Email and Newsletter Marketing Foundations

Many digital marketers consider email marketing to be an essential component of their company’s marketing mix. To get your desired return on investment—and to ensure your company maintains a positive reputation—you have to do it right. In this course you can learn how to craft an email marketing campaign that works. Professional marketer and marketing trainer Megan Adams offers tips on building your email lists, choosing themes, creating effective messaging, building newsletters, and analyzing and optimizing your campaigns. The course features MailChimp, but the strategies apply to any email marketing service provider. By the end, you’ll have a new tool to drive traffic to your website, engage new audiences, and grow your business.

Instructor

Megan Adams

Digital Marketing Consultant & Instructor at LinkedIn Learning | Over 250k Online Course Learners!
Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business. Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing! With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business’s brand out in front and resonating with its core audience.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Instructor: Megan Adams