“A fascinating and revealing journey through the real-life dynamics of the creative process. Vividly written and bustling with examples from comedy to architecture, “Little Bets” is a wonderful example of itself: a big idea that takes shape through many small discoveries. I highly recommend it for anyone with a serious interest in cultivating creativity in business, education or in their own lives.”

“I have always believed that constant innovation is core to success. The methods Peter Sims provides in the highly engaging “Little Bets” will help you challenge the status quo and discover extraordinary new possibilities in whatever endeavor you’re engaged in.”–Howard Schultz, chairman and CEO, Starbucks

“Want a big idea? Start little. Whether you’re an entrepreneur or an artist, Peter Sims shows you how big breakthroughs start with little bets.”–Chip Heath, author of Switch: How to Change Things When Change is Hard

“Peter Sims buries the myth that big talkers with brains and big ideas move industry and science forward. This modern masterpiece demonstrates that the most powerful and profitable ideas are produced by persistent people who mess with lots of little ideas and keep muddling forward until they get it right. “Little Bets” is easily the most delightful and useful innovation book published in the last decade.”–Robert I. Sutton, Professor, Stanford University, New York Times bestselling author of Good Boss, Bad Boss

“With examples that range from traditional businesses to stand-up comedians, Peter Sims shows that the path to big success is lined with small failures. Behind every breakthrough idea is often a host of experiments that flopped — and Sims shows how to leverage these “little bets” to produce lasting results. This is a powerful and practical book.”–Daniel H. Pink, author of A Whole New Mind and Drive

“In “Little Bets”, Peter Sims convincingly argues that we need a new model of creativity, focused around gradual improvement and constant innovation. If you’re not learning while doing, Sims points out, then you’re probably doing it wrong.”–Jonah Lehrer, author of How We Decide

“”Little Bets” is a timely and compelling book that will change the way you think, a roadmap to success in the 21st century. And, a very enjoyable read.”–Peter Georgescu, former CEO of Young & Rubicam

“I really can’t say enough about this book;” Little Bets” rings so true to my own experience at Teach For America. Peter Sims does a huge service by showing the world how big entrepreneurial and innovative successes come to be — and in the process reveals ways of thinking that aren’t the product of anything elusive or enigmatic but rather of traits we can all learn and foster, such as openness, inquisitiveness, and perseverance.”–Wendy Kopp, CEO and Founder, Teach for America

“Peter Sims’ exciting new book, “Little Bets”, is replete with stunning insights about innovation and the remarkable benefits of backing many creative initiatives that yield the big breakthrough. Corporate leaders everywhere can benefit from his sound advice.”–Bill George, Professor, Harvard Business School and Author, True North

“‘Little Bets’ is a big idea. Here’s my bet: if you’re passionate about innovation, creativity, and entrepreneurship, you need to read this book!”–Alan M. Webber, Co-Founding Editor, Fast Company magazine, Author, Rules of Thumb

Peter Sims is the coauthor with Bill George of the Wall Street Journal and BusinessWeek bestselling book True North.  His work has appeared in the Harvard Business Review, Fortune, and TechCrunch and he is a contributor to the Reuters and Harvard Business Review blogs.  He received an M.B.A. from Stanford Business School where he and several classmates established a popular course on leadership.  He has spoken or advised at such organizations as Cisco Systems, Eli Lilly, Current Media, Molson Coors, Qualcomm, and Frost & Sullivan.  Previously, Peter worked in venture capital with Summit Partners, a leading investment company, and was part of the team that established the firm’s London Office.

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“With great clarity and insight, Bill George and Peter Sims make a persuasive argument that the journey toward authentic leadership—that finding and pursuing your own True North–is the key to leadership in all fields, whether in business, government, or the nonprofit arena.”
—From the Foreword by David Gergen”In True North, Bill George once again provides a roadmap for leadership in the 21st Century. The future belongs to leaders who want to win, without ever losing track of their own values. We live in a day when the best people can work anywhere. They will follow only authenticity—a person who leads with passion and purpose.”
—Jeff Immelt, CEO, General Electric”True North is an awe-inspiring gift to the world. The 125 men and women whose leadership journeys are so beautifully rendered in this book show us that we can have enormous impact without compromising our values—indeed, that we are more successful when we stay true to our ideals. Every aspiring leader (or leader who aspires to become even better) will draw strength and wisdom from this wonderful book.”
—Rosabeth Moss Kanter, Harvard Business School professor and best-selling author of Confidence: How Winning Streaks & Losing Streaks Begin & End“True North is about the power of authentic leadership. Great leaders are defined by a sense of passion and purpose and by a profound desire to make a difference. Anyone can find their own True North, if you care deeply and love what you do. This book is a wonderful roadmap for how to get started on the journey.”
—Andrea Jung, chairman and CEO, Avon Products, Inc.

“If you want to move your leadership in the right direction, read True North. Drawing on the personal stories of some of the world’s most effective leaders, the book shows that you become a successful leader when you stay on course with your highest self.”
—Ken Blanchard, coauthor of The One Minute Manager® and Leading at a Higher Level

“True North provides a new leadership paradigm and a window into the stories and approaches of dozens of our nation’s best leaders.  It is an inspirational, invaluable source of guidance for those who want to make a significant impact.”
—Wendy Kopp, president and founder of Teach for America

“True North reveals just how powerful authentic leadership can be and, best of all, how to achieve it.”
—Warren Bennis

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