Logo Design: Illustrating Logo Marks

This logo design course is all about craftsmanship of the artwork, the minutia of building logo marks. It’s focused on what goes into the execution of a good logo—because it won’t matter what the idea is if you design it poorly. Von Glitschka explains how drawing complements the brainstorming and design process, introduces time-tested build methods for vector-based graphics, and explains how to make the critical decisions around format, color, and other aspects of brand identity. These creative tactics and workflows will help you create better, stronger workflows that display beautifully in all formats: in print, on the web, or in motion.

Topics include:

• Drawing your design
• Selecting a logo style
• Building a logo with shapes
• Creating modular designs
• Establishing brand colors and visual continuity
• Iconifying complex shapes
• Adding dimension to flat motifs
• Using negative space
• Delivering the final logo files and style guides

About the Author

Von Glitschka is a designer, illustrator, and avid pursuer of all things creative.

Von is creative director of Glitschka Studios, a multidisciplinary design firm in the Pacific Northwest. The studio shines as a creative hired gun for ad agencies, design firms, and in-house corporate art departments all around the world.

He’s a popular speaker on the topics of design, creativity, branding, and marketing and has written six books.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Intermediate
• Video Duration: 5h 6m
• Instructor: Von Glitschka