Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers’ new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

Reviews

Buying In: the Secret Dialogue Between What We Buy and Who We Are
“Buying In” is a thought-provoking look at America’s consumer culture.
Rob Walker tells us there is a strong disconnect between theories about contemporary immunity to advertising and the consumer culture he has actually observed.

Product details

• Full Audio MP3 Program
• Full PDF E-Book Included
• Listening Length: 9 hours and 21 minutes
• Author: Rob Walker
• Narrator: Robert Fass
• Whispersync for Voice Ready
• Audible.com Release Date: May 19, 2008
• Publisher: Blackstone Audio, Inc.
• Program Type: Audiobook
• Version: Unabridged
• Language: English
• ASIN: B001AQHYSY

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