sheffield Business School, Sheffield Hallam University, UK</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full PDF E-Book Included</strong></li>
<li><strong>Good Quality PDF for Print</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>302 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-10 : </span>1910158313</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-13 : </span>978-1910158319</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Goodfellow Publishers; 2nd Edition (November 30, 2016)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
</ul>
</div>
</div>
<p>The post <a href="https://easydigital.pro/products/marketing-in-food-hospitalitytourism-and-events/">Marketing in Food, Hospitality,Tourism and Events</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Hospitality Financial Accounting</title>
		<link>https://easydigital.pro/products/hospitality-financial-accounting/</link>
		
		<dc:creator><![CDATA[Richard]]></dc:creator>
		<pubDate>Wed, 07 Oct 2020 16:00:34 +0000</pubDate>
				<guid isPermaLink="false">https://easydigital.pro/?post_type=product&#038;p=4986</guid>

					<description><![CDATA[<h3 id="title" class="a-spacing-none a-text-normal"><span id="productTitle" class="a-size-extra-large">Hospitality Financial Accounting</span></h3>
<p>As the hospitality field continues to grow and diversify, today’s hospitality professionals need to understand financial accounting at a higher level than ever before. Written by some of the most respected authors in accounting, <b><i>Hospitality Financial Accounting, Second Edition</i></b> gives a complete introduction to financial accounting principles and demonstrates how to apply them to all facets of the hospitality industry.</p>
<p>Updated with the latest developments in the accounting and hospitality fields, Hospitality Financial Accounting, Second Edition covers the basics of financial accounting and then shows readers how to analyze financial statements and deal with the daily issues they will face on the job. In this Second Edition, the authors have provided engaging new coverage and features including:</p>
<ul>
<li>A dedicated chapter on financial statement analysis</li>
<li>The PepsiCo Inc. 2006 Annual Report, which illustrates key concepts using real-world financial statements</li>
<li>New case studies covering a variety of hospitality enterprises doing business today</li>
<li>View of the hospitality industry expanded to such businesses as casinos, spas, and purveyors</li>
<li>An expanded section on ethics with real-world cases</li>
<li>New "Accounting in Action" vignettes from hospitality and online companies that support the concepts being discussed</li>
<li>Applied exercises that demonstrate the relevance of accounting to hospitality businesses</li>
<li>Appendices that discuss subsidiary ledgers and special journals</li>
</ul>
<p>Comprehensive in scope, vibrant with real-world detail, reader-friendly, and accessible, Hospitality Financial Accounting, Second Edition is a key resource for anyone preparing for a career as a hospitality professional.</p>
<h3>About the Author</h3>
<div class="a-section a-spacing-small a-padding-small">
<p><strong>Jerry J. Weygandt</strong>, Ph.D., C.P.A., is the Arthur Andersen Alumni Professor of Accounting at the University of Wisconsin–Madison.</p>
<p><strong>Donald E. Kieso</strong>, Ph.D., C.P.A., is the KPMG Emeritus Professor of Accounting at Northern Illinois University.</p>
<p><strong>Paul D. Kimmel</strong>, Ph.D., C.P.A., is an Associate Professor of Accounting at the University of Wisconsin–Milwaukee.</p>
<p><strong>Agnes L. DeFranco</strong>, Ed.D., C.H.E., is a Professor in the Conrad N. Hilton School of Hotel and Restaurant Management at the University of Houston.</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full PDF E-Book Included</strong></li>
<li><strong>Good Quality PDF for Print</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>544 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-10 : </span>0470083603</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-13 : </span>978-0470083604</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Wiley; 2nd Edition (March 3, 2008)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
</ul>
</div>
</div>
<p>The post <a href="https://easydigital.pro/products/hospitality-financial-accounting/">Hospitality Financial Accounting</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h3 id="title" class="a-spacing-none a-text-normal"><span id="productTitle" class="a-size-extra-large">Hospitality Financial Accounting</span></h3>
