• Write a winning proposal.
• Prepare cash fl ow and profit and loss forecasts.
• Get backers to invest.

You need a sound business plan to start a business or raise money to expand an existing one. For over 30 years, How to Write a Business Plan has helped fledgling entrepreneurs―from small service businesses and retailers to large manufacturing firms―write winning plans and get needed financing.

This bestselling book contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals. You’ll learn how to:

• figure out if your business idea will make money
• determine and forecast cash flow
• create profit and loss forecasts
• prepare marketing and personnel plans
• find potential sources of financing, and
• present your well-organized plan to lenders and other backers.

Contents of How to Write a Business Plan

Benefits of Writing a Business Plan

• What Is a Business Plan?
• Why Write a Business Plan?
• Issues Beyond the Plan

Do You Really Want to Own a Business?

• Introduction
• Self-Evaluation Exercises
• How to Use the Self-Evaluation Lists
• Reality Check: Banker’s Analysis

Choosing the Right Business

• Introduction
• Know Your Business
• Be Sure You Like Your Business
• Describe Your Business
• Taste, Trends, and Technology: How Will the Future Affect Your Business?
• Break-Even Analysis: Will Your Business Make Money?
• What You Have Accomplished

Potential Sources of Money to Start or Expand Your Small Business

• Introduction
• Ways to Raise Money
• Common Money Sources to Start or Expand a Business
• Additional Money Sources for an Existing Business
• If No One Will Finance Your Business, Try Again
• Secondary Sources of Financing for Start-Ups or Expansions Conclusion

Your Resume and Financial Statement

• Introduction
• Draft Your Business Accomplishment Resume
• Draft Your Personal Financial Statement

Your Profit and Loss Forecast

• Introduction
• What Is a Profit and Loss Forecast?
• Determine Your Average Cost of Sales
• Complete Your Profit and Loss Forecast
• Review Your Profit and Loss Forecast

Your Cash Flow Forecast and Capital Spending Plan

• Introduction
• Prepare Your Capital Spending Plan
• Prepare Your Cash Flow Forecast
• Required Investment for Your Business
• Check for Trouble

Write Your Marketing and Personnel Plans

• Introduction
• Marketing Plan
• Personnel Plan

Editing and Finalizing Your Business Plan

• Introduction
• Decide How to Organize Your Plan
• Write Final Portions of Your Plan
• Create the Appendix
• Create Title Page and Table of Contents
• Complete Your Final Edit
• Consider Using a Business Consultant
• Selling Your Business Plan
• How to Ask for the Money You Need
• How to Approach Different Backers
• What to Do When Someone Says “Yes”
• Plan in Advance for Legal Details

After You Open—Keeping on the Path to Success

• Introduction
• Watch Out for Problem Areas
• Getting Out of Business

Good Resources for Small Businesses

• Introduction
• Business Consultants
• Books
• Pamphlets
• Magazines—Continuing Small Business Help
• Computers and Business
• Online Business Resources
• Formal Education

Product Details

• PDF Book Included
• Good Quality Print Out
• Title: How to Write a Business Plan
• Author: Mike P. McKeever
• Publisher: Nolo, 2004
• ISBN: 1413309976, 9781413309973

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