Too often, businesses create a product or service and then focus their marketing efforts on trying to convince customers that they need it. But the key to successful marketing–and a successful business for that matter–is already knowing that what you are offering is what the public has been searching for! In Marketing, renowned business expert Brian Tracy has provided 21 powerful and proven ideas any business can use immediately to improve their strategic marketing results.

You’ll discover how to:

• Build your customer base
• Set yourself apart from the competition
• Use market research and focus groups to fuel better decisions
• Fulfill a basic emotional need for buyers
• Determine the correct price point for your offerings
• Make the most of your distribution channels
• Give customers a reason to switch from your competitors
• And much more!

Complete with time-tested marketing strategies, as well as Tracy’s trademark wisdom, this practical pocket guide shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.

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The crucial element separating an exceptional career from a lackluster one is the ability to devise innovative solutions to work challenges. With research showing the direct relationship between ideas and profitability, creative thinking skills are vital to professional advancement.

As one of the world’s premiere success experts, Brian Tracy knows that creativity can be developed with practice and a few helpful tools.

This concise book reveals 21 proven, practical techniques readers can use to immediately begin generating a stream of productive ideas, including how to:

• Stimulate the three primary triggers to creativity
• Inspire a creative mindset in staff through recognition, rewards, and environment
• Use methods such as Brainstorming, Zero-Based Thinking, Nominal Group Technique, and Lateral Thinking to solve problems, improve systems, devise new products, and come up with fresh, exciting marketing angles
• Ask focused questions to generate elegant solutions
• Understand the difference between mechanical and adaptive thinking
• Rigorously evaluate new ideas . . .without shutting down the creative impulse

Containing mind-stimulating exercises and down-to-earth strategies, this career-changing book helps anyone tap into the root source of their own intuitive genius.

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Setting business strategy enables you to develop absolute clarity, establish priorities, organize resources and get better results than ever before. A strategic plan helps crystalize the future of an organization—mapping a clear path from where the company stands today to where you wish it to be.

It may sound complicated, but Brian Tracy knows how to make it simple. Throughout his career, he has shown countless leaders and organizations how to achieve stunning success.

In this concise and practical book, he shares the most important lessons for strategic planning. Readers will discover how to:

• Ask the five key questions vital to any strategic plan
• Determine a corporate mission that lifts and inspires people
• Gain valuable insight with market share/market growth and strategy/operations matrices
• Define themselves in relation to their competition – Utilize the concept of “driving force”
• Anticipate crises
• Reposition their business with new products, services, and technologies
• Measure success via clear financial objectives
• And more

Incorporating examples ranging from Alexander the Great to IBM and General Electric, Tracy gives readers proven ideas for increasing their company’s ROI and maximizing their strengths and opportunities. Powerful and portable, Business Strategy will help readers take control of their company’s destiny.

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As a manager, your overall goal for each day with your team is to maximize the productivity and quality that they are capable of producing. And despite a thorough hiring process, training that is second to none, and competitive compensation, you probably still find yourself at times with an under performing lackluster group of paycheck collectors, with absenteeism and turnover levels too high to maintain any kind of consistent progress. But perhaps the problem is not in your team or their capabilities . . . but in you. How are you intentionally motivating them to greatness?As a manager, one of your most important responsibilities is to motivate your employees to do their absolute best. Managers who create positive, rewarding, high-energy environments will find their employees longing to excel at work and to contribute to the overall mission. In Motivation, success expert Brian Tracy draws on his decades of experience bringing out the best in others to provide 21 of the fastest, most powerful methods ever discovered for increasing the effectiveness of any individual or group.

Inside this efficient, easy-to-read guide, managers will learn how to:

• Ensure employees look forward to coming to work and feel passionate about what they do
• Challenge them with tasks that allow them to stretch
• Satisfy their need to feel both autonomous and part of a greater whole
• Reduce their fear of failure while increasing their desire to take risks
• Remove obstacles that suppress promising employees
• Provide the regular feedback they need to succeed
• And much more!

More than likely, you already have the team you need to take your company to the next level of success. They are just waiting for someone to come along and inspire them to greatness. Packed with proven tools and strategies, this essential guide helps any manager deliver a shot of adrenaline straight to the heart of his or her work team.

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More than any other practice in your career, your ability to manage time will determine your success or failure. It’s a simple equation. The better you use your time, the more you will accomplish, and the greater your rewards will be.

This pocket-sized guide reveals 21 proven time management techniques you can use immediately to gain two or more productive hours every day.

Featuring the strategies that business expert Brian Tracy has identified as the most effective and that he himself employs, this handy volume reveals how you can:

• Handle endless interruptions, meetings, emails, and phone calls
• Identify your key result areas
• Allocate enough time for top priority responsibilities
• Batch similar tasks to preserve focus and make the most of each minute
• Overcome procrastination
• Determine what to delegate and what to eliminate
• Utilize Program Evaluation and Review Techniques to work back ward from the future…and ensure your most important goals are met
• And more

Filled with Brian Tracy’s trademark wisdom, this book will help you get more done, in less time…and with much less stress.

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Negotiation is an essential element of almost all of our interactions—personally and professionally. It’s part of how we establish relationships, work together, and arrive at solutions for our clients, our organizations, and ourselves. Simply put, those who don’t negotiate well risk falling victim to those who do.

Throughout his career, success expert Brian Tracy has negotiated millions of dollars worth of contracts. Now, with this concise guide, you too can become a master negotiator and learn how to:

• Utilize the six key negotiating styles
• Harness the power of emotion in hammering out agreements
• Use time to your advantage
• Prepare like a pro and enter any negotiation from a position of strength
• Gain clarity on areas of agreement and disagreement
• Develop win-win outcomes
• Use the power of reciprocity
• Know when and how to walk away
• Apply the Law of Four
• Plus much more

Smart negotiation can save you time and money, make you more effective, and contribute substantially to your career. Jam-packed with Brian Tracy’s trademark wisdom, this practical and portable book puts the power of negotiation right in your hands.

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