<p>As the hospitality field continues to grow and diversify, today’s hospitality professionals need to understand financial accounting at a higher level than ever before. Written by some of the most respected authors in accounting, <b><i>Hospitality Financial Accounting, Second Edition</i></b> gives a complete introduction to financial accounting principles and demonstrates how to apply them to all facets of the hospitality industry.</p>
<p>Updated with the latest developments in the accounting and hospitality fields, Hospitality Financial Accounting, Second Edition covers the basics of financial accounting and then shows readers how to analyze financial statements and deal with the daily issues they will face on the job. In this Second Edition, the authors have provided engaging new coverage and features including:</p>
<ul>
<li>A dedicated chapter on financial statement analysis</li>
<li>The PepsiCo Inc. 2006 Annual Report, which illustrates key concepts using real-world financial statements</li>
<li>New case studies covering a variety of hospitality enterprises doing business today</li>
<li>View of the hospitality industry expanded to such businesses as casinos, spas, and purveyors</li>
<li>An expanded section on ethics with real-world cases</li>
<li>New &#8220;Accounting in Action&#8221; vignettes from hospitality and online companies that support the concepts being discussed</li>
<li>Applied exercises that demonstrate the relevance of accounting to hospitality businesses</li>
<li>Appendices that discuss subsidiary ledgers and special journals</li>
</ul>
<p>Comprehensive in scope, vibrant with real-world detail, reader-friendly, and accessible, Hospitality Financial Accounting, Second Edition is a key resource for anyone preparing for a career as a hospitality professional.</p>
<h3>About the Author</h3>
<div class="a-section a-spacing-small a-padding-small">
<p><strong>Jerry J. Weygandt</strong>, Ph.D., C.P.A., is the Arthur Andersen Alumni Professor of Accounting at the University of Wisconsin–Madison.</p>
<p><strong>Donald E. Kieso</strong>, Ph.D., C.P.A., is the KPMG Emeritus Professor of Accounting at Northern Illinois University.</p>
<p><strong>Paul D. Kimmel</strong>, Ph.D., C.P.A., is an Associate Professor of Accounting at the University of Wisconsin–Milwaukee.</p>
<p><strong>Agnes L. DeFranco</strong>, Ed.D., C.H.E., is a Professor in the Conrad N. Hilton School of Hotel and Restaurant Management at the University of Houston.</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full PDF E-Book Included</strong></li>
<li><strong>Good Quality PDF for Print</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>544 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-10 : </span>0470083603</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-13 : </span>978-0470083604</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Wiley; 2nd Edition (March 3, 2008)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
</ul>
</div>
</div>
<p>The post <a href="https://easydigital.pro/products/hospitality-financial-accounting/">Hospitality Financial Accounting</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Human Resource Management in the Hospitality Industry</title>
		<link>https://easydigital.pro/products/human-resource-management-in-the-hospitality-industry/</link>
		
		<dc:creator><![CDATA[Richard]]></dc:creator>
		<pubDate>Wed, 07 Oct 2020 15:34:13 +0000</pubDate>
				<guid isPermaLink="false">https://easydigital.pro/?post_type=product&#038;p=4980</guid>

					<description><![CDATA[<h3>Human Resource Management in the Hospitality Industry</h3>
<p>Now in its eighth edition, <b>Human Resource Management in the Hospitality Industry: an introductory guide</b>, is fully updated with new legal information, data, statistics and examples, and includes brand new material on multi unit operations and management.</p>
<p>Taking a 'process' approach, it guides the reader through every stage from HR planning through recruitment to termination/separation, covering the following issues:</p>
<ul>
<li>Selection, appointment and induction</li>
<li>Training and management development</li>
<li>Labour turnover</li>
<li>Employee relations and employment law</li>
<li>Managing people and customer care</li>
<li>Business Ethics</li>
</ul>
<p>Written in a user friendly style, each chapter includes international examples, bulleted lists, guides to further reading and exercises to test knowledge.</p>
<ul>
<li>Practical introduction to human resource management, ideal for new students and managers in the hospitality industry</li>
<li>8th edition with updated data and new material on multi-unit operations and management</li>
