Implement the same principles that shaped Apple’s approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail–îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple’s unique approach to product creation, manufacturing, delivery, and customer experience.

• Offers behind-the-scenes stories from current and recent Apple insiders
• Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
• Delivers how-to lessons across design, marketing, and business strategy

Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

Reviews

First of all, this book should be titled DESIGN LIKE LUNAR: SEVEN PRINCIPLES etc. Author put “APPLE” in the tittle (or in the ads) was to attract the customer only. Trust me. Not a 2-stars just because I understand that making a book is difficult. I appreciate it.

The book does not put Apple as the center of its discussion (except for chapter 1), and it is not worth read if you are seeking for the deep insight on how Apple design its product. The core of the book is LUNAR, filled with several examples/cases from Method, OralB, SanDisk, Microsoft, Procter&gamble, Google, GAP, Apple and so on. The noise was too much. Why don’t the author limit the cases/discussion in Apple product only when describing about his 7 principles? I guess because the author does not know more than us or Walter Isc, then finally he added so much of his personal stories in LUNAR to avoid making a 50-pages book.

Was it a completely bad book? No. However, the only new insight for me was:
1) Apple cares about making the higher percentage of profit and the money could be invested to make the next great product, told by Fadell (agreed)
2) You should make a good product outside (look)-inside (software/interface) (in the Motorolla RAZR case)
3) You have to design the product for someone but not everyone (totally agree)

Other good points in this book were explained somewhere else (books etc) and I hate that author mentioned it again when making his points. For example: the purple cow in Godins book (read: make an outstanding product!) or even make a product that create emotional connections, from DUarte book ‘Resonate’ and so on. I bought this book not to read those explanation again or to have you summarize it again. I bought and read those book already.

If you want to know how LUNAR design a good product, read this book. Otherwise, spend your money somewhere else.

For those who want to know the real principles of how Apple did it, wait until Tim Cook, Schiller, or Ive authored the books (which is not going to happen). My suggestion, stick to Walter Isc book on Steve Jobs biography and any other sources freely available on internet (FORBES etc) for better information.

About the Author

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