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Content Marketing: Staying Relevant

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Content Marketing: Staying Relevant

Your customers are multichannel and multidevice. They interact with you from their desktop and on their smartphones, over social media, through email, and on your website. They also expect you to know who they are and what they want to hear. So how can you make sure your content stays both personalized and relevant? By keeping track of your buyers’ behaviors across channels and leveraging that data to customize your communications. Watch this course to learn how to keep your content marketing efforts current. Find out how to stay on top of trends, craft personalized content, and create a lasting relationship with your customers. Content marketing expert Dayna Rothman also reveals the secrets to connecting with customers one-on-one—so they feel like you truly know them.

About the Author

Dayna Rothman is the senior content marketer at Marketo and author of Lead Generation for Dummies. Dayna Rothman is the senior content marketer at Marketo where she leads content strategy and creation. She is also the author of Lead Generation for Dummies and has extensive experience in content marketing, social media, marketing automation, and inbound marketing. Dayna has an MBA from Golden Gate University and lives in Oakland, CA.

Product Details

  • Full Video Tutorials
  • Video File Format: MP4
  • Skill Level: Intermediate
  • Video Duration: 18m 8s
  • Instructor: Dayna Rothman

 

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Product Description

Content Marketing: Staying Relevant

Your customers are multichannel and multidevice. They interact with you from their desktop and on their smartphones, over social media, through email, and on your website. They also expect you to know who they are and what they want to hear. So how can you make sure your content stays both personalized and relevant? By keeping track of your buyers’ behaviors across channels and leveraging that data to customize your communications.

Watch this course to learn how to keep your content marketing efforts current. Find out how to stay on top of trends, craft personalized content, and create a lasting relationship with your customers. Content marketing expert Dayna Rothman also reveals the secrets to connecting with customers one-on-one—so they feel like you truly know them.

About the Author

Dayna Rothman is the senior content marketer at Marketo and author of Lead Generation for Dummies. Dayna Rothman is the senior content marketer at Marketo where she leads content strategy and creation. She is also the author of Lead Generation for Dummies and has extensive experience in content marketing, social media, marketing automation, and inbound marketing. Dayna has an MBA from Golden Gate University and lives in Oakland, CA.

Product Details

  • Full Video Tutorials
  • Video File Format: MP4
  • Skill Level: Intermediate
  • Video Duration: 18m 8s
  • Instructor: Dayna Rothman

 

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