Why choose Twitter advertising to market your business online? Twitter can help you target audiences by demographic, keyword, username, or interest and build brand awareness in real time. It's a perfect platform for small business and those new to online advertising—but it's used by businesses of all shapes and sizes. This course shows how to use Twitter for advertising, starting with an explanation of Twitter ad types and targeting options. Social media strategist Megan Adams then shows how to set up an advertising account, define your audience, and create campaigns around specific goals: gaining followers, driving traffic to a webpage, collecting leads, promoting an app, and more. Along the way, find out how to set up bids and budgets, manage tweets, and review campaign reports.

Topics include:

• Twitter ad campaign types
• Defining and targeting your audience
• Setting up your account
• Basic targeting methods
• Advanced targeting methods
• Bidding on Twitter ads
• Creating an ad campaign
• Managing media and content
• Reviewing Twitter analytics

About the Author

Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business. Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing! With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business's brand out in front and resonating with its core audience.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Beginner
• Video Duration: 1h 27m
• Instructor: Megan Adams

The post Twitter Marketing Advertising appeared first on EASY Digital Pro.

Learn how to use social media to promote your business. Discover how to create Facebook and Twitter profiles that engage customers and build great buzz for your brand. In this LinkedIn Learning course, marketing expert Megan Adams shows how to craft, execute, measure, and optimize a winning social media marketing strategy. Learn how Facebook differs from Twitter, and how to adjust your strategy to succeed on both platforms. Megan then shows how to build out your profiles and write engaging, high-quality content that interests your target audience. She explains the unique features of each platform, such as hashtags and rich media, and discusses how to maximize your reach by attracting more followers and fans. Finally, Megan shows you how to measure the results of your efforts to see how well your posts and tweets are performing, and provides some simple guidelines for engaging with followers online.

Topics include:

• Recall the option that ensures the best chance of followers interacting with your tweet.
• Determine the most effective way to add images and videos to tweets.
• Recognize the main cause of new Twitter accounts failing to gain followers.
• Explain the benefits of using Facebook to build brand awareness and relationships.
• Identify the general rule regarding the amount of characters in a post.
• Explore the correct steps for adding images to a post.

About the Author

Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business. Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing! With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business's brand out in front and resonating with its core audience.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Beginner
• Video Duration: 1h 16m
• Instructor: Megan Adams

The post Social Media Marketing with Facebook and Twitter appeared first on EASY Digital Pro.

Online communities are the quickest way to find new customers and reach like-minded people. With platforms such as WordPress, Facebook, or Twitter, it's easier than ever to create an online community of your own. But it's important to know how to engage visitors in the right way. Your online audience can be your best advocates—and help you attract more fans and followers. In this course, Megan Adams explores how to turn an online audience into a true community. She walks you through strategies for the most popular social media tools, like Facebook and Instagram, as well as how to identify and work with influencers to gain followers and grow your community. Plus, get tips on creating and sharing content that keeps your audience engaged.

Instructor

Megan Adams

Digital Marketing Consultant & Instructor at LinkedIn Learning | Over 250k Online Course Learners!
Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business.

Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing!

With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business's brand out in front and resonating with its core audience.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Instructor: Megan Adams

The post Social Media Marketing: Managing Online Communities appeared first on EASY Digital Pro.

There are millions of Pinterest users out there who use the social media platform to share their creative passions. In this course, learn how to leverage Pinterest to engage with this audience. Social media strategist Megan Adams explains how to add Pinterest to your organization's social media marketing strategy, and shares the best practices for promoting pins and measuring your results. She takes you through Pinterest for Business features like Rich Pins, explains how to set up your business Pinterest account, and shows how to set up boards and create Pins strategically. Plus, Megan explains how to build an ad campaign, create an audience, and measure analytics.

Topics include:

• Define the most important element in a pin.
• Describe the Rich Pins Validator service.
• Explain how to add Pinterest to your website.
• Summarize how to set up boards strategically.
• Name some of the marketing tools you can use with Pinterest.
• Differentiate among the different types of audiences.

About the Author

Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business. Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing! With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business's brand out in front and resonating with its core audience.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Intermediate
• Video Duration: 2h 38m
• Instructor: Megan Adams

The post Marketing on Pinterest 2019 appeared first on EASY Digital Pro.

Many digital marketers consider email marketing to be an essential component of their company's marketing mix. To get your desired return on investment—and to ensure your company maintains a positive reputation—you have to do it right. In this course you can learn how to craft an email marketing campaign that works. Professional marketer and marketing trainer Megan Adams offers tips on building your email lists, choosing themes, creating effective messaging, building newsletters, and analyzing and optimizing your campaigns. The course features MailChimp, but the strategies apply to any email marketing service provider. By the end, you'll have a new tool to drive traffic to your website, engage new audiences, and grow your business.

Instructor

Megan Adams

Digital Marketing Consultant & Instructor at LinkedIn Learning | Over 250k Online Course Learners!
Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business. Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing! With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business's brand out in front and resonating with its core audience.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Instructor: Megan Adams

The post Email and Newsletter Marketing Foundations appeared first on EASY Digital Pro.

Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand. This course helps you get started in Facebook advertising—while avoiding some of the platform’s main pitfalls. Megan Adams is a Facebook advertising expert that will help you craft campaigns that make sense, starting with a strategy that clearly aligns with your business goals. She shows how to write your ads, plan your budget, and boost your posts, and leverage the most powerful Facebook tools, like Ads Manager and Analytics. By the end, you’ll be armed with knowledge to use Facebook Ads to its greatest potential, creating campaigns that deliver engaging campaigns to the right audiences and drive business back to your brand.

The post Advertising on Facebook appeared first on EASY Digital Pro.