<li>Increased international focus with up to date case studies and examples</li>
</ul>
<h3>Review</h3>
<div class="a-section a-spacing-small a-padding-small">"I found each chapter in this book to flow well and easy to grasp; the authors have turned a complex and intense subject based on good relationships and communications into a manageable and down-to-earth style of leadership which needs to provide motivation and initiative throughout any successful organization."<br />
- Julian Zarba, Malta Tourism Society, Malta, Europe</p>
<h3>About the Author</h3>
<div class="a-section a-spacing-small a-padding-small">
<p><strong>Michael J Boella</strong> is Faculty Fellow at University of Brighton and specialises in teaching human resource management and law. He is also actively involved in the industry as a management consultant and is editor of Croner's Catering, the reference book for the catering industry.<strong>Steven Goss-Turner</strong> is Deputy Head / Principal Lecturer of the School of Service Management at the University of Brighton. He is a graduate of Strathclyde University. Before joining the University in 1992, he spent 16 years with the then Trusthouse Forte Hotels, rising to the position of Regional Personnel and Training Director for the London and International Division. His current research and teaching is focussed on employment practices, labour turnover, and human resource strategy in multi-site hospitality companies. He is the author of a number of books and articles, including the book, "Managing People in the Hospitality Industry", published by Croner in 2002.</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full PDF E-Book Included</strong></li>
<li><strong>Good Quality PDF for Print</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>352 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-10 : </span>0750666366</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-13 : </span>978-0750666367</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Butterworth-Heinemann; 8th Edition (July 20, 2005)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
</ul>
</div>
</div>
</div>
<p>The post <a href="https://easydigital.pro/products/human-resource-management-in-the-hospitality-industry/">Human Resource Management in the Hospitality Industry</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h3>Human Resource Management in the Hospitality Industry</h3>
<p>Now in its eighth edition, <b>Human Resource Management in the Hospitality Industry: an introductory guide</b>, is fully updated with new legal information, data, statistics and examples, and includes brand new material on multi unit operations and management.</p>
<p>Taking a &#8216;process&#8217; approach, it guides the reader through every stage from HR planning through recruitment to termination/separation, covering the following issues:</p>
<ul>
<li>Selection, appointment and induction</li>
<li>Training and management development</li>
<li>Labour turnover</li>
<li>Employee relations and employment law</li>
<li>Managing people and customer care</li>
<li>Business Ethics</li>
</ul>
<p>Written in a user friendly style, each chapter includes international examples, bulleted lists, guides to further reading and exercises to test knowledge.</p>
<ul>
<li>Practical introduction to human resource management, ideal for new students and managers in the hospitality industry</li>
<li>8th edition with updated data and new material on multi-unit operations and management</li>
<li>Increased international focus with up to date case studies and examples</li>
</ul>
<h3>Review</h3>
<div class="a-section a-spacing-small a-padding-small">&#8220;I found each chapter in this book to flow well and easy to grasp; the authors have turned a complex and intense subject based on good relationships and communications into a manageable and down-to-earth style of leadership which needs to provide motivation and initiative throughout any successful organization.&#8221;<br />
&#8211; Julian Zarba, Malta Tourism Society, Malta, Europe</p>
<h3>About the Author</h3>
<div class="a-section a-spacing-small a-padding-small">
<p><strong>Michael J Boella</strong> is Faculty Fellow at University of Brighton and specialises in teaching human resource management and law. He is also actively involved in the industry as a management consultant and is editor of Croner&#8217;s Catering, the reference book for the catering industry.<strong>Steven Goss-Turner</strong> is Deputy Head / Principal Lecturer of the School of Service Management at the University of Brighton. He is a graduate of Strathclyde University. Before joining the University in 1992, he spent 16 years with the then Trusthouse Forte Hotels, rising to the position of Regional Personnel and Training Director for the London and International Division. His current research and teaching is focussed on employment practices, labour turnover, and human resource strategy in multi-site hospitality companies. He is the author of a number of books and articles, including the book, &#8220;Managing People in the Hospitality Industry&#8221;, published by Croner in 2002.</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full PDF E-Book Included</strong></li>
