Ken Segall Archives - EASY Digital Pro https://easydigital.pro/product-tag/ken-segall/ Download Windows Software, Mac Software, Wordpress Themes, Audiobooks, E-Books, Music, Games Tue, 01 Mar 2022 18:11:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://easydigital.pro/wp-content/uploads/2020/06/cropped-favicon-32x32.png Ken Segall Archives - EASY Digital Pro https://easydigital.pro/product-tag/ken-segall/ 32 32 Insanely Simple: The Obsession That Drives Apple’s Success https://easydigital.pro/products/insanely-simple-the-obsession-that-drives-apples-success/ Sun, 23 Aug 2020 02:11:52 +0000 https://easydigital.pro/?post_type=product&p=2644 Insanely Simple: The Obsession That Drives Apple's Success

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.

As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac.

This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.

Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

About the Author

KEN SEGALL worked closely with Steve Jobs as ad agency creative director for NeXT and apple. He was a member of the team that created apple’s legendary “Think Different” campaign, and he’s responsible for that little “i” that’s a part of apple’s most popular products. Segall has also served as agency creative director for IBM, Intel, Dell, and BMW.

Product details

  • Full Audiobook MP3 Format
  • Full PDF Book Included
  • Print Length: 256 pages
  • Publisher: Portfolio; Reprint edition (April 30, 2013)
  • Language: English
  • ISBN-10: 1591846218
  • ISBN-13: 978-1591846215

The post Insanely Simple: The Obsession That Drives Apple’s Success appeared first on EASY Digital Pro.

]]> Insanely Simple: The Obsession That Drives Apple’s Success

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.

As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac.

This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.

Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

Review

“A blueprint for running a company the Steve Jobs way . . . should be required reading for anyone interested in management and marketing.”—The Times (London)

“Gets inside Apple’s branding and marketing to explain its directness and power.”

—Financial Times

“Required reading.”

—The Observer

“Ken Segall has literally captured lightning in a bottle. Insanely Simple reveals the secret of Steve Jobs’s success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy and mediocrity, and clearly see what’s most essential—and therefore most important.”

—Steve Hayden, legendary Apple creative director, author of the “1984” Super Bowl commercial

About the Author

KEN SEGALL worked closely with Steve Jobs as ad agency creative director for NeXT and apple. He was a member of the team that created apple’s legendary “Think Different” campaign, and he’s responsible for that little “i” that’s a part of apple’s most popular products. Segall has also served as agency creative director for IBM, Intel, Dell, and BMW.

Product details

  • Full Audiobook MP3 Format
  • Full PDF Book Included
  • Print Length: 256 pages
  • Publisher: Portfolio; Reprint edition (April 30, 2013)
  • Language: English
  • ISBN-10: 1591846218
  • ISBN-13: 978-1591846215

The post Insanely Simple: The Obsession That Drives Apple’s Success appeared first on EASY Digital Pro.

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