Tourism has become a key global economic activity as expectations with regard to our use of leisure time have evolved, attributing greater meaning to our free time. Tourism is one of the world s largest industries, and in many regions it is the single largest source of investment and employment. This new book provides a look at many important issues in the field of tourism and hospitality, including understanding tourist preference, satisfaction, and motivation; tourism and hospitality education; rural tourism and its impact on local residents; the increasing popularity of cultural and heritage tourism; strategies for sustainable tourism; and more.

Table of Contents

1. Tourism
National Park Service
2. Tourism Development in Local Communities
Fariborz Aref, Ma’rof Redzuan, Sarjit S. Gill, and Abrisham Aref
3. Local Communities and Tourism Development
Fariborz Aref and Ma’rof Redzuan
4. Rebuilding After Catastrophe
Hejiang Shen, Limei Yuan, Yana Liu, Zhang Ying, and Wei Fei
5. Tourist Preferences Study Using Conjoint Analysis
Shalini N. Tripathi and Masood H. Siddiqui
6. Tourist Satisfaction and Destination Loyalty Intention
Patricia Oom do Valle, João Albino Silva, Júlio Mendes, and Manuela Guerreiro
7. Recreation, Tourism, and Rural Well-being
Richard J. Reeder and Dennis M. Brown
8. Rural Tourism
Dennis M. Brown
9. Development and Research of Rural Tourism
Hejiang Shen, Xuejing Wang, and Min Wang
10. Cultural Tourism: Gold Mine or Land Mine?
Christina Cameron
11. Heritage Tourism
Cheryl M. Hargrove
12. A Position Paper on Cultural and Heritage Tourism
US Department of Commerce
13. Historical Authenticity in Heritage Tourism Development
Craig Wiles and Gail Vander Stoep
14. Tourism Image Orientation Study of Tianjin
Li Jin and Liming Zhao
15. Management Strategy for China Group Hotel
Junfeng Li
16. Education Tourism Market in China
Bin Wang and Shen Li
17. Traveling Patterns of Arab Tourists in Malaysian Hotels
Zulkifl i Ibrahim, Mohd Salehuddin Zahari, Maimunah Sulaiman, Zulhan Othman,
and Kamaruzaman Jusoff
18. Problems in Developing Bun Festival Tourism in Hong Kong
Matthew M. Chew
19. Tourism Development in Plateau State, Nigeria
Eugene J. Aniah, E. I. Eja, Judith E. Otu, and M. A. Ushie
20. Recreational Valuation of a Natural Forest Park
Sohrabi Saraj B., Yachkaschi A., Oladi D., Fard Teimouri S., and Latifi H.
21. Estimating Arrival Numbers for Informal Recreation
Andy Jones, Jan Wright, Ian Bateman, and Marije Schaafsma
22. Local Residents’ Attitudes Toward Tourism
Maureen Y. Bender, Jinyang Deng, Steve Selin, Doug Arbogast, and R. A. Hobbs
Permissions
References
Index

About the Author

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