<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Sean Pillot de Chenecey Archives - EASY Digital Pro</title>
	<atom:link href="https://easydigital.pro/product-tag/sean-pillot-de-chenecey/feed/" rel="self" type="application/rss+xml" />
	<link>https://easydigital.pro/product-tag/sean-pillot-de-chenecey/</link>
	<description>Download Windows Software, Mac Software, Wordpress Themes, Audiobooks, E-Books, Music, Games</description>
	<lastBuildDate>Tue, 01 Mar 2022 18:04:31 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.8.2</generator>

<image>
	<url>https://easydigital.pro/wp-content/uploads/2020/06/cropped-favicon-32x32.png</url>
	<title>Sean Pillot de Chenecey Archives - EASY Digital Pro</title>
	<link>https://easydigital.pro/product-tag/sean-pillot-de-chenecey/</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World</title>
		<link>https://easydigital.pro/products/the-post-truth-business-how-to-rebuild-brand-authenticity-in-a-distrusting-world/</link>
		
		<dc:creator><![CDATA[Richard]]></dc:creator>
		<pubDate>Sat, 17 Oct 2020 07:51:22 +0000</pubDate>
				<guid isPermaLink="false">https://easydigital.pro/?post_type=product&#038;p=5583</guid>

					<description><![CDATA[<h3 id="title" class="a-spacing-none a-text-normal"><span id="productTitle" class="a-size-extra-large">The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World</span></h3>
<p><b>FINALIST -</b> Business Book Awards 2019 - Embracing Change Category</p>
<p>Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is.</p>
<p><b><i>The Post-Truth Business </i></b>provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including:</p>
<p>- The impact of fake news, disinformation and the weaponizing of lies<br />
- The safeguarding of privacy, alongside privacy as a tradable asset<br />
- Why and how brands must create communication with meaning<br />
- The dangers of inauthentic cultural marketing activities<br />
- Examples of conscious capitalism and brand activism<br />
- Lessons in authenticity from artisans and innovators<br />
- National branding and reputation capital<br />
- Leveraging the power of 'brand trust'</p>
<p><b><i>The Post-Truth Business</i></b> shows how to strengthen consumer engagement by closing the 'brand credibility gap'. It's packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.</p>
<div class="a-section a-spacing-small a-padding-small">
<h3>About the Author</h3>
<div class="a-section a-spacing-small a-padding-small">
<p><strong>Sean Pillot de Chenecey</strong> has over twenty years experience as a brand expert, combining marketing consultancy with ethnographic research around the world. His clients have included Unilever, Diageo, Heineken, GlaxoSmithKline, Microsoft, Vodafone and Starwood and he's collaborated with numerous agencies including Wieden &#38; Kennedy, Ogilvy, Mother, DLKW Lowe, Y&#38;R and BBH. He is a lecturer at the London College of Fashion and Central St Martins, and has written for Dazed &#38; Confused, Admap, Brand Strategy and Contagious. As a public speaker, he's given speeches across Europe, the US, Middle East, North Africa and Asia.</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full Audiobook MP3 Program</strong></li>
<li><strong>Full PDF E-Book Included</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Publication Date : </span>October 3, 2018</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>288 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Kogan Page; 1st Edition (October 3, 2018)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ASIN : </span>B07HQMHP4C</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
</ul>
</div>
</div>
</div>
<p>The post <a href="https://easydigital.pro/products/the-post-truth-business-how-to-rebuild-brand-authenticity-in-a-distrusting-world/">The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h3 id="title" class="a-spacing-none a-text-normal"><span id="productTitle" class="a-size-extra-large">The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World</span></h3>
<p><b>FINALIST &#8211;</b> Business Book Awards 2019 &#8211; Embracing Change Category</p>
<p>Brands are built on trust, but in a post-truth world they&#8217;re faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn&#8217;t seen as trustworthy, then when choice is available it will be rejected in favour of one that is.</p>
<p><b><i>The Post-Truth Business </i></b>provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including:</p>
<p>&#8211; The impact of fake news, disinformation and the weaponizing of lies<br />
&#8211; The safeguarding of privacy, alongside privacy as a tradable asset<br />
&#8211; Why and how brands must create communication with meaning<br />
&#8211; The dangers of inauthentic cultural marketing activities<br />
&#8211; Examples of conscious capitalism and brand activism<br />
&#8211; Lessons in authenticity from artisans and innovators<br />
&#8211; National branding and reputation capital<br />
&#8211; Leveraging the power of &#8216;brand trust&#8217;</p>
<p><b><i>The Post-Truth Business</i></b> shows how to strengthen consumer engagement by closing the &#8216;brand credibility gap&#8217;. It&#8217;s packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.</p>
<h3>Review</h3>
<div class="a-section a-spacing-small a-padding-small">
<p>&#8220;<b><i>The Post-Truth Business</i></b> clarifies the context of how mistrust has been building in our lives over time. People are using social platforms to distort the truth and the more we are exposed to the lies around us, the more immune we become to the central idea of what is real &#8211; and right. This book goes beyond the standard text on &#8216;fake news&#8217; and digs much deeper, giving a more insightful and worldly view that demonstrates the interconnectedness of how consumers are now informed.&#8221;&#8211;Nicole Fall, CEO, Asian Consumer Intelligence</p>
