Simon Kingsnorth Archives - EASY Digital Pro https://easydigital.pro/product-tag/simon-kingsnorth/ Download Windows Software, Mac Software, Wordpress Themes, Audiobooks, E-Books, Music, Games Wed, 25 Aug 2021 04:19:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://easydigital.pro/wp-content/uploads/2020/06/cropped-favicon-32x32.png Simon Kingsnorth Archives - EASY Digital Pro https://easydigital.pro/product-tag/simon-kingsnorth/ 32 32 Digital Marketing Strategy: An Integrated Approach to Online Marketing https://easydigital.pro/products/digital-marketing-strategy-an-integrated-approach-to-online-marketing/ Wed, 26 Aug 2020 08:04:04 +0000 https://easydigital.pro/?post_type=product&p=2782 Digital Marketing Strategy: An Integrated Approach to Online Marketing

Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.

 

About the Author

Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.

Product details

  • Full PDF Book Included
  • Good Quality PDF for Print
  • Paperback: 384 pages
  • Publisher: Kogan Page
  • Language: English
  • ISBN-10: 0749484225
  • ISBN-13: 978-0749484224
  • Secure Download with Google Drive

The post Digital Marketing Strategy: An Integrated Approach to Online Marketing appeared first on EASY Digital Pro.

]]> Digital Marketing Strategy: An Integrated Approach to Online Marketing

Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.

Review

“A strong resource that covers all of the key digital marketing disciplines and how to build them into a winning strategy. Essential reading for beginner and expert alike.”–Matt Owen, Director, Oban International

“A thorough and highly readable summary of everything marketers and business leaders need to know as they navigate our complex digital world. Kingsnorth pulls off the difficult task of balancing theoretical summary with both actionable steps and clarity in a vital book for marketers.”–Jon Mowat, Managing Director, Hurricane Media

“A well-structured and insightful guide to building an effective and practical digital strategy.”–Daniel Rowles, CEO, Target Internet

“An excellent all-in-one text for today’s digital entrepreneur.”–Jonathan Gabay, keynote speaker, lecturer, brand psychologist

“The first edition of Simon Kingsnorth‘s Digital Marketing Strategy was a great resource for digital marketing students, and the update in terms of content, structure and case examples makes the second edition an essential read and key companion as they start their marketing careers.”–Dr Emma Louise Slade, Lecturer in Marketing, University of Bristol

“A well-structured and insightful guide to building an effective and practical digital strategy.”, Daniel Rowles, CEO, Target Internet

“A thorough and highly readable summary of everything marketers and business leaders need to know as they navigate our complex digital world. Kingsnorth pulls off the difficult task of balancing theoretical summary with both actionable steps and clarity in a vital book for marketers.”, Jon Mowat, Managing Director, Hurricane Media

“A strong resource that covers all of the key digital marketing disciplines and how to build them into a winning strategy. Essential reading for beginner and expert alike.”, Matt Owen, Director, Oban International

“An excellent all-in-one text for today’s digital entrepreneur.”, Jonathan Gabay, keynote speaker, lecturer, brand psychologist

“The first edition of Simon Kingsnorth‘s Digital Marketing Strategy was a great resource for digital marketing students, and the update in terms of content, structure and case examples makes the second edition an essential read and key companion as they start their marketing careers.”, Dr Emma Louise Slade, Lecturer in Marketing, University of Bristol

About the Author

Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.

Product details

  • Full PDF Book Included
  • Good Quality PDF for Print
  • Print length: 384 pages
  • Publisher: Kogan Page
  • Language: English
  • ISBN-10: 0749484225
  • ISBN-13: 978-0749484224
  • Secure Download with Google Drive

The post Digital Marketing Strategy: An Integrated Approach to Online Marketing appeared first on EASY Digital Pro.

]]>