HTML: Structured Data

Structured data helps search engines, web crawlers, and browsers extract and process data from a webpage and use it to provide a richer browsing experience for users. Join senior author James Williamson for this course, as he explains structured data, its benefits, and the various syntaxes you can choose for markup, including microformats, RDFa, microdata, and JSON-LD. The course also includes four practical projects on structuring different types of data: contact data, event data, and product data, as well as the company data featured in a Google Knowledge Graph. By the end of this course, you’ll be able to create more structured, meaningful webpages and know where to find additional resources for learning more.

Topics include:

• Choosing a syntax
• Learning microformats
• Structuring contact data
• Adding contact names, titles, photos, and addresses
• Learning RDFa
• Structuring event data
• Providing event dates
• Adding an event URL
• Learning microdata
• Structuring products
• Setting product pricing
• Adding individual product reviews
• Learning JSON-LD
• Creating a knowledge graph

About the Author

Adobe Certified Instructor James Williamson is a trainer in web, print, and digital video experience. James Williamson is a senior author for lynda.com and an Adobe Certified Instructor. He has many years of web, print, and digital video experience, and has been a featured speaker at Flashforward as well as a regular speaker at Adobe MAX. James also blogs (infrequently) about all things web at his site, Simple Primate, which can be found at www.simpleprimate.com.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Advanced
• Video Duration: 2h 56m
• Instructor: James Williamson