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Great product photography is essential for any online business. Whether you want to take photographs for your own store or start a new sideline, shoot with a smartphone, mirrorless camera, or high-powered DSLR, you’ll benefit from these expert product photography tips. “PhotoJoseph” Linaschke covers the gear, lighting, and post-processing essentials you need to shoot products of all kinds. First, discover how to get the most out of the photo accessories you already own, work with a white seamless background, and incorporate props. Then learn about lighting, from small flashes to large strobes, and using reflectors and diffusers. Finally, get some tips to make your products look their best with photo editing software like Lightroom and Photoshop.
Need a refresher on the basics? Check out Joseph’s Photography 101 series.
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Joseph has been shooting since the age of seven and teaching and presenting on stage to audiences around the globe for over 20 years. In 2010, he launched what quickly became the number one Apple Aperture resource, which has now evolved into PhotoApps.Expert.
Following an eight-year tenure at Apple as the lead presenter, producer, and photographer for the Professional Applications division, he stepped out on his own in 2009 to pursue all things photography. Today, you can find Joseph shooting for corporate and celebrity clients, leading workshops, speaking to schools on integrating photography into the classroom, and teaching photography courses in person and online.
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