Provides in-depth, hands-on training on all aspects of email marketing.This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems. Topics include: Understanding MIME types Reducing spam potential in an email or email list Creating content for email campaigns Understanding the design constraints of HTML emails Building email address lists Understanding the ideal coding process Designing a plain text email from an HTML email Deciding how and when to test an email Sending email with canned templates Troubleshooting layout, spacing, and image issues Adding video to email

Video Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Beginner
• Video Duration: 2h 24m
• Instructor: Tim Slavin

The post Effective HTML Email and Newsletters appeared first on EASY Digital Pro.

In this course, author Tim Slavin shows how to design and code an HTML email newsletter, including setting the final dimensions and color palette, placing images and copy in the code structures of the file, and defining the newsletter's parameters with tables within tables. The course demonstrates each step of building an HTML newsletter, up to testing and sending the email.

Topics include:

• Adjusting margins and padding in the code
• Setting the look for headers and footers
• Testing the code with tools like BrowserLab
• Building a TXT equivalent of an HTML email for simple email readers

About the Author

Tim Slavin is an award-winning writer and technologist who helps businesses connect with audiences via media. He has built and rebuilt over 80 internet and intranet websites and email marketing projects as staff and consultant for Reuters, Oxford Health Plans, Wolters Kluwer, EnvironmentalLeader.com, FineArtOfFamily.com, and other businesses. He has a passion for teaching. Since January 2003, he has published a blog that helps small and medium-sized businesses find and use low-cost internet tools

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Intermediate
• Video Duration: 55m 21s
• Instructor: Tim Slavin

The post Creating an HTML Email Newsletter appeared first on EASY Digital Pro.