<li><strong>Good Quality PDF for Print</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>352 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-10 : </span>0750666366</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-13 : </span>978-0750666367</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Butterworth-Heinemann; 8th Edition (July 20, 2005)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
</ul>
</div>
</div>
</div>
<p>The post <a href="https://easydigital.pro/products/human-resource-management-in-the-hospitality-industry/">Human Resource Management in the Hospitality Industry</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Marketing for Hospitality and Tourism</title>
		<link>https://easydigital.pro/products/marketing-for-hospitality-and-tourism/</link>
		
		<dc:creator><![CDATA[Richard]]></dc:creator>
		<pubDate>Wed, 07 Oct 2020 15:14:54 +0000</pubDate>
				<guid isPermaLink="false">https://easydigital.pro/?post_type=product&#038;p=4973</guid>

					<description><![CDATA[<h3 id="title" class="a-spacing-none a-text-normal"><span id="productTitle" class="a-size-extra-large">Marketing for Hospitality and Tourism </span><span id="productSubtitle" class="a-size-large a-color-secondary">7th Edition</span></h3>
<p><b><i>Marketing for Hospitality and Tourism, 7 Editions </i></b><b>is the definitive source for hospitality marketing.</b></p>
<p>Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.</p>
<p><b>New to the Seventh Edition:</b></p>
<ul>
<li>
<div>Shows readers the importance of social media.</div>
</li>
<li>
<div>Provides a contemporary overview of destination marketing.</div>
</li>
<li>
<div>Reflects current industry trends.</div>
</li>
<li>
<div>Uses interesting industry examples to entertain and engage students.</div>
</li>
<li>
<div>Provides hands-on application assignments.</div>
</li>
<li>
<div>Supports teaching with comprehensive instructor supplements.</div>
</li>
</ul>
<h3>About the Author</h3>
<div class="a-section a-spacing-small a-padding-small">
<p><b>Philip Kotler </b>is S.C. Johnson &#38; Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master's degree at the University of Chicago and his PhD at M.l.T., both in economics. Dr. Kotler is the author of Marketing Management (Pearson), now in its fifteenth edition and the most widely used marketing textbook in graduate schools of business worldwide. He has authored dozens of other successful books and has written more than 100 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.</p>
<p><b>John T. Bowen</b> is Professor and former dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston and the Barron Hilton Distinguished Chair. Professor Bowen has presented marketing courses and seminars in Asia, Australia, Central America, Europe, and South America. Dr. Bowen is a consultant to both large and small hospitality corporations. Before becoming an academic, Professor Bowen held positions in restaurant management at both the unit and corporate level.</p>
<p><b>James C. Makens</b> is actively involved with the travel industry. He has conducted executive training for the Sheraton Corporation, Regent International Hotels, Taiwan Hotel Association, and Travelodge of Australia. He has also conducted marketing seminars for tourism ministries or travel associations in Australia, New Zealand, Canada, Indonesia, Singapore, Malaysia, and many nations of Latin America. Dr. Makens serves as a consultant and has written marketing plans for travel industry companies and tourism promotion boards. Other books he has authored or co-authored include <i>The Travel Industry</i> and the <i>Hotel Sales and Marketing Planbook</i>.</p>
<p><b>Seyhmus Baloglu </b>is professor and Harrah Distinguished Chair at the William F. Harrah College of Hotel Administration, University of Nevada Las Vegas (UNLV).  He earned a B.S. in hotel administration from Cukurova University, an M.B.A. from Hawaii Pacific University, and a Ph. D. in hospitality marketing from Virginia Tech.   Professor Baloglu has presented marketing courses and seminars in Asia, Australia, Europe, and the Caribbean.</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full PDF E-Book Included</strong></li>
