Successful marketing is holistic: it considers every channel, from email to search to social media. It is also focused: on the business’s core values, customers, and goals. What keeps all these moving parts in check? An effective strategy. Learn how to build an integrated online marketing plan for your organization, in this course with marketing expert Matt Bailey.

Discover why a successful business strategy starts with you, namely your narrative and your value. Learn how to define your target customers, and understand where their needs and your business goals align. Find out how to evaluate the best channel for your message, whether it’s Facebook, Twitter, Instagram, LinkedIn, or Pinterest. See how to develop a calendar for putting the right content in front of the right people at the right time. Plan for success by researching SEO, trending topics, annual content, and seize-the-day opportunities. Plus, learn how to think like a publisher; integrate content marketing into lead generation; and measure, model, and review your success.

Topics include:

• Defining who you are
• Creating your value statement
• Identifying your customers
• Measuring lifetime value and loyalty
• Researching customers
• Defining marketing goals
• Creating a long-term content calendar
• Curating content
• Measuring and modifying your plan

About the Author

Matt Bailey is a best-selling author, marketing expert, trainer, and speaker.

Matt resides in the heart of the “Hall of Fame City” (also known as Canton, Ohio). Aiming to carry on his city’s legacy, he’s developed marketing expertise and technical know-how that’s helped him become a leader in his field.

Matt is the digital marketing instructor for the Direct Marketing Association, a member of the digital marketing faculty for Simplilearn, an instructor at LinkedIn Learning, and an instructor for the Online Marketing Certified Professional (OMCP) program.

Matt Bailey has taught Google employees how to use Google Analytics, Experian how to present data, and digital marketing workshops at Microsoft, Disney, Proctor & Gamble, and IBM.

Matt’s claim to fame doesn’t stop there. He’s worked with a vast and widely known clientele, including HP, ESPN, IBM, Travel Weekly, Orange telecom, Apple Vacations, and countless more. He keynotes conferences and provides in-house training for companies all over the globe.

According to the Data & Marketing Association (DMA)—formerly, the Direct Marketing Association—”No one else has approached the plain-English demystification of building an effective online presence as cost-effectively and time-effectively as has Matt.”

He’s the author of Internet Marketing: An Hour a Day (2011 ), Wired to be Wowed (2015), and his newest title, Teach New Dogs Old Tricks! (2017).

When he isn’t immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four girls). Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of Joe—especially while reading.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Advanced
• Video Duration: 2h 18m
• Instructor: Matt Bailey

The post Building an Integrated Online Marketing Plan appeared first on EASY Digital Pro.

Keywords are the crucial foundation for online marketing efforts, and in this course, author Matt Bailey shows how you best structure search engine optimization and pay-per-click plans around the insights you glean from keyword research. He helps you explore the sources for keywords and build a keyword list with research and management tools like Raven Tools, Moz, SEMrush, and Wordtracker. He shows you how to filter and interpret keyword data, observe trends, and better understand the intent of the searcher, and how to develop an informed strategy and implement keywords throughout your site for maximum searchability. Matt also covers how to apply your keyword insights to Google AdWords campaigns and measure the results of your SEO and AdWords efforts.

Topics include:

• Understanding how keywords work
• Using long-tail keywords, phrase patterns, and plurals
• Organizing keyword data with a keyword spreadsheet
• Interpreting data and discovering searcher intent
• Measuring keyword competitiveness and brand impact
• Examining keyword demand and keyword trends
• Applying keywords to your website for maximum searchability
• Creating effective PPC ads based on keywords
• Understanding PPC bidding strategies to avoid costly mistakes
• Measuring results so you can further prioritize marketing efforts

About the Author

Matt Bailey is a best-selling author, marketing expert, trainer, and speaker.

Matt resides in the heart of the “Hall of Fame City” (also known as Canton, Ohio). Aiming to carry on his city’s legacy, he’s developed marketing expertise and technical know-how that’s helped him become a leader in his field.

Matt is the digital marketing instructor for the Direct Marketing Association, a member of the digital marketing faculty for Simplilearn, an instructor at LinkedIn Learning, and an instructor for the Online Marketing Certified Professional (OMCP) program.

Matt Bailey has taught Google employees how to use Google Analytics, Experian how to present data, and digital marketing workshops at Microsoft, Disney, Proctor & Gamble, and IBM.

Matt’s claim to fame doesn’t stop there. He’s worked with a vast and widely known clientele, including HP, ESPN, IBM, Travel Weekly, Orange telecom, Apple Vacations, and countless more. He keynotes conferences and provides in-house training for companies all over the globe.

According to the Data & Marketing Association (DMA)—formerly, the Direct Marketing Association—”No one else has approached the plain-English demystification of building an effective online presence as cost-effectively and time-effectively as has Matt.”

He’s the author of Internet Marketing: An Hour a Day (2011 ), Wired to be Wowed (2015), and his newest title, Teach New Dogs Old Tricks! (2017).

