Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades.

This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.

About the Author

The post Tourism Management, Marketing, and Development appeared first on EASY Digital Pro.

An invaluable foundation book for Tourism or Tourism Management students, Holloway et al offers historical context, background theory and current research, making it possible for students to see how the industry has developed and to contextualise the current issues and challenges that Tourism is facing today. Holloway et al place emphasis on the practical operational aspects of the tourism industry, making this book well-suited to students who intend to one day work in Tourism.

"There are not many books that cover the basics of tourism as thoroughly as the Holloway textbook. It is written in an easy to understand language and is illustrated with plenty of brief examples." - Dr. Constantia Anastasiadou, School of Marketing and Tourism, Napier University Business School.

The B usiness of Tourism is an invaluable foundation book for Tourism or Tourism Management students, offering historical context, background theory and research,  making it possible for students to see how the industry has developed and to contextualise the current issues and challenges that Tourism is facing today. Holloway et al place emphasis on the practical operational aspects of the tourism industry, making this book well-suited to students who intend to one day work in Tourism.

This eighth edition has been substantially revised and updated on five fronts …

1. New content on topics such as the volatility of oil prices, environmental concerns and coverage of the future of the industry within each chapter
2. New chapters on Business Tourism and Visitor Management
3. New case studies at the end of the book and more overseas examples throughout
4. New design of the text in full colour
5. New online test bank of questions for lecturers to accompany the current teaching notes

 “Overall, the text provides a thorough coverage of the relevant areas required by students to gain solid theoretical, conceptual and applied knowledge bases in the area of the business of tourism.” - Ruth Taylor, School of Management, Curtin University of Technology.

About the Author

The post The Business of Tourism (8th Edition) appeared first on EASY Digital Pro.

Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo.

Key features :

• Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis
• Practical guidance on conducting research and writing reports, showing the ‘how’ as well as the ‘what’
• Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project
• International case studies and extensive examples from the leisure and tourism literature
• Questions, exercises and further reading for each chapter
• Extensive web-based support materials

New to this edition

• The fifth edition has been fully updated throughout and includes additional material on:
• Management and policy-related research methods
• EndNote bibliographic referencing software
• Notes on additional methods including: big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, people meters
• For the analysis of quantitative data, SPSS is updated to version 23
• For qualitative data analysis, the guide to NVivo software is updated to version 11.

About the Author

Product details

The post Research Methods for Leisure and Tourism appeared first on EASY Digital Pro.

Sustainable Tourism: Business Development, Operations, and Management lays out a road map to launching and building a business in one of today’s most exciting industries. It simplifies the process and outlines real-life requirements while clearing the path to new business success in the cultural, heritage, nature, and adventure fields. Written by an eco-development pioneer, the book offers guidance on developing and implementing a comprehensive sustainable-business plan. From analyzing the market all the way through hiring and training the right people, the text focuses on the principles of both tourism and business. It prepares those embarking on new careers to tackle the complexity of sustainability issues by thinking like entrepreneurs and acting like business owners. Students and professionals can rely on this text as both a start-up and ongoing implementation reference that will stack the odds of success in their favor.

Sustainable Tourism provides an overview of exciting developments in the sustainable-tourism industry. It helps new entrepreneurs assess the viability of ideas and products against sustainable criteria. Through sequential chapters, it delivers step-by-step instructions for minimizing environmental impact, establishing sustainability practices, obtaining financing, and marketing to and reaching customers. The standards-based text also examines how the United Nations World Tourism Organization (UNWTO) Sustainability Guidelines shape sustainable tourism, providing a global framework from which to build the skills needed for success.

Key features include the following :

• 13 online video case studies of sustainable tourism destinations from around the world give students a global text from which to build their own businesses and provide a model for how sustainable tourism works.

• An online workbook guides learners through the completion of a business plan by the end of the term.

• An online image bank presents photos, figures, and tables from the book that may be downloaded for use in presentations.

• Forms and worksheets from the book are available for download.

• A professional development workbook, “Creating a Tourism Career from Scratch” (appendix B), is a reference for entrepreneurs starting or advancing in their careers.

Loaded with case studies, the book illustrates what works and what doesn’t when starting a sustainable tourism business. It describes how to integrate sustainability practices into daily operations, maximize the use of the web and social media in marketing, and overcome challenges in sustainable tourism. The text covers every important topic in a business start-up, including financial forecasting and analysis, customer service systems, hiring, training, and managing turnover.

Sustainable Tourism: Business Development, Operations and Management is the starting point for all who want to develop an eco-friendly product, integrate sustainability principles into their businesses, and turn their dreams into a business reality.

About the Author

The post Sustainable Tourism: Business Development, Operations and Management appeared first on EASY Digital Pro.