Content Marketing: Newsletters

Long live email! While rumors of its death persist, your email newsletter is still one of the most powerful ways to connect with your audience and stay top of mind. Customers appreciate something concrete, curated, and well written in their inbox. In this course, Melodie Tao covers best practices for integrating email newsletters into your own content marketing strategy. Melodie details the importance of growing your database, customizing emails for different types of customers, integrating social media, and being consistent. She also includes tips for writing effective emails, like irresistible subject lines and calls to action.

About the Author

Melodie Tao is an international keynote speaker and social media marketing consultant. Melodie has 15+ years of experience in her industry. She’s shared her expertise about marketing, branding, and social media on stages all across the nation, Asia, and the Middle East. She began her career at iHeartMedia, after which she worked for several digital agencies. In 2008, she founded Marketing Melodie, a social media marketing company dedicated to educating sales and service professionals on how to generate more leads and sales with digital marketing and social media. Since launching her business, she has helped over 100 professionals with one-on-one social media consulting. She has worked with and presented to both small business owners and large corporations.

Video Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Beginner
• Video Duration: 47m 25s
• Instructor: Melodie Tao