Good Comes First: How Today’s Leaders Create an Uncompromising Company Culture That Doesn’t Suck

Discover the practical, step-by-step guide to creating a workplace culture that’s better for employees, customers, and stakeholders—and your company’s bottom line.

For decades, talented people have tolerated old-school leaders who put results before respect, toxic company cultures, and workplaces that suck. But those days are over, and if leaders want to attract and retain the best employees—while improving productivity, customer service, employee satisfaction, and profits—it’s time for them to create work cultures where good comes first.

The problem is that because the corporate world has too often been driven primarily by results, we seldom ask leaders to change their work cultures. Even if we did, most leaders don’t know how. This book provides the actionable inspiration and practical direction needed to make that change happen.

In these pages, readers will learn to :
• Appreciate why a good comes first culture is a business imperative – especially for younger generations.
• Distance yourself from the competition that maintains its undefined work culture (one that most likely sucks).
• Identify what “good” means for your company in today’s business climate – and in the future of work.
• Define your uncompromising work culture as you build a foundation of respect AND results.
• Formalize your team’s servant purpose so that everyone understands how what your team does improves lives and communities.
• Specify respectful behaviors, so your desired values are observable, tangible, and measurable.
• Align your entire organization to your desired work culture – where good comes first every day.
• Assess the quality of your current work culture by measuring and monitoring how well your leaders and your executive team demonstrate your servant purpose, valued behaviors, strategies, and goals.
• Hold everyone accountable for both respect and results through modeling, celebrating, measuring, coaching, and mentoring leaders and team members.
• Implement real, needed change – and quit “thinking” and “talking” about change (but never really get change started).
• Become a change champion while creating a lasting legacy as a business leader.
• Build a team of good people doing good work in a good company.

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