<p>&#8220;<b><i>The Post-Truth Business</i></b> gets to the heart of why trust is vital in society and fundamental for businesses, now more than ever. Prioritising and cultivating trust helps brands not only to stand out but to build a loyal following of dedicated advocates. The book explains clearly and intelligently how brands can benefit from being open, authentic and trustworthy and what they need to do achieve it.&#8221;&#8211;Emily Hare, Editor, The Honey Partnership</p>
<p>&#8220;<b><i>The Post-Truth Business</i></b> gives the reader an in-depth understanding of why trust has been eroded in societies and markets, and why there is an increasing sense of frustration in the world. But that isn&#8217;t the only reason why you should read this book. <b><i>The Post-Truth Business</i></b> shows a way forward, how reputation capital can be recreated and why positive brands can be trusted to show us true leadership. That is why you should read it. And when you&#8217;ve finished reading, please send your copy to a politician who will need to read it too! Enjoy the future.&#8221;&#8211;Carsten Beck, Director of Research, Copenhagen Institute for Futures Studies</p>
<p>&#8220;A constant search for trust, truth, commitment and action must set true north for every business and leader who intends to thrive in the uncertain and unsettling years ahead of us. Those who appreciate the value of authenticity, system-scale change, and the value of both small and beautiful will hold the keys to thriveability.<b><i> The Post-Truth Business </i></b>makes a clear and compelling case for change, with excellent examples of businesses and communities already making it happen. Read. Reflect. Act.&#8221;&#8211;Andy Middleton, Chief Exploration Officer, the TYF Group and Co-Founder, the Do Lectures</p>
<p>&#8220;A deep study into the culture of post-truth and what it means for brands. This book is a rigorous read for those who want to better understand the implications of our post-truth era.&#8221;&#8211;Sarah Rabia, Global Director of Cultural Strategy, TBWAChiatDay</p>
<p>&#8220;As fake news continues to dominate our headlines, brands continue to misuse our data, and brand empathy and &#8216;trustworthiness&#8217; become ever more important issues, Pillot de Chenecey has written an incisive, no-holds barred account of how business is getting it woefully wrong, and what it now needs to change to rebuild trust with an increasingly sceptical and rightfully dismissive customer&#8230;&#8221;&#8211;Martin Raymond, Co-Founder, The Future Laboratory</p>
<p>&#8220;At a time when such tangibles as trust, authenticity, reality and locality are all in the air, it&#8217;s the perfect timing for a book such as <b><i>The Post-Truth Business.</i></b> Deeply researched, it&#8217;s the perfect atlas for all involved in brand strategy for navigating these very unclear and disruptive times.&#8221;&#8211;David Shah, Publisher &amp; CEO, View Publications</p>
<p>&#8220;At a time when there is so much disruption, trust is more important than ever. <b><i>The Post-Truth Business</i></b> provides invaluable insight into how brands can earn trust and play an authentic and meaningful role in consumers&#8217; lives. Sean has always had a knack for uncovering human truths and cultural insights, and he delivers again with <b><i>The Post-Truth Business</i></b>. It&#8217;s a must-read and its publication couldn&#8217;t be more timely.&#8221;&#8211;John Dunleavy, Global President, m: united McCann</p>
<p>&#8220;Everything starts with trust &#8211; but how do brands reset their moral compass and gain trust in a post-truth era? Via brilliant storytelling and research, this hugely inspiring and insightful book shares compelling examples of leaders, brands and business models showing the way forward. I believe this is the ultimate handbook for anyone who wants to build reputation capital and future-proof their brand in a post-truth environment.&#8221;&#8211;Anne-Lise Kjaer, Founder, Kjaer Global Futures</p>
<p>&#8220;Sean provides an incisive view of the troubled cultural and political landscape that modern brands need to navigate. But what makes this book &#8216;mission critical&#8217; is the rigorous research, laser insights and the intelligence briefings he has extracted from a broad range of experts. <b><i>The Post-Truth Business</i></b> is a field manual for marketers.&#8221;&#8211;Paul Kemp-Robertson, Founder &amp; Chief Brand Officer, Contagious</p>
<h3>About the Author</h3>
<div class="a-section a-spacing-small a-padding-small">
<p><strong>Sean Pillot de Chenecey</strong> has over twenty years experience as a brand expert, combining marketing consultancy with ethnographic research around the world. His clients have included Unilever, Diageo, Heineken, GlaxoSmithKline, Microsoft, Vodafone and Starwood and he&#8217;s collaborated with numerous agencies including Wieden &amp; Kennedy, Ogilvy, Mother, DLKW Lowe, Y&amp;R and BBH. He is a lecturer at the London College of Fashion and Central St Martins, and has written for Dazed &amp; Confused, Admap, Brand Strategy and Contagious. As a public speaker, he&#8217;s given speeches across Europe, the US, Middle East, North Africa and Asia.</p>
<h3>Product details</h3>
<div id="detailBullets_feature_div">
<ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list">
<li><strong>Full Audiobook MP3 Program</strong></li>
<li><strong>Full PDF E-Book Included</strong></li>
<li><span class="a-list-item"><span class="a-text-bold">Publication Date : </span>October 3, 2018</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Print Length : </span>288 pages</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Publisher : </span>Kogan Page; 1st Edition (October 3, 2018)</span></li>
<li><span class="a-list-item"><span class="a-text-bold">ASIN : </span>B07HQMHP4C</span></li>
<li><span class="a-list-item"><span class="a-text-bold">Language: : </span>English</span></li>
</ul>
</div>
</div>
</div>
<p>The post <a href="https://easydigital.pro/products/the-post-truth-business-how-to-rebuild-brand-authenticity-in-a-distrusting-world/">The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World</a> appeared first on <a href="https://easydigital.pro">EASY Digital Pro</a>.</p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
	
