Martin Lindstrom Archives - EASY Digital Pro

Buyology: Truth and Lies About Why We Buy

Richard — Sun, 18 Oct 2020 06:08:39 +0000

Buyology: Truth and Lies About Why We Buy

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:

• Does sex actually sell?
• Does subliminal advertising still surround us?
• Can “cool” brands trigger our mating instincts?
• Can our other senses—smell, touch, and sound—be aroused when we see a product?

Buyology is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced—or turned off—by marketers’ relentless attempts to win our loyalty, our money, and our minds.

Review

“A page-turner”—Newsweek

” Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning.” —Fast Company

“Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” —The Washington Post

“Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind”—The Sunday Times (UK)

“Shatters conventional wisdom”—CNBC

“Brings together a great many strands of research to build a fascinating case. The writing is snappy and the book’s a page turner”—BBC Focus Magazine

“Lindstrom’s research should be of interest to any company launching a new product or brand.”—USA Today“When someone tells you that a book is a “page-turner,” you probably think of the latest top-list best-seller. Now you’ll think of Buyology….Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. “Buyology” is definitely money well-spent.”—The Eagle Tribune

“An entertaining and informative tome”—The Seattle Examiner

“Why do rational people act irrationally? Written like a fast paced detective novel, Buyology unveils what neuromarketers know about our decision making so we can buy and sell more insightfully.”—Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of YOU -The Owner’s Manual

“Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.”—Guy Kawasaki, Author of The Art of the Start

“Martin Lindstrom is one of branding’s most original thinkers”—Robert A. Eckert, CEO & Chairman, Mattel, Inc.

“Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.”—Ori Brafman, bestselling author of Sway

“Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.”
—Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

“A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!”—Andrew Robertson, CEO & President, BBDO Worldwide

About the Author

MARTIN LINDSTROM was voted by Time Magazine as one of the world’s most influential people of 2009 for this work on neuromarketing. As one of the world’s most respected marketing gurus with a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald’s Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in The Washington Post, USA TODAY, Fast Company, and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.

Product details

Full Audiobook MP3 Program
Full PDF E-Book Included
Print Length : 272 pages
ISBN-10 : 0385523890
ISBN-13 : 978-0385523899
Publisher : Currency; Reprint Edition (February 2, 2010)
Language: : English

The post Buyology: Truth and Lies About Why We Buy appeared first on EASY Digital Pro.

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Richard — Sat, 17 Oct 2020 08:59:01 +0000

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

Picking up from where Vance Packard’s bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:

• New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
• Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
• How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
• The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction – it can be harder to shake than addictions to drugs and alcohol).
• How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.
• How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.
• What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
• And much, much more.
This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

Review

“I’ve only read two business books from cover to cover in the last five years: Buyology and Brandwashed. It is no coincidence that Martin Lindstrom is the author of both of those books. Brandwashed is smart, thought-provoking, and laugh out loud funny.”
-Steven Levitt, Professor of Economics at the University of Chicago and bestselling author of Freakonomics-“If you buy products, you need to read this book. It’s really that simple.”
– Tom Rath, New York Times Bestselling author of StrengthFinder 2.0 and How Full is Your Bucket“If you want to learn to cut through marketers’ phoney health and wellness claims and make smarter decisions – about both your body and your money – you need to read this eye-opening book.”
–Dr Oz, bestselling author of YOU: The Owner’s Manual health series.

“Parents of small children who read this book will cringe (while lunging for the power button on the computer). Savvy marketers will take notes.”
-Fortune

“A fascinating read. …Given just how marketing-saturated our culture has gotten, Lindstrom’s book argues convincingly that no one should view himself or herself as a rational actor. It’s worth thinking about the next time you walk out of Best Buy in a daze, having no idea what the heck you just spent $600 on.
-The Boston Globe.

“I am fascinated and empowered by Martin’s work, both as a business woman and as an individual consumer trying to buy smarter! Martin has changed the way I view brands and consumer behaviors. Very enlightening!”
-Tyra Banks

“A crucial bridge between the unconscious mind, the brand that’s marketing to you, and the impulse to buy…it’s a wake-up call that you can’t afford to ignore!”
— Jean Chatzky, bestselling author of Money 911, Financial Editor NBC Today

“I can’t think of a better tour guide to take us into the black box that is brand marketing. I’ll never look at my favorite brands the same way again!”
– Bill Tancer, bestselling author of Click: What Millions do Online and Why it Matters.

“Martin Lindstrom makes the point that marketing today is about connecting with the consumers emotionally in order for them to participate in the brand. Surely he received some of his inspiration from Priceline.com and “the negotiator.” I found his book insightful and informative.”
— William Shatner

About the Author

MARTIN LINDSTROM was voted one of the World’s 100 Most Influential people of 2009 by Time magazine. Among the globe’s foremost marketers–now turned consumer advocate–Lindstrom has advised top executives at companies such as McDonald’s Corporation, Procter & Gamble, and Microsoft. His book, Buyology, was a New York Times and Wall Street Journal bestseller and voted “Pick of the Year” by USA Today. He is also chairman and co-founder of Buyology Inc.

Product details

Full Audiobook MP3 Format
Full PDF E-Book Included
Print Length : 304 pages
ISBN-10 : 0385531737
ISBN-13 : 978-0385531733
Publisher : Currency; First edition (September 20, 2011)
Language: : English

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