'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry.

Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques.

Using industry based case studies and examples 'Understanding the Hospitality Consumer' :

• Introduces and explores the role of consumer behaviour theory in the context of hospitality management
• Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today
• Examines the value of consumer behaviour research as applied to the contemporary hospitality industry
• Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer

The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.

A unique perspective on the hospitality consumer
Discusses the development of marketing strategies which take account of postmodern trends of consumption
Includes general industry-wide case studies, as well as specific studies of such companies as Airtours, Scottish & Newcastle, Disney and McDonalds

Review

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This textbook describes the relevance of economics to the tourism and leisure industries, helping you to pass an economics module as part of a tourism, recreation or sport management degree.

It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using topical examples to give the theory real-world context. The author explains the impact of the global economic crisis and the importance of understanding what has happened over the course of previous economic business cycles to prepare for what may happen in the future. Contrasting evidence is put forward to provide a sense of the dynamics of world economies.

• A student-friendly layout in a clear and logical order, with each chapter opening with learning outcomes and a visual map showing you how the various topics relate to each other
• End of chapter summaries and multiple choice questions that will ensure you gain a full understanding of key concepts
• A truly international focus, using examples from Brazil, China, India and Japan, as well as Europe, North America and Australia

About the Author

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