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Basing his work on interviews with 100 top executives of diverse companies (ranging from the American Red Cross to the Walt Disney Internet Group), the head of a New York public relations firm confirms a survey finding that experience greatly contributes to leadership ability. From words of wisdom on decision-making, adapting to change, and related issues, Yaverbaum distills a list of strategies for success.
Who knows what it really takes to be an effective leader in business today? The most successful CEOs do. They are the men and women who run the #1 or #2 corporation in their industry or market niche. Leadership is such a vital skill that four out of ten U.S. corporations now have some sort of formal leadership training program in place, says author Eric Yaverbaum. Leadership Secrets of the World’s Most Successful CEOs consists of exclusive interviews with top executives discussing the proven strategies, philosophies, and tactics they use to help their organizations succeed. Each chapter features a top CEO who reveals in quick-read fashion his or her most powerful leadership technique. Readers will discover the proven management principles of the CEOs of 7-Eleven, Domino’s Pizza, Grumman, Nabisco, Staples, Xerox, and dozens of other companies in all industries, large and small. Each interview includes a summary and explanation of the CEO’s most powerful “leadership secret.”
Ericho Communications is run and managed by 30 year pr veteran Eric Yaverbaum, who both co- founded and ran Jericho Communications for 21 years. In the year of it’s merger (2006) the agency had been ranked 11th best pr agency in the U.S. to work for. Mr. Yaverbaum was cited as one of the heroes of the pr industry in that year.
In addition, Yaverbaum is a best selling author and has written; I’ll Get Back to You (McGraw Hill-with Bob Shook), PR For Dummies (Wiley- first and second edition), Leadership Secrets of the World’s Most Successful CEO’s (Dearborn) and Everything Leadership (Adams). He is last book, Life’s Little College Admissions Insights (Morgan James) was written with his 21 year old daughter.
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