Green Swans: The Coming Boom in Regenerative Capitalism

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Categories Audiobooks, Business, Business, E-Books, Education, Education Tag John Elkington

Green Swans: The Coming Boom in Regenerative Capitalism

Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his twentieth book, John Elkington–dubbed the “Godfather of Sustainability”–explores new forms of capitalism fit for the twenty-first century. If Nassim Nicholas Taleb’s “Black Swans” are problems that take us exponentially toward breakdown, then “Green Swans” are solutions that take us exponentially toward breakthrough. The success–and survival–of humanity now depends on how we rein in the first and accelerate the second.

About the Author

John Elkington is a writer, thought-leader, serial entrepreneur, and, at heart, an environmentalist. Described as the Godfather of Sustainability, he has now written or co-authored 20 books, including the million-selling Green Consumer Guide series. Elkington has worked with many scores of corporations, often at the board and C-suite level, as well as with the financial community, industry bodies, government, the media, NGOs, academia, innovators, and entrepreneurs. Along the way, he has co-founded four social-purpose businesses since 1978, including Environmental Data Services (ENDS, 1978), John Elkington Associates/CounterCurrent (1983), SustainAbility (1987) and Volans Ventures (2008). All four still exist and the last two were respectively the second and first certified British B Corporations in the U.K.