<li><strong>Good Quality PDF for Print</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>688 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-10 : </span>9780134151922</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-13 : </span>978-0134151922</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Pearson; 7th Edition (April 1, 2016)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ASIN : </span>0134151925</span></li>
</ul>
</div>
</div>
<p>The post <a href="https://easydigital.pro/products/marketing-for-hospitality-and-tourism/">Marketing for Hospitality and Tourism</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h3 id="title" class="a-spacing-none a-text-normal"><span id="productTitle" class="a-size-extra-large">Marketing for Hospitality and Tourism </span><span id="productSubtitle" class="a-size-large a-color-secondary">7th Edition</span></h3>
<p><b><i>Marketing for Hospitality and Tourism, 7 Editions </i></b><b>is the definitive source for hospitality marketing.</b></p>
<p>Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.</p>
<p><b>New to the Seventh Edition:</b></p>
<ul>
<li>
<div>Shows readers the importance of social media.</div>
</li>
<li>
<div>Provides a contemporary overview of destination marketing.</div>
</li>
<li>
<div>Reflects current industry trends.</div>
</li>
<li>
<div>Uses interesting industry examples to entertain and engage students.</div>
</li>
<li>
<div>Provides hands-on application assignments.</div>
</li>
<li>
<div>Supports teaching with comprehensive instructor supplements.</div>
</li>
</ul>
<h3>About the Author</h3>
<div class="a-section a-spacing-small a-padding-small">
<p><b>Philip Kotler </b>is S.C. Johnson &amp; Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master&#8217;s degree at the University of Chicago and his PhD at M.l.T., both in economics. Dr. Kotler is the author of Marketing Management (Pearson), now in its fifteenth edition and the most widely used marketing textbook in graduate schools of business worldwide. He has authored dozens of other successful books and has written more than 100 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.</p>
<p><b>John T. Bowen</b> is Professor and former dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston and the Barron Hilton Distinguished Chair. Professor Bowen has presented marketing courses and seminars in Asia, Australia, Central America, Europe, and South America. Dr. Bowen is a consultant to both large and small hospitality corporations. Before becoming an academic, Professor Bowen held positions in restaurant management at both the unit and corporate level.</p>
<p><b>James C. Makens</b> is actively involved with the travel industry. He has conducted executive training for the Sheraton Corporation, Regent International Hotels, Taiwan Hotel Association, and Travelodge of Australia. He has also conducted marketing seminars for tourism ministries or travel associations in Australia, New Zealand, Canada, Indonesia, Singapore, Malaysia, and many nations of Latin America. Dr. Makens serves as a consultant and has written marketing plans for travel industry companies and tourism promotion boards. Other books he has authored or co-authored include <i>The Travel Industry</i> and the <i>Hotel Sales and Marketing Planbook</i>.</p>
<p><b>Seyhmus Baloglu </b>is professor and Harrah Distinguished Chair at the William F. Harrah College of Hotel Administration, University of Nevada Las Vegas (UNLV).  He earned a B.S. in hotel administration from Cukurova University, an M.B.A. from Hawaii Pacific University, and a Ph. D. in hospitality marketing from Virginia Tech.   Professor Baloglu has presented marketing courses and seminars in Asia, Australia, Europe, and the Caribbean.</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full PDF E-Book Included</strong></li>
<li><strong>Good Quality PDF for Print</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>688 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-10 : </span>9780134151922</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ISBN-13 : </span>978-0134151922</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Pearson; 7th Edition (April 1, 2016)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ASIN : </span>0134151925</span></li>
</ul>
</div>
</div>
<p>The post <a href="https://easydigital.pro/products/marketing-for-hospitality-and-tourism/">Marketing for Hospitality and Tourism</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></content:encoded>
					
		
		
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