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AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.

This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.

With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:

  • how customer and market potential can be automatically identified and profiled;
  • how media planning can be intelligently automated and optimized with AI and Big Data;
  • how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
  • how you can optimize Customer Journeys based on Algorithmics and AI; and
  • how to conduct market research in more efficient and smarter way.

A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

Review

“Every chief executive must be thinking about how to apply AI to their company. But, lacking the necessary knowledge, they don’t know how to start. This book comes to the rescue. It uses real-life cases to explain how AI can help businesses. … This book aims to introduce AI to marketers who do not have a data science or AI degree.” (R. S. Chang, Computing Reviews, March 10,

About the Author

Peter Gentsch is a serial entrepreneur and expert in Digital Management, AI and Big Data. He is also the holder of the Chair for International Business Administration at Aalen University, where he focuses on Marketing, e-Business and Data Science. He is the author of numerous publications in Germany and internationally and a keynote speaker on the subjects of digital business transformation and innovation management.

Product details

  • Full PDF E-Book
  • ASIN ‏ : ‎ B07FNH9YQ3
  • Publisher ‏ : ‎ Palgrave Macmillan; 1st ed. 2019 edition (October 22, 2018)
  • Publication date ‏ : ‎ October 22, 2018
  • Print length ‏ : ‎ 294 pages
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 8.09MB
  • Digital Download
  • Safe Download with Google Drive

The post AI in Marketing, Sales and Service appeared first on EASY Digital Pro.

]]> AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.

This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.

With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:

  • how customer and market potential can be automatically identified and profiled;
  • how media planning can be intelligently automated and optimized with AI and Big Data;
  • how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
  • how you can optimize Customer Journeys based on Algorithmics and AI; and
  • how to conduct market research in more efficient and smarter way.

A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

Review

“Every chief executive must be thinking about how to apply AI to their company. But, lacking the necessary knowledge, they don’t know how to start. This book comes to the rescue. It uses real-life cases to explain how AI can help businesses. … This book aims to introduce AI to marketers who do not have a data science or AI degree.” (R. S. Chang, Computing Reviews, March 10,

About the Author

Peter Gentsch is a serial entrepreneur and expert in Digital Management, AI and Big Data. He is also the holder of the Chair for International Business Administration at Aalen University, where he focuses on Marketing, e-Business and Data Science. He is the author of numerous publications in Germany and internationally and a keynote speaker on the subjects of digital business transformation and innovation management.

Product details

  • Full PDF E-Book
  • ASIN ‏ : ‎ B07FNH9YQ3
  • Publisher ‏ : ‎ Palgrave Macmillan; 1st ed. 2019 edition (October 22, 2018)
  • Publication date ‏ : ‎ October 22, 2018
  • Print length ‏ : ‎ 294 pages
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 8.09MB
  • Digital Download
  • Safe Download with Google Drive

The post AI in Marketing, Sales and Service appeared first on EASY Digital Pro.

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