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Building an Integrated Online Marketing Plan

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Building an Integrated Online Marketing Plan

Successful marketing is holistic: it considers every channel, from email to search to social media. It is also focused: on the business’s core values, customers, and goals. What keeps all these moving parts in check? An effective strategy. Learn how to build an integrated online marketing plan for your organization, in this course with marketing expert Matt Bailey.

Discover why a successful business strategy starts with you, namely your narrative and your value. Learn how to define your target customers, and understand where their needs and your business goals align. Find out how to evaluate the best channel for your message, whether it’s Facebook, Twitter, Instagram, LinkedIn, or Pinterest. See how to develop a calendar for putting the right content in front of the right people at the right time. Plan for success by researching SEO, trending topics, annual content, and seize-the-day opportunities. Plus, learn how to think like a publisher; integrate content marketing into lead generation; and measure, model, and review your success.

About the Author

Matt Bailey is a best-selling author, marketing expert, trainer, and speaker. Matt resides in the heart of the “Hall of Fame City” (also known as Canton, Ohio). Aiming to carry on his city’s legacy, he’s developed marketing expertise and technical know-how that’s helped him become a leader in his field. Matt is the digital marketing instructor for the Direct Marketing Association, a member of the digital marketing faculty for Simplilearn, an instructor at LinkedIn Learning, and an instructor for the Online Marketing Certified Professional (OMCP) program.

Product Details

  • Full Video Tutorials
  • Video File Format: MP4
  • Skill Level: Advanced
  • Video Duration: 2h 18m
  • Instructor: Matt Bailey

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Product Description

Building an Integrated Online Marketing Plan

Successful marketing is holistic: it considers every channel, from email to search to social media. It is also focused: on the business’s core values, customers, and goals. What keeps all these moving parts in check? An effective strategy. Learn how to build an integrated online marketing plan for your organization, in this course with marketing expert Matt Bailey.

Discover why a successful business strategy starts with you, namely your narrative and your value. Learn how to define your target customers, and understand where their needs and your business goals align. Find out how to evaluate the best channel for your message, whether it’s Facebook, Twitter, Instagram, LinkedIn, or Pinterest. See how to develop a calendar for putting the right content in front of the right people at the right time. Plan for success by researching SEO, trending topics, annual content, and seize-the-day opportunities. Plus, learn how to think like a publisher; integrate content marketing into lead generation; and measure, model, and review your success.

Topics include:

  • Defining who you are
  • Creating your value statement
  • Identifying your customers
  • Measuring lifetime value and loyalty
  • Researching customers
  • Defining marketing goals
  • Creating a long-term content calendar
  • Curating content
  • Measuring and modifying your plan

About the Author

Matt Bailey is a best-selling author, marketing expert, trainer, and speaker.

Matt resides in the heart of the “Hall of Fame City” (also known as Canton, Ohio). Aiming to carry on his city’s legacy, he’s developed marketing expertise and technical know-how that’s helped him become a leader in his field.

Matt is the digital marketing instructor for the Direct Marketing Association, a member of the digital marketing faculty for Simplilearn, an instructor at LinkedIn Learning, and an instructor for the Online Marketing Certified Professional (OMCP) program.

Matt Bailey has taught Google employees how to use Google Analytics, Experian how to present data, and digital marketing workshops at Microsoft, Disney, Proctor & Gamble, and IBM.

Matt’s claim to fame doesn’t stop there. He’s worked with a vast and widely known clientele, including HP, ESPN, IBM, Travel Weekly, Orange telecom, Apple Vacations, and countless more. He keynotes conferences and provides in-house training for companies all over the globe.

According to the Data & Marketing Association (DMA)—formerly, the Direct Marketing Association—”No one else has approached the plain-English demystification of building an effective online presence as cost-effectively and time-effectively as has Matt.”

He’s the author of Internet Marketing: An Hour a Day (2011 ), Wired to be Wowed (2015), and his newest title, Teach New Dogs Old Tricks! (2017).

When he isn’t immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four girls). Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of Joe—especially while reading.

Product Details

  • Full Video Tutorials
  • Video File Format: MP4
  • Skill Level: Advanced
  • Video Duration: 2h 18m
  • Instructor: Matt Bailey

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