When he isn’t immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four girls). Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of Joe—especially while reading.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Intermediate
• Video Duration: 4h 21m
• Instructor: Matt Bailey

The post SEO: Keyword Strategy (2014) appeared first on EASY Digital Pro.

Video is a powerful, engaging, and entertaining way to connect with consumers that has a potentially huge return on investment. It’s easy to access on any platform, and increasingly easy to create. Digital marketing expert Matt Bailey walks through the important elements of a successful strategy for using video to sell products, create a channel for advertising revenue, or cultivate an audience. Discover how to use keywords to make videos more searchable, market more effectively to increase viewership and retention, and apply analytics to improve marketing. Matt explores a complete framework for planning, design, and branding of online video.

Topics include:

• The power of video marketing
• Video in the sales cycle
• Video keyword research
• Optimizing video for rankings
• Subtitles and closed captioning
• Creating a video optimization plan
• Custom thumbnails
• Analytics and measurement
• Audience retention
• Demographics and traffic sources
• Interaction reports

About the Author

Matt Bailey is a best-selling author, marketing expert, trainer, and speaker.

Matt resides in the heart of the “Hall of Fame City” (also known as Canton, Ohio). Aiming to carry on his city’s legacy, he’s developed marketing expertise and technical know-how that’s helped him become a leader in his field.

Matt is the digital marketing instructor for the Direct Marketing Association, a member of the digital marketing faculty for Simplilearn, an instructor at LinkedIn Learning, and an instructor for the Online Marketing Certified Professional (OMCP) program.

Matt Bailey has taught Google employees how to use Google Analytics, Experian how to present data, and digital marketing workshops at Microsoft, Disney, Proctor & Gamble, and IBM.

Matt’s claim to fame doesn’t stop there. He’s worked with a vast and widely known clientele, including HP, ESPN, IBM, Travel Weekly, Orange telecom, Apple Vacations, and countless more. He keynotes conferences and provides in-house training for companies all over the globe.

According to the Data & Marketing Association (DMA)—formerly, the Direct Marketing Association—”No one else has approached the plain-English demystification of building an effective online presence as cost-effectively and time-effectively as has Matt.”

He’s the author of Internet Marketing: An Hour a Day (2011 ), Wired to be Wowed (2015), and his newest title, Teach New Dogs Old Tricks! (2017).

When he isn’t immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four girls). Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of Joe—especially while reading.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Intermediate
• Video Duration: 1h 7m
• Instructor: Matt Bailey

The post SEO: Videos appeared first on EASY Digital Pro.

Formulating a keyword strategy is one of the most important activities in marketing. Properly optimizing a website and strategically using keywords can yield visitors for years. Digital marketing expert Matt Bailey begins with the basics, covering what keywords are and what they do. Next, learn about how to find and analyze the right keywords for your business and implement them into different channels. Matt covers all the important components of choosing keywords including how to determine customer intent, identify trends, develop analytics, utilize negative keywords, and focus on what works. Finally, learn about how to measure the results, understand rankings, and establish priorities.

Topics include:

• What are keywords?
• Why are keywords important?
• Starting keyword research
• Creating a starter set
• Analyzing keyword patterns
• Reading search engine results pages (SERP)
• Mapping keywords across the customer lifecycle
• Appling keywords to optimize your website
• Choosing keywords for voice search
• Build your quality score with themes
• Apply keywords to optimize your marketing

About the Author

Matt Bailey is a best-selling author, marketing expert, trainer, and speaker.

Matt resides in the heart of the “Hall of Fame City” (also known as Canton, Ohio). Aiming to carry on his city’s legacy, he’s developed marketing expertise and technical know-how that’s helped him become a leader in his field.

Matt is the digital marketing instructor for the Direct Marketing Association, a member of the digital marketing faculty for Simplilearn, an instructor at LinkedIn Learning, and an instructor for the Online Marketing Certified Professional (OMCP) program.

Matt Bailey has taught Google employees how to use Google Analytics, Experian how to present data, and digital marketing workshops at Microsoft, Disney, Proctor & Gamble, and IBM.

Matt’s claim to fame doesn’t stop there. He’s worked with a vast and widely known clientele, including HP, ESPN, IBM, Travel Weekly, Orange telecom, Apple Vacations, and countless more. He keynotes conferences and provides in-house training for companies all over the globe.

According to the Data & Marketing Association (DMA)—formerly, the Direct Marketing Association—”No one else has approached the plain-English demystification of building an effective online presence as cost-effectively and time-effectively as has Matt.”

He’s the author of Internet Marketing: An Hour a Day (2011 ), Wired to be Wowed (2015), and his newest title, Teach New Dogs Old Tricks! (2017).

When he isn’t immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four girls). Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of Joe—especially while reading.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Intermediate
• Video Duration: 1h 36m
• Instructor: Matt Bailey

The post SEO: Keyword Strategy appeared first on EASY Digital Pro.