Robert B. Cialdini Archives - EASY Digital Pro https://easydigital.pro/product-tag/robert-b-cialdini/ Download Windows Software, Mac Software, Wordpress Themes, Audiobooks, E-Books, Music, Games Tue, 01 Mar 2022 18:17:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://easydigital.pro/wp-content/uploads/2020/06/cropped-favicon-32x32.png Robert B. Cialdini Archives - EASY Digital Pro https://easydigital.pro/product-tag/robert-b-cialdini/ 32 32 Influence: Science and Practice 5th Edition https://easydigital.pro/products/influence-science-and-practice-5th-edition/ Thu, 29 Oct 2020 11:53:36 +0000 https://easydigital.pro/?post_type=product&p=6183 Influence: Science and Practice 5th Edition

What are the factors that cause one person to say yes to another person? And which techniques most effectively use these factors to bring about such compliance?

In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, examines the science and practice of compliance. Praised for its enjoyable writing, practical suggestions, and scientifically documented material, previous editions have been widely read by business professionals, fundraisers, and those interested in psychology.

The new Fifth Edition includes twice as many first hand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.

Review

Here's what people are saying about the material in INFLUENCE: Science and Practice:
“This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell, but even more importantly for all of us who negotiate and buy.” –ROGER FISHER, Director, Harvard Negotiation Project, Co-author of “Getting to Yes.”“For marketers, it is among the most important books written in the last 10 years.” –JOURNAL OF MARKETING RESEARCH“The best sales tip I ever got was encouragement to read INFLUENCE by Dr. Robert Cialdini. It was so profound and insightful, I read it three times in a row.” –GREG RENKER, President, Guthy-Renker

About the Author

Robert B. Cialdini is Regents’ Professor of Psychology and Marketing at Arizona State University, where he has also been named W. P. Carey Distinguished Professor of Marketing.  He has taught at Stanford University and Harvard’s Kennedy School of Government.  He has been elected president of the Society of Personality and Social Psychology.  He is the recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, the Donald T. Campbell Award for Distinguished Contributions to Social Psychology, and the (inaugural) Peitho Award for Distinguished Contributions to the Science of Social Influence.

Product details

  • Full Audiobook MP3 Program
  • Full PDF E-Book Included
  • Print Length : 260 pages
  • ISBN-10 : 9780205609994
  • ISBN-13 : 978-0205609994
  • Publisher : Allyn and Bacon; 5th Edition (July 29, 2008)
  • Language: : English
  • ASIN : 0205609996

The post Influence: Science and Practice 5th Edition appeared first on EASY Digital Pro.

]]> Influence: Science and Practice 5th Edition

What are the factors that cause one person to say yes to another person? And which techniques most effectively use these factors to bring about such compliance?

In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, examines the science and practice of compliance. Praised for its enjoyable writing, practical suggestions, and scientifically documented material, previous editions have been widely read by business professionals, fundraisers, and those interested in psychology.

The new Fifth Edition includes twice as many first hand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.

Review

Here’s what people are saying about the material in INFLUENCE: Science and Practice:
“This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell, but even more importantly for all of us who negotiate and buy.” –ROGER FISHER, Director, Harvard Negotiation Project, Co-author of “Getting to Yes.”“For marketers, it is among the most important books written in the last 10 years.” –JOURNAL OF MARKETING RESEARCH“The best sales tip I ever got was encouragement to read INFLUENCE by Dr. Robert Cialdini. It was so profound and insightful, I read it three times in a row.” –GREG RENKER, President, Guthy-Renker“It would be marvelous reading for students taking Social Psychology.” –DAVID MYERS, Hope College“The book is tremendously entertaining and very popular with students. It makes excellent reading for a Consumer Behavior or Advertising class.” –ALAN J. RESNIK, Portland State University“INFLUENCE should be required reading for all business majors.” –JOURNAL OF RETAILING

About the Author

Robert B. Cialdini is Regents’ Professor of Psychology and Marketing at Arizona State University, where he has also been named W. P. Carey Distinguished Professor of Marketing.  He has taught at Stanford University and Harvard’s Kennedy School of Government.  He has been elected president of the Society of Personality and Social Psychology.  He is the recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, the Donald T. Campbell Award for Distinguished Contributions to Social Psychology, and the (inaugural) Peitho Award for Distinguished Contributions to the Science of Social Influence.

Dr. Cialdini attributes his interest in social influences to the fact that he was raised in an entirely Italian family, in a predominantly Polish neighborhood, in a historically German city (Milwaukee), in an otherwise rural state.

Product details

  • Full Audiobook MP3 Program
  • Full PDF E-Book Included
  • Print Length : 260 pages
  • ISBN-10 : 9780205609994
  • ISBN-13 : 978-0205609994
  • Publisher : Allyn and Bacon; 5th Edition (July 29, 2008)
  • Language: : English
  • ASIN : 0205609996

The post Influence: Science and Practice 5th Edition appeared first on EASY Digital Pro.

]]> Influence: The Psychology of Persuasion https://easydigital.pro/products/influence-the-psychology-of-persuasion/ Tue, 14 Jul 2020 17:22:03 +0000 https://easydigital.pro/?post_type=product&p=1286 Influence: The Psychology of Persuasion, Revised Edition

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:

  1. Reciprocation: The internal pull to repay what another person has provided us.
  2. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.
  3. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.
  4. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.
  5. Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.
  6. Scarcity: We want more of what is less available or dwindling in availability.

Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

About the Author

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

Product details

  • Full Audiobook MP3 Format
  • Full PDF Book Included
  • Print Length: 336 pages
  • Publisher: Harper Business; Revised edition (December 26, 2006)
  • Language: English
  • ISBN-10: 006124189X
  • ISBN-13: 978-0061241895

The post Influence: The Psychology of Persuasion appeared first on EASY Digital Pro.

]]> Influence: The Psychology of Persuasion, Revised Edition

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:

  1. Reciprocation: The internal pull to repay what another person has provided us.
  2. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.
  3. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.
  4. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.
  5. Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.
  6. Scarcity: We want more of what is less available or dwindling in availability.

Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

About the Author

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents’ Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

Product details

  • Full Audiobook MP3 Format
  • Full PDF Book Included
  • Print Length: 336 pages
  • Publisher: Harper Business; Revised edition (December 26, 2006)
  • Language: English
  • ISBN-10: 006124189X
  • ISBN-13: 978-0061241895

The post Influence: The Psychology of Persuasion appeared first on EASY Digital Pro.

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