A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated.

The time-tested secrets taught in this book include Cicero’s three-step strategy for moving an audience to action, and Honest Abe’s Shameless Trick for lowering an audience’s expectations. And it’s also replete with contemporary techniques such as politicians’ use of code language to appeal to specfic groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin’s Timing Secret, and the Yoda Technique.

Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, erudite, and truly enlightening, it not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way.

Reviews

Excellent for High School & College Courses
I have been utilizing this book for my college speech course for the last 2 years. The students sit in a circle and discuss 2 or 3 chapters (depending on the length). Since I have 30 students and there are 30 chapters, each student is assigned a chapter and are the experts on the chapter–they teach what they learned. Also, the student prepares 2 or 3 discussion questions for students to generate discussion. It is an effective way to teach. I empower them to teach each other and every day amazing things happen in the classroom. It is an enjoyable experience to walk into a classroom and have students excited to discuss the readings and participate in the class discussion readily. The book makes my teaching easy. The examples in the book allows us to have discussions on deeper topics of race, inequity, gun control, the me too movement, politics, religion and so much more. My students tell me that it is one of the only books they have actually read cover to cover. In fact, some students begin reading it again after we finish to get a deeper understanding of the material. As a college professor, I can tell you this never happens in other courses with textbooks.

About the Author

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