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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
Vinnie Jauhari, PhD, is a director at IIMT (Institute for International Management and Technology) (Oxford Brookes University), Gurgaon, in the National Capital Region (NCR Delhi), India. Dr. Jauhari was earlier region lead for HP Labs Open Innovation Office for India. She won the Innovator Award in the worldwide team in 2009. She also won the HP Empower grant for women during her tenure at HP Labs. She has over 17 years of experience in academics and the corporate world. She has authored eight books published from New York and Springer in Germany in the domain of services, hospitality, and technology. She has authored over 100 papers published in international and national journals of repute. She is the founding editor of the Journal of Services Research and the Journal of Technology Management for Growing Economies. She has been a guest editor of numerous international journals and has been a recipient of various awards for research contributions in international journals.
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