An award-winning news anchor presents methods for better communication in any business environment

During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates:

• Reveals the secrets for communicating in any situation
• Describes simple techniques for acing speeches, presentations, media interviews, Q&A sessions, business meetings, and more
• Outlines self-improvement plans that can easily be customized to your needs
• Shares secrets from top leaders, including Mario Cuomo’s technique for overcoming stage fright and Colin Powell’s secret for projecting authenticity

Reviews

“Speak like a CEO is a must-read for any professional who recognizes the key to success: building relationships. Whether you’re giving a speech, meeting with employees, or networking with potential customers, this book will teach you how to master the art of communication so you can convey your message with warmth, authenticity, and conviction. If you want a big edge over the competition, you need to read this book!”
–Cheryl Richardson, author of Take Time for Your Life

“In Speak Like a CEO Suzanne Bates provides clear and wise advice on how to find our authentic voice. This is a truly valuable book.”
Ken Blanchard, Co-author The One-Minute Manager(R) and The Secret

“It is neither the smartest nor the hardest working CEOs who succeed in business. It is the ones who best communicate their firm’s vision to customers, vendors, and employees. Speak like a CEO shows you how.”
–Tom Stemberg, CEO of Staples

“Must reading for anybody who wants to make a connection–whether it’s through a TV screen, in a boardroom, or on a stage.”
–Miles O’Brien, CNN news anchor

“Suzanne Bates’s advice is concise and practical. Communication within your organization and with the media is critical to image and success. This book will help every executive do a better job.”
–Chris Hansen, Dateline NBC

“Suzanne Bates’s book provides a wealth of usable information in an easy-to-use format that will prove useful and effective for leaders in all sectors: public, private, or not-for-profit.”
–Jane Swift, former governor of Massachusetts

Award-winning news anchor and top CEO communication coach Suzanne Bates arms you with powerful tools for crafting an authentic communication style all your own. And, with the help of examples from many of the all-time great communicators, she schools you in proven techniques for acing any communication challenge, including speeches, presentations, media interviews, toasts, and more.

